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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Director, Market Development||EMC Corporation||Santa Clara, CA||Aug 01, 2015||$225,000|
|Director of Market Development||Autodesk, Inc.||San Francisco, CA||May 02, 2016||$206,731|
|Market Development Director||Shikoku Cable North America, Inc.||Novi, MI||Dec 01, 2010||$185,000|
|Market Development Director||Shikoku Cable North America, Inc.||Novi, MI||Dec 15, 2010||$185,000|
|Director Market Development||DYNO Nobel Inc.||Salt Lake City, UT||Sep 01, 2014||$180,000|
|Director, Market Development||Capital IQ, Inc.||New York, NY||Aug 23, 2016||$172,000|
|Cardiovascular Market Development Director||Medtronic, Inc.||Mounds View, MN||Apr 15, 2012||$170,000|
|Cardiovascular Market Development Director||Medtronic, Inc.||Mounds View, MN||Dec 01, 2011||$170,000|
|Director Industry Market Development Retail||Microsoft Corporation||Bellevue, WA||Apr 15, 2015||$166,000|
|International Market Development Director||Davol Inc.||Warwick, RI||Feb 22, 2016||$160,000|
|Market Development Director||CCL Label, Inc.||Sioux Falls, SD||Oct 17, 2014||$160,000|
|Director of Market Development||Nimble Storage, Inc.||San Jose, CA||Sep 01, 2014||$150,000 -
|Director of Market Development||Nimble Storage, Inc.||San Jose, CA||Jun 16, 2014||$150,000 -
|Market Development Director||Shikoku Cable North America, Inc.||Novi, MI||Dec 26, 2013||$140,254|
|Director of Market Development||Satellite Healthcare, Inc.||San Jose, CA||Mar 15, 2011||$140,000|
|Director, Market Development Emea||YEXT, Inc.||New York, NY||May 25, 2015||$125,000|
|Market Development Director||RITM America LLC||Las Vegas, NV||Dec 01, 2012||$123,780|
|Director of Market Development||Invoca Inc.||Santa Barbara, CA||Sep 12, 2014||$121,107|
|Director of European Market Development||Sunlink Corporation||San Rafael, CA||Dec 16, 2009||$120,000|
|Market Development Director||Shikoku Cable North America, Inc.||Novi, MI||Sep 29, 2014||$118,082|
|Director, Well Cements Market Development||Cemex, Inc.||Houston, TX||Sep 19, 2015||$115,000 -
|Market Development Director||Scenar Health USA LLC||Las Vegas, NV||Nov 01, 2012||$113,950|
|Market Development Director||The AES Corporation||Arlington, VA||May 18, 2015||$109,470 -
|Market Development Director||Scenar Health USA||Las Vegas, NV||Dec 19, 2010||$107,021|
|Director of Market Development||Ring Revenue Inc.||Santa Barbara, CA||Sep 10, 2013||$100,000|
|Director of Market Development||Ring Revenue Inc.||Santa Barbara, CA||Sep 19, 2013||$100,000|
|Director of Market Development||Victor Insulators||Victor, NY||Feb 28, 2012||$100,000|
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