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Become A Market Development Director

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Working As A Market Development Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Market Development Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Market Development Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Market Development Director jobs

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Average Length of Employment
Director Of Sales 3.6 years
Market Manager 3.3 years
Market Director 3.2 years
Top Employers Before
Director 4.5%
Top Employers After
Director 5.2%
Consultant 4.4%
President 3.6%
Principal 2.8%

Market Development Director Demographics

Gender

Male

66.5%

Female

31.2%

Unknown

2.3%
Ethnicity

White

83.2%

Hispanic or Latino

7.9%

Asian

7.4%

Unknown

1.1%

Black or African American

0.5%
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Languages Spoken

Spanish

25.9%

German

18.5%

Japanese

11.1%

French

11.1%

Portuguese

7.4%

Chinese

7.4%

Italian

7.4%

Czech

3.7%

Carrier

3.7%

Mandarin

3.7%
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Market Development Director Education

Schools

University of Phoenix

10.8%

Marshall University

6.2%

University of Pennsylvania

6.2%

University of Florida

4.6%

Southern Connecticut State University

4.6%

University of California - Santa Barbara

4.6%

University of Tennessee - Knoxville

4.6%

Marquette University

4.6%

Brandeis University

4.6%

Texas Christian University

4.6%

Johns Hopkins University

4.6%

University of Houston

4.6%

University of California - Berkeley

4.6%

Babson College

4.6%

University of Massachusetts Amherst

4.6%

Arizona State University

4.6%

University of Iowa

4.6%

Purdue University

4.6%

Duke University

4.6%

Rice University

3.1%
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Majors

Business

32.0%

Marketing

19.0%

Finance

8.2%

Management

4.8%

Communication

4.3%

Electrical Engineering

3.5%

Psychology

3.0%

Accounting

3.0%

Economics

2.6%

International Business

2.2%

Political Science

2.2%

Journalism

2.2%

Education

2.2%

Liberal Arts

1.7%

Biology

1.7%

General Sales

1.7%

Nursing

1.7%

History

1.3%

International Relations

1.3%

Public Relations

1.3%
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Degrees

Bachelors

41.5%

Masters

40.8%

Other

11.1%

Doctorate

4.4%

Certificate

1.6%

Associate

0.3%

Diploma

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Market Development Director Salaries

Job Title Company Location Start Date Salary
Director, Market Development EMC Corporation Santa Clara, CA Aug 01, 2015 $225,000
Director of Market Development Autodesk, Inc. San Francisco, CA May 02, 2016 $206,731
Market Development Director Shikoku Cable North America, Inc. Novi, MI Dec 01, 2010 $185,000
Market Development Director Shikoku Cable North America, Inc. Novi, MI Dec 15, 2010 $185,000
Director Market Development DYNO Nobel Inc. Salt Lake City, UT Sep 01, 2014 $180,000
Director, Market Development Capital IQ, Inc. New York, NY Aug 23, 2016 $172,000
Cardiovascular Market Development Director Medtronic, Inc. Mounds View, MN Apr 15, 2012 $170,000
Cardiovascular Market Development Director Medtronic, Inc. Mounds View, MN Dec 01, 2011 $170,000
Director Industry Market Development Retail Microsoft Corporation Bellevue, WA Apr 15, 2015 $166,000
International Market Development Director Davol Inc. Warwick, RI Feb 22, 2016 $160,000
Market Development Director CCL Label, Inc. Sioux Falls, SD Oct 17, 2014 $160,000
Director of Market Development Nimble Storage, Inc. San Jose, CA Sep 01, 2014 $150,000 -
$200,000
Director of Market Development Nimble Storage, Inc. San Jose, CA Jun 16, 2014 $150,000 -
$200,000
Market Development Director Shikoku Cable North America, Inc. Novi, MI Dec 26, 2013 $140,254
Director of Market Development Satellite Healthcare, Inc. San Jose, CA Mar 15, 2011 $140,000
Director, Market Development Emea YEXT, Inc. New York, NY May 25, 2015 $125,000
Market Development Director RITM America LLC Las Vegas, NV Dec 01, 2012 $123,780
Director of Market Development Invoca Inc. Santa Barbara, CA Sep 12, 2014 $121,107
Director of European Market Development Sunlink Corporation San Rafael, CA Dec 16, 2009 $120,000
Market Development Director Shikoku Cable North America, Inc. Novi, MI Sep 29, 2014 $118,082
Director, Well Cements Market Development Cemex, Inc. Houston, TX Sep 19, 2015 $115,000 -
$135,000
Market Development Director Scenar Health USA LLC Las Vegas, NV Nov 01, 2012 $113,950
Market Development Director The AES Corporation Arlington, VA May 18, 2015 $109,470 -
$160,000
Market Development Director Scenar Health USA Las Vegas, NV Dec 19, 2010 $107,021
Director of Market Development Ring Revenue Inc. Santa Barbara, CA Sep 10, 2013 $100,000
Director of Market Development Ring Revenue Inc. Santa Barbara, CA Sep 19, 2013 $100,000
Director of Market Development Victor Insulators Victor, NY Feb 28, 2012 $100,000

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Top Skills for A Market Development Director

RevenueGrowthNewProductDevelopmentMarketDevelopmentProgramsSalesGoalsBusinessDevelopmentFinancialNewMarketsMarketShareMarketResearchStrategicBusinessPlanDeliveryPCRMSalesRepresentativesSalesTrainingKeyAccountsWebCustomerServiceMarketAnalysisHealthcare

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Top Market Development Director Skills

  1. Revenue Growth
  2. New Product Development
  3. Market Development Programs
You can check out examples of real life uses of top skills on resumes here:
  • Formulate marketing and business development strategies to drive revenue growth as a member of the senior management team.
  • Identified and developed new applications and led effort for new product development programs.
  • Develop sales goals, business plans and monitor/assess sales results for NJ based hospice program.
  • Directed twelve business development specialists focused on end-user calls with product expertise divided between rigging and hoists and crane components.
  • Installed a contract rebate system that instituted financial controls for $75 million in distributor and national contract rebates.

Top Market Development Director Employers

Market Development Director Videos

mChek Market Development Director, Navin Thangiah meets Infosys Founder, Narayana Murthy on CNBC

Career Advice on becoming a Business Development Manager by Victoria P (Full Version)

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

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