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Market development director skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

James Wilkerson Ph.D.,

James Wilkerson Ph.D.

Below we've compiled a list of the most critical market development director skills. We ranked the top skills for market development directors based on the percentage of resumes they appeared on. For example, 15.9% of market development director resumes contained healthcare as a skill. Continue reading to find out what skills a market development director needs to be successful in the workplace.

15 market development director skills for your resume and career

1. Healthcare

Healthcare is the maintenance or improvement of a person's health by the diagnosis and treatment of a person's injury, illness, or any other disease. Healthcare is a basic necessity of human life and is the responsibility of the country's government to ensure that each person gets healthcare. Providing healthcare is the job of certified health professionals that includes doctors, surgeons, nurses, and other physicians. Pharmaceutical companies, hospitals, dentistry, therapy, and health training all come under healthcare. Healthcare plays a vital role in the country's economy and its development.

Here's how market development directors use healthcare:

Attend all Healthcare trade shows and conferences regarding hospice and palliative care.
Led Cleveland Clinic to be nation's foremost healthcare marketing group.

2. Market Development

Market development is a growth tactic that recognizes and expands new market divisions for current products. This strategy is generally steered towards non-buying customers in the current target market along as it aims to build new customers. These new customers can belong to new geographic, demographic, institutional, or psychographic segments.

Here's how market development directors use market development:

Invited as Director of Market Development representative to participate in corporate strategic plan development.
Appointed to Newspaper Association of America's Market Development/Promotions Board of Directors.

3. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how market development directors use business development:

Directed twelve business development specialists focused on end-user calls with product expertise divided between rigging and hoists and crane components.
Structured new business development sales team focused on creating end-user pull versus traditional channel partner push model.

4. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how market development directors use crm:

Created an accountability based culture through utilization of company CRM by running regular reports for sales team to track their progress.
Established Marketing department including divisions for: research, commercial strategy, promotions and CRM.

5. Business Relationships

Here's how market development directors use business relationships:

Developed business-to-business relationships and presented successful conceptual designs to engineering teams from national and international WISP customers.
Maintain contacts with key referral sources that support business relationships.

6. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how market development directors use account management:

Directed Account management for all insurance and hospital partners to include contract review and negotiation pieces.
Assisted small business owners in creating and using accounts through sales, evangelism and account management.

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7. Revenue Growth

Here's how market development directors use revenue growth:

Fueled revenue growth by influencing increased sales volumes from existing dealers through sales training and product modifications.
Led market with industry's first data performance guarantees for 44% revenue growth.

8. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how market development directors use market research:

Performed market research, vendor evaluation, business case analysis, established vendor partnerships and created and implemented new sales processes.
Led the marketing department of the newspaper and was in charge of promotional activities and all market research functions.

9. Strategic Direction

Here's how market development directors use strategic direction:

Created business plan, setting strategic direction and securing $50 million R&D funding for product development.
Assist in defining strategic direction and objectives.

10. Value Proposition

A value proposition is the moral and the conviction of why and how a business operates. A good value proposition may highlight what sets a business apart from its competitors, but it should always focus on how customers define your value. It summarizes why a customer would choose your product or service.

Here's how market development directors use value proposition:

Developed value proposition messaging and advantage statements with internal stakeholders and value leaders to grow service lines.
Created a simple yet compelling, market differentiated, value proposition.

11. Competitive Analysis

Competitive analysis is the process of assessing your competitors to determine their strengths and weaknesses, It is a part of strategic management that enables one to identify the opportunities and threats a business can face in the market.

Here's how market development directors use competitive analysis:

Performed competitive analysis for food websites and developed recommendations for redesign of AOL food by partnering with product managers and developers.
Led proposal development, defined partnering and win strategies, provided competitive analysis and managed all aspects of overall capture.

12. Lead Generation

Here's how market development directors use lead generation:

Developed sales support tools including prospect profiling, pipeline management and lead generation tools including AHIP Medicare and Medicaid conference sponsorship.
Direct Response Marketing * Managed variable annuity product lead generation program to drive inbound inquiries to call center Registered Representatives.

13. Digital Marketing

Here's how market development directors use digital marketing:

Work with Businesses to develop digital marketing strategies on all platforms.
Provide clients with reports on their digital marketing efforts and explain theirmetrics/efficiency.

14. Sales Strategies

Here's how market development directors use sales strategies:

Implemented brand, and locally, relevant marketing and sales strategies.
Implemented SOPs, efficiencies and sales strategies.

15. Marketing Campaigns

Here's how market development directors use marketing campaigns:

Guided, trained and delivered marketing campaigns to Aurora employees, state and national conventions and annual national sales meetings.
Created marketing campaigns, and coordinated the newspaper's promotion and public service events.

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What skills help Market Development Directors find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on market development director resumes?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Skills, experience, knowledge, and abilities that matter especially strongly include target market analysis (including market research skills and knowledge), product/service positioning within competitive field, project work or coordination with sales staff, major client relationship management, and enough general business and industry knowledge to be able to relate business development to operational/production realities.

What soft skills should all market development directors possess?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Verbal skills (both speaking and writing), negotiation skills, unfailing honesty, ability to empathize with clients' wants, and teamwork skills suitable for working collaboratively with sales and operations staff.

What hard/technical skills are most important for market development directors?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Spreadsheet (Excel) skills (including graph production from data), basic statistical knowledge, and online information search skills.

What market development director skills would you recommend for someone trying to advance their career?

Barbara Ribbens

Associate Professor and Director of Carson and Iris Varner International Business Institute, Website

Specific IB skills that are increasing in importance are cultural intelligence, being able to deal with complexity in problem solving, and adaptability/flexibility to work in different situations and settings. As the world globalizes, more people will need the ability to work with peers and on teams that are diverse culturally in effective ways. This is a real strength of IB majors since they take language and international general education courses to broaden their thinking and then also do cross cultural courses and study abroad to develop their cultural communication and leadership skills.

Do you want to know more?

List of market development director skills to add to your resume

The most important skills for a market development director resume and required skills for a market development director to have include:

Healthcare
Market Development
Business Development
CRM
Business Relationships
Account Management
Revenue Growth
Market Research
Strategic Direction
Value Proposition
Competitive Analysis
Lead Generation
Digital Marketing
Sales Strategies
Marketing Campaigns
Customer Satisfaction

Product Development
Emerging Markets
Market Intelligence
Trade Shows
Direct Reports
Nursing Home
Client Relationships
Sales Growth
Advisory Boards
Product Line
Market Entry
Business Growth
ROI
C-Level
RFP
Medicare

R
Sales Training
Sales Pipeline
Market Analysis
Product Launch
Business Model
Strategic Business Plan
IP
Joint Venture
Press Releases
OEM
Americas
Sales Plan
Sales Presentations
Channel Marketing

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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