Marketing development managers coordinate marketing policies or programs in a business. They may focus on a specific product or handle the range of offers from a business. Relationships are some of their biggest tools. They maintain relationships between stakeholders, the development team, and potential clients.
As a marketing development manager, your duties vary and may include monitoring trends to identify new product and marketing opportunities, developing strategies, and evaluating a product's financial parameters.
Marketing development managers may also create pricing strategies, coordinate marketing efforts, manage budgets and track their marketing strategies' performance. They are also responsible for a product's public perception and may need to do damage control.
To become a marketing development manager, you need a bachelor's and advanced degrees in business administration, marketing, or related fields. You'll also need up to 10 years of marketing experience. Critical skills include problem-solving, analytics, and interpersonal relationship building.
There is more than meets the eye when it comes to being a market development manager. For example, did you know that they make an average of $53.03 an hour? That's $110,299 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many market development managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, interpersonal skills and organizational skills.
When it comes to the most important skills required to be a market development manager, we found that a lot of resumes listed 9.2% of market development managers included market development, while 7.8% of resumes included business development, and 6.9% of resumes included sales goals. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the market development manager job title. But what industry to start with? Most market development managers actually find jobs in the manufacturing and technology industries.
If you're interested in becoming a market development manager, one of the first things to consider is how much education you need. We've determined that 71.9% of market development managers have a bachelor's degree. In terms of higher education levels, we found that 13.4% of market development managers have master's degrees. Even though most market development managers have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a market development manager. When we researched the most common majors for a market development manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on market development manager resumes include associate degree degrees or doctoral degree degrees.
You may find that experience in other jobs will help you become a market development manager. In fact, many market development manager jobs require experience in a role such as sales representative. Meanwhile, many market development managers also have previous career experience in roles such as account manager or account executive.