What does a market coordinator do?
A market coordinator is in charge of overseeing and coordinating all marketing efforts and programs within a company, ensuring accuracy and smooth workflow. Their responsibilities revolve around devising promotional strategies, liaising with internal and external parties, performing research and analysis to identify new business opportunities, analyzing existing programs and projects to determine its strengths and weaknesses, and providing solutions in vulnerable areas. Furthermore, as a market coordinator, it is essential to lead and encourage the teams to reach goals, all while upholding the company's vision and mission when creating marketing materials.
Market coordinator responsibilities
Here are examples of responsibilities from real market coordinator resumes:
- Manage client and prospect database for marketing purposes through Salesforce.com.
- Engage students through various social media platforms including Instagram and Facebook.
- Create POs and communicate PO numbers to the requestors and vendors.
- Collaborate on PowerPoint presentations for various audiences include board and stakeholder meetings, industry meetings, and student groups.
- Implement online strategies such as increasing monthly unique visitors, increase conversion rates, optimize taxonomy and better ROI.
- Source and negotiate contracts/arrangements with many external vendors, illustrating clear, incontestable value and ROI for key sponsor participation.
- Develop monthly social media calendars and implement, primarily Facebook.
- Create and update PowerPoint presentations with research data for meetings with executives.
- Support regional sales team with giveaways, product displays and store samplings
- Negotiate vendor contracts for premiums, giveaways, direct mail, and entertainment.
- Lead website enhancement projects including search engine optimization and some copywriting.
- Coordinate marketing materials for retirement financial planning firm, including management of direct mailers and advertising, and copywriting.
Market coordinator skills and personality traits
We calculated that 12% of Market Coordinators are proficient in PowerPoint, Coordinators, and Home Health. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.
We break down the percentage of Market Coordinators that have these skills listed on their resume here:
- PowerPoint, 12%
Excel, PowerPoint, PowerLender, Collection Mgr., Access, Word, TIMS 12.
- Coordinators, 11%
Developed and distributed macro worksheet that generates Accountability Results and allows Market Coordinators to easily track accountability on a daily basis.
- Home Health, 11%
Achieved a 300% growth in business through cold calling and relationship building with Home Health Agencies.
- Building Relationships, 8%
Store Marker- Building relationships throughout the community.
- Event Planning, 7%
Collaborate on yearly calendar event planning and marketing plans.
- Event Logistics, 6%
Formulate event logistics and fostered relationships with various corporations, cities, volunteer and non-profit organizations.
"powerpoint," "coordinators," and "home health" are among the most common skills that market coordinators use at work. You can find even more market coordinator responsibilities below, including:
Analytical skills. One of the key soft skills for a market coordinator to have is analytical skills. You can see how this relates to what market coordinators do because "market research analysts must evaluate large amounts of data and information related to market conditions." Additionally, a market coordinator resume shows how market coordinators use analytical skills: "based on the analysis to design market plan and increase roi. "
Communication skills. Many market coordinator duties rely on communication skills. "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients.," so a market coordinator will need this skill often in their role. This resume example is just one of many ways market coordinator responsibilities rely on communication skills: "provided education and in-store trainings via training programs and effective communication. "
Detail oriented. This is an important skill for market coordinators to perform their duties. For an example of how market coordinator responsibilities depend on this skill, consider that "market research analysts must pay attention to minutiae to evaluate data." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a market coordinator: "file expense reports, weekly summaries, cash transactions, monetary details, etc. ".
The three companies that hire the most market coordinators are:
- Haul
8 market coordinators jobs
- Walmart6 market coordinators jobs
- Blue Raven Solar4 market coordinators jobs
Choose from 10+ customizable market coordinator resume templates
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Market coordinator vs. Digital marketing specialist
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
While similarities exist, there are also some differences between market coordinators and digital marketing specialist. For instance, market coordinator responsibilities require skills such as "coordinators," "home health," "building relationships," and "event planning." Whereas a digital marketing specialist is skilled in "digital marketing," "marketing campaigns," "email marketing," and "google analytics." This is part of what separates the two careers.
Digital marketing specialists tend to make the most money working in the finance industry, where they earn an average salary of $70,504. In contrast, market coordinators make the biggest average salary, $48,995, in the finance industry.The education levels that digital marketing specialists earn slightly differ from market coordinators. In particular, digital marketing specialists are 1.8% more likely to graduate with a Master's Degree than a market coordinator. Additionally, they're 0.4% less likely to earn a Doctoral Degree.Market coordinator vs. Marketing specialist
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
In addition to the difference in salary, there are some other key differences worth noting. For example, market coordinator responsibilities are more likely to require skills like "coordinators," "home health," "building relationships," and "event logistics." Meanwhile, a marketing specialist has duties that require skills in areas such as "digital marketing," "marketing campaigns," "project management," and "email marketing." These differences highlight just how different the day-to-day in each role looks.
On average, marketing specialists earn a higher salary than market coordinators. Some industries support higher salaries in each profession. Interestingly enough, marketing specialists earn the most pay in the technology industry with an average salary of $64,666. Whereas market coordinators have higher pay in the finance industry, with an average salary of $48,995.Average education levels between the two professions vary. Marketing specialists tend to reach similar levels of education than market coordinators. In fact, they're 0.7% more likely to graduate with a Master's Degree and 0.4% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for market coordinators in the next 3-5 years?
Director, College of Business Internship Program, Arkansas State University
Market coordinator vs. Marketing assistant
A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a market coordinator is likely to be skilled in "coordinators," "home health," "building relationships," and "event logistics," while a typical marketing assistant is skilled in "customer service," "marketing campaigns," "email campaigns," and "twitter."
Marketing assistants make a very good living in the finance industry with an average annual salary of $43,819. On the other hand, market coordinators are paid the highest salary in the finance industry, with average annual pay of $48,995.Most marketing assistants achieve a similar degree level compared to market coordinators. For example, they're 2.7% less likely to graduate with a Master's Degree, and 0.4% less likely to earn a Doctoral Degree.Market coordinator vs. Marketing associate
A marketing associate's responsibility is to perform comprehensive market research to identify the latest trends that would provide opportunities to improve the business' marketing strategies. A marketing associate's duties also include creating sales reports and advertising materials, coordinating with the sales team for promotional events, assists with the planning and execution of marketing strategies, evaluating customer satisfaction, and handling administrative tasks as needed. Marketing associates must also have excellent communication skills to help in managing client inquiries and resolve complaints immediately.
Even though a few skill sets overlap between market coordinators and marketing associates, there are some differences that are important to note. For one, a market coordinator might have more use for skills like "coordinators," "home health," "building relationships," and "event logistics." Meanwhile, some responsibilities of marketing associates require skills like "customer service," "digital marketing," "marketing campaigns," and "email marketing. "
In general, marketing associates earn the most working in the finance industry, with an average salary of $56,474. The highest-paying industry for a market coordinator is the finance industry.In general, marketing associates hold similar degree levels compared to market coordinators. Marketing associates are 0.4% less likely to earn their Master's Degree and 0.3% less likely to graduate with a Doctoral Degree.Types of market coordinator
Updated January 8, 2025











