How To Become A Market Development Manager: What It Is and Career Path

What is a market development manager and how to become one

Updated January 8, 2025

4 min read

Quoted expert

Andrew Spicer

Marketing development managers coordinate marketing policies or programs in a business. They may focus on a specific product or handle the range of offers from a business. Relationships are some of their biggest tools. They maintain relationships between stakeholders, the development team, and potential clients.

As a marketing development manager, your duties vary and may include monitoring trends to identify new product and marketing opportunities, developing strategies, and evaluating a product's financial parameters.

Marketing development managers may also create pricing strategies, coordinate marketing efforts, manage budgets and track their marketing strategies' performance. They are also responsible for a product's public perception and may need to do damage control.

To become a marketing development manager, you need a bachelor's and advanced degrees in business administration, marketing, or related fields. You'll also need up to 10 years of marketing experience. Critical skills include problem-solving, analytics, and interpersonal relationship building.

What general advice would you give to a market development manager?

Andrew Spicer

Associate Professor, Website

Resiliency is a particularly important skill for international business and career progression. Resiliency – the ability to recover quickly in the face of obstacles and failures – has always been a critical part of successful international assignments. The only constant of working abroad is that there will be miscommunication and mistakes. Successful international business careers depend on the ability to learn from these inevitable setbacks to improve over time. The constant change in the global business environment also leads to the demand for resiliency among international business specialists. An important role for those with a global mindset is to help companies adapt to the massive disruption to the global business environment for international trade and investment presently taking place across the world.

ScoreMarket Development ManagerUS Average

Salary

7.9

Avg. Salary $111,159

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 30.01%

male 69.99%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a market development manager

Explore market development manager education requirements

Most common market development manager degrees

Bachelor's

76.3 %

Master's

14.5 %

Associate

6.4 %

Start to develop specific market development manager skills

Skills	Percentages
Digital Marketing	10.17%
Market Development	9.01%
Competitor Analysis	5.59%
Integrated Marketing	4.57%
Business Development	4.47%

Complete relevant market development manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New market development managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a market development manager based on U.S. Bureau of Labor Statistics data and data from real market development manager resumes.

Research market development manager duties and responsibilities

Organize leads, utilize CRM & sales tools to best manage marketing strategy
Manage IP for maximum competitive advantage.
Manage market development in the Americas.
Manage all development projects, including ERP implementation.

Prepare your market development manager resume

When your background is strong enough, you can start writing your market development manager resume.

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