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Become A Market Development Director

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Working As A Market Development Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $126,000

    Average Salary

What Does A Market Development Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Market Development Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Market Development Director Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Market Director 3.3 years
Top Careers Before Market Development Director
Director 5.8%
Manager 2.8%
Top Careers After Market Development Director
President 8.1%
Director 6.4%
Consultant 4.7%
Principal 3.1%

Do you work as a Market Development Director?

Average Yearly Salary
$126,000
Show Salaries
$81,000
Min 10%
$126,000
Median 50%
$126,000
Median 50%
$126,000
Median 50%
$126,000
Median 50%
$126,000
Median 50%
$126,000
Median 50%
$126,000
Median 50%
$196,000
Max 90%
Best Paying Company
TransUnion
Highest Paying City
San Francisco, CA
Highest Paying State
New York
Avg Experience Level
3.3 years
How much does a Market Development Director make at top companies?
The national average salary for a Market Development Director in the United States is $126,856 per year or $61 per hour. Those in the bottom 10 percent make under $81,000 a year, and the top 10 percent make over $196,000.

Real Market Development Director Salaries

Job Title Company Location Start Date Salary
Director, Market Development EMC Corporation Santa Clara, CA Aug 01, 2015 $225,000
Director of Market Development Autodesk, Inc. San Francisco, CA May 02, 2016 $206,731
Market Development Director Shikoku Cable North America, Inc. Novi, MI Dec 01, 2010 $185,000
Market Development Director Shikoku Cable North America, Inc. Novi, MI Dec 15, 2010 $185,000
Director Market Development DYNO Nobel Inc. Salt Lake City, UT Sep 01, 2014 $180,000
Director, Market Development Capital IQ, Inc. New York, NY Aug 23, 2016 $172,000
Cardiovascular Market Development Director Medtronic, Inc. Mounds View, MN Apr 15, 2012 $170,000
Cardiovascular Market Development Director Medtronic, Inc. Mounds View, MN Dec 01, 2011 $170,000
Director Industry Market Development Retail Microsoft Corporation Bellevue, WA Apr 15, 2015 $166,000
International Market Development Director Davol Inc. Warwick, RI Feb 22, 2016 $160,000
Market Development Director CCL Label, Inc. Sioux Falls, SD Oct 17, 2014 $160,000
Director of Market Development Nimble Storage, Inc. San Jose, CA Sep 01, 2014 $150,000 -
$200,000
Director of Market Development Nimble Storage, Inc. San Jose, CA Jun 16, 2014 $150,000 -
$200,000
Market Development Director Shikoku Cable North America, Inc. Novi, MI Dec 26, 2013 $140,254
Director of Market Development Satellite Healthcare, Inc. San Jose, CA Mar 15, 2011 $140,000
Director, Market Development Emea YEXT, Inc. New York, NY May 25, 2015 $125,000
Market Development Director Scenar Health USA LLC Las Vegas, NV Nov 01, 2012 $123,780
Director of Market Development Invoca Inc. Santa Barbara, CA Sep 12, 2014 $121,107
Director of European Market Development Sunlink Corporation San Rafael, CA Dec 16, 2009 $120,000
Market Development Director Shikoku Cable North America, Inc. Novi, MI Sep 29, 2014 $118,082
Director, Well Cements Market Development Cemex, Inc. Houston, TX Sep 19, 2015 $115,000 -
$135,000
Market Development Director Scenar Health USA LLC Las Vegas, NV Nov 01, 2012 $113,950
Market Development Director The AES Corporation Arlington, VA May 18, 2015 $109,470 -
$160,000
Market Development Director Scenar Health USA Las Vegas, NV Dec 19, 2010 $107,021
Director of Market Development Ring Revenue Inc. Santa Barbara, CA Sep 10, 2013 $100,000
Director of Market Development Ring Revenue Inc. Santa Barbara, CA Sep 19, 2013 $100,000
Director of Market Development Victor Insulators Victor, NY Feb 28, 2012 $100,000

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Top Skills for A Market Development Director

  1. Market Share
  2. Revenue Growth
  3. Business Development
You can check out examples of real life uses of top skills on resumes here:
  • Developed multiple markets commercial & manufacturing penetration models to gain dominant market shares, regional status and counter protectionist duties.
  • Provided leadership and direction to all operational, personnel, and revenue growth initiatives.
  • Directed twelve business development specialists focused on end-user calls with product expertise divided between rigging and hoists and crane components.
  • Focused on new business generation based on value-added potential of the technology offering and new product development initiatives at key customers.
  • Led the marketing department of the newspaper and was in charge of promotional activities and all market research functions.

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Average Salary:

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Top 10 Best States for Market Development Directors

  1. New York
  2. Rhode Island
  3. New Jersey
  4. Washington
  5. Colorado
  6. Virginia
  7. Massachusetts
  8. Connecticut
  9. California
  10. District of Columbia
  • (2,328 jobs)
  • (148 jobs)
  • (967 jobs)
  • (833 jobs)
  • (634 jobs)
  • (1,151 jobs)
  • (1,499 jobs)
  • (438 jobs)
  • (5,318 jobs)
  • (406 jobs)

Market Development Director Demographics

Gender

Male

61.8%

Female

29.6%

Unknown

8.6%
Ethnicity

White

64.6%

Hispanic or Latino

13.3%

Black or African American

11.5%

Asian

7.1%

Unknown

3.4%
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Foreign Languages Spoken

Spanish

33.3%

German

18.2%

French

12.1%

Portuguese

9.1%

Japanese

9.1%

Italian

6.1%

Chinese

3.0%

Czech

3.0%

Carrier

3.0%

Mandarin

3.0%
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Market Development Director Education

Schools

University of Phoenix

15.6%

Ohio State University

7.3%

University of Houston

6.3%

University of Pennsylvania

5.2%

Babson College

5.2%

Xavier University

5.2%

University of Texas at Austin

5.2%

University of Florida

4.2%

Marshall University

4.2%

State University of New York Buffalo

4.2%

Marquette University

4.2%

Arizona State University

4.2%

University of California - Berkeley

4.2%

DePaul University

4.2%

Kent State University

4.2%

Northwestern University

4.2%

University of Alabama

3.1%

University of South Florida

3.1%

Temple University

3.1%

Texas Tech University

3.1%
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Majors

Business

33.6%

Marketing

19.7%

Finance

9.1%

Communication

5.3%

Management

4.5%

Psychology

3.2%

Political Science

3.2%

Electrical Engineering

2.9%

International Business

1.9%

Economics

1.9%

Journalism

1.9%

Accounting

1.9%

Nursing

1.6%

Education

1.6%

Law

1.6%

Biology

1.3%

General Sales

1.3%

Advertising

1.3%

Computer Science

1.1%

Small Business Management

1.1%
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Degrees

Bachelors

44.4%

Masters

37.7%

Other

11.7%

Doctorate

3.7%

Certificate

1.3%

Associate

0.7%

Diploma

0.4%
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