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Become A Market Development Manager

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Working As A Market Development Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $95,091

    Average Salary

What Does A Market Development Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Market Development Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Market Development Manager jobs

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Market Development Manager Career Paths

Market Development Manager
Marketing Manager General Manager
Director Of Sales
10 Yearsyrs
Marketing Director Director Of Sales
Director Of Sales & Business Development
13 Yearsyrs
Sales And Marketing Manager Regional Accounts Manager
Enterprise Account Manager
9 Yearsyrs
Sales And Marketing Manager National Sales Manager
International Sales Manager
7 Yearsyrs
Market Manager Sales Consultant
Key Account Manager
7 Yearsyrs
Business Developer Marketing/Business Development
Marketing Manager
6 Yearsyrs
Business Developer Business Manager
National Account Manager
8 Yearsyrs
Product Marketing Manager National Account Manager
National Accounts Sales Manager
9 Yearsyrs
Sales/Marketing Regional Sales Manager
National Sales Director
10 Yearsyrs
Marketing Manager Regional Sales Manager
National Sales Manager
10 Yearsyrs
General Manager Territory Manager
Regional Business Manager
10 Yearsyrs
Marketing Director Sales Consultant
Regional Sales Manager
9 Yearsyrs
Regional Manager Regional Sales Director
Sales Vice President
9 Yearsyrs
Business Development Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
Sales/Marketing Sales Manager
Senior Sales Manager
7 Yearsyrs
Business Development Manager Director Of Sales
Senior Vice President, Sales
14 Yearsyrs
Market Manager National Account Manager
Strategic Accounts Manager
9 Yearsyrs
General Manager Account Manager
Territory Account Manager
8 Yearsyrs
Director Of Sales Vice President, Business Development
Vice President & Sales Manager
9 Yearsyrs
Director Of Sales Director Of Sales And Operations
Vice President Of Sales & Operations
12 Yearsyrs
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Average Length of Employment
OEM Sales Manager 3.7 years
Sales Manager 3.6 years
Product Manager 3.4 years
Market Manager 3.3 years
Market Director 3.2 years
Marketing Director 3.1 years
Marketing Manager 3.1 years
Brand Manager 2.7 years
Top Employers Before
Manager 2.8%
Internship 2.4%
Top Employers After
Consultant 3.9%
Director 3.5%

Market Development Manager Demographics

Gender

Male

67.8%

Female

29.7%

Unknown

2.5%
Ethnicity

White

79.9%

Hispanic or Latino

9.6%

Asian

7.9%

Unknown

1.6%

Black or African American

0.9%
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Languages Spoken

Spanish

41.1%

French

12.1%

Portuguese

7.8%

Italian

7.1%

German

5.7%

Japanese

5.0%

Chinese

4.3%

Mandarin

4.3%

Russian

2.8%

Cantonese

2.1%

Hindi

1.4%

Urdu

1.4%

Korean

1.4%

Hungarian

0.7%

Vietnamese

0.7%

Greek

0.7%

Persian

0.7%

Arabic

0.7%
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Market Development Manager Education

Schools

University of Phoenix

12.8%

Michigan State University

8.3%

University of Texas at Austin

5.8%

University of Iowa

5.4%

University of Houston

5.4%

Northwestern University

4.5%

University of Maryland - College Park

4.5%

Ohio State University

4.5%

Pennsylvania State University

4.5%

Northern Illinois University

4.5%

Ball State University

4.5%

University of Tennessee - Knoxville

4.1%

Florida State University

4.1%

Iowa State University

4.1%

Northeastern University

4.1%

University of Akron

3.7%

Villanova University

3.7%

Bowling Green State University

3.7%

Temple University

3.7%

West Virginia University

3.7%
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Majors

Business

38.5%

Marketing

19.9%

Management

6.8%

Communication

6.0%

Finance

4.6%

Psychology

3.0%

Electrical Engineering

2.3%

Economics

2.1%

Political Science

1.8%

English

1.6%

Biology

1.5%

Mechanical Engineering

1.5%

International Business

1.3%

Computer Science

1.3%

Education

1.3%

Chemistry

1.3%

Public Relations

1.3%

Chemical Engineering

1.3%

History

1.3%

General Sales

1.2%
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Degrees

Bachelors

49.3%

Masters

31.2%

Other

11.4%

Associate

2.8%

Certificate

2.7%

Doctorate

1.8%

Diploma

0.8%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Market Development Manager Salaries

Job Title Company Location Start Date Salary
Industry Market Development Manager Microsoft Corporation Redmond, WA Nov 15, 2014 $151,900
Industry Market Development Manager Microsoft Corporation Redmond, WA Apr 15, 2015 $151,000
Senior Market Development Manager Disruptive USA, Inc. Campbell, CA Jul 18, 2011 $150,000
Senior Market Development Manager Disruptive USA, Inc. Campbell, CA Aug 15, 2011 $150,000
Market Development Manager Yara North America, Inc. Tampa, FL Jan 25, 2014 $145,000
Market Development Manager-CE Specialty Plastic Platform Eastman Chemical Company Kingsport, TN Apr 14, 2016 $143,624
Market Development Manager, CE Specialty Plastic Platform Eastman Chemical Co. Kingsport, TN Dec 17, 2016 $142,800
Market Development Manager Illumina San Diego, CA Aug 14, 2015 $142,376 -
$150,000
International Market Development Manager Whistleout Inc. Del Mar, CA Sep 17, 2015 $142,376
SR. Industry Market Development Manager Microsoft Corporation New York, NY Aug 04, 2015 $140,000
Market Development Manager Yara North America, Inc. Tampa, FL Jan 24, 2011 $140,000
Market Development Manager Yara North America, Inc. Tampa, FL Jan 17, 2011 $140,000
SR. Market Development Manager, ION Torrent, Globa Applied Biosystems, LLC South San Francisco, CA Mar 04, 2013 $135,574 -
$155,100
Brand Development Manager-North America, Marketi Unilever United States, Inc. Englewood Cliffs, NJ Nov 15, 2013 $117,000
Senior Market Development Manager Illumina, Inc. San Diego, CA Oct 18, 2016 $115,003 -
$135,000
Market Development Manager Telecommunication Systems, Inc. Annapolis, MD Sep 03, 2013 $115,000
Market Development Manager Telecommunication Systems Annapolis, MD Oct 23, 2015 $115,000
Market Development Manager Life Technologies Corporation South San Francisco, CA Apr 10, 2016 $113,006 -
$158,500
Market Development Manager Eastman Chemical Company Kingsport, TN Aug 08, 2016 $111,280 -
$121,280
Market Development Manager Life Technologies Corporation South San Francisco, CA Feb 29, 2016 $110,074 -
$148,900
SR. Market Development Manager Siemens Industry, Inc. Alpharetta, GA Jun 11, 2014 $110,000
Market Development Manager, CE Specialty Plastic Platform Eastman Chemical Co. Kingsport, TN Feb 27, 2015 $93,200 -
$155,200
Market Development Manager EMD Chemicals Inc. Verona, WI Jan 03, 2011 $92,419
New Markets Development Manager MTS Systems Corporation Cary, NC Jan 28, 2011 $90,000
Market Development Manager Gusto Grilled Organics Inc. New York, NY Jan 01, 2011 $89,741
Market Development Manager Gusto Grilled Organics Inc. New York, NY Jan 01, 2011 $88,500
Business and Market Development Manager Cummins Inc. Fridley, MN Jan 23, 2012 $85,883 -
$104,000
Associate Market Development Manager Life Technologies Corporation South San Francisco, CA Sep 20, 2016 $85,300 -
$158,500

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Top Skills for A Market Development Manager

NewProductDevelopmentSalesGrowthMarketDevelopmentTerritoryMarketShareBusinessDevelopmentProductLineCustomerServiceNewAccountAcquisitionDistributorsBusinessPlansMarketResearchCoca-ColaSalesRepresentativesTradeShowsCustomerRelationshipsOEMAnnualSalesRetailSalesAssociatesSalesGoals

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Top Market Development Manager Skills

  1. New Product Development
  2. Sales Growth
  3. Market Development
You can check out examples of real life uses of top skills on resumes here:
  • Engineered and marketed new product developments resulting in a 60% increase in sales of fashion denim products.
  • Cultivated relationships with Motorola retail partners to promote sales growth.
  • MARKET DEVELOPMENT MANAGER Brought in to launch proprietary technology using spearhead strategy to grow share in target markets with minimal presence.
  • Manage sales, profit and operational expenses for designated territory.
  • Tracked newspaper market share by competitor and segment for operational planning and budgeting.

Top Market Development Manager Employers

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Market Development Manager Videos

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Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

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