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Become A Market Development Manager

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Working As A Market Development Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $109,094

    Average Salary

What Does A Market Development Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Market Development Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Market Development Manager Videos

Day in the Life: Software Engineer

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

Career Advice on becoming a Business Development Manager by Victoria P (Full Version)

Market Development Manager Jobs

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Market Development Manager Career Paths

Market Development Manager
Marketing Director
Director Of Consumer Marketing
11 Yearsyrs
Business Development Manager Director Of Sales
Director Of Global Sales
13 Yearsyrs
Sales And Marketing Manager Senior Product Manager
Director Of Marketing And Product Management
10 Yearsyrs
Senior Product Manager Senior Manager Of Marketing
Director Of Marketing Services
9 Yearsyrs
Business Development Director Director Of Strategy
Director Of Strategy & Marketing
6 Yearsyrs
Director Of Sales Business Development Director
Director, Strategic Alliances
12 Yearsyrs
Senior Product Manager Director, Product Marketing
Director, Strategic Marketing
10 Yearsyrs
Market Manager National Account Manager
Enterprise Account Manager
9 Yearsyrs
Product Marketing Manager Marketing Director
Executive Director, Marketing
9 Yearsyrs
Marketing Director Sales Vice President
Executive Vice President Of Sales
13 Yearsyrs
Territory Sales Manager Product Marketing Manager
Global Product Marketing Manager
9 Yearsyrs
National Account Manager National Sales Manager
International Sales Manager
7 Yearsyrs
Business Development Manager Marketing Director
Regional Marketing Director
7 Yearsyrs
Director Of Sales Marketing Consultant
Regional Marketing Manager
7 Yearsyrs
Manager, Field Marketing Senior Manager Of Marketing
Senior Channel Manager
11 Yearsyrs
Product Marketing Manager Director, Product Marketing
Senior Director, Product Marketing
13 Yearsyrs
National Account Manager Senior Product Manager
Senior Product Line Manager
10 Yearsyrs
Strategic Marketing Manager
Solutions Marketing Manager
9 Yearsyrs
Sales And Marketing Manager Product Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
Market Manager Brand Manager
Trade Marketing Manager
7 Yearsyrs
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Do you work as a Market Development Manager?

Help others decide if this is a good career for them

Average Length of Employment
Market Manager 3.3 years
Top Careers Before Market Development Manager
Manager 3.0%
Consultant 2.6%
Internship 2.6%
Top Careers After Market Development Manager
Consultant 4.6%
Director 4.1%

Do you work as a Market Development Manager?

Market Development Manager Demographics

Gender

Male

67.8%

Female

29.8%

Unknown

2.4%
Ethnicity

White

62.4%

Hispanic or Latino

14.6%

Black or African American

10.9%

Asian

8.4%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

40.4%

French

11.6%

Portuguese

7.5%

Italian

7.5%

German

5.5%

Japanese

5.5%

Chinese

4.8%

Mandarin

4.8%

Russian

2.7%

Cantonese

2.1%

Hindi

1.4%

Urdu

1.4%

Korean

1.4%

Hungarian

0.7%

Vietnamese

0.7%

Greek

0.7%

Persian

0.7%

Arabic

0.7%
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Market Development Manager Education

Schools

University of Phoenix

13.8%

Michigan State University

7.9%

University of Iowa

5.5%

University of Texas at Austin

5.5%

University of Houston

5.1%

Iowa State University

4.7%

Northwestern University

4.3%

University of Maryland - College Park

4.3%

Ohio State University

4.3%

Pennsylvania State University

4.3%

Northern Illinois University

4.3%

Northeastern University

4.3%

Ball State University

4.3%

University of Tennessee - Knoxville

4.0%

Villanova University

4.0%

Bowling Green State University

4.0%

West Virginia University

4.0%

Florida State University

4.0%

University of Akron

3.6%

University of Pennsylvania

3.6%
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Majors

Business

38.7%

Marketing

19.4%

Management

6.8%

Communication

5.9%

Finance

4.7%

Psychology

2.9%

Electrical Engineering

2.3%

Economics

2.1%

Political Science

2.0%

Biology

1.6%

English

1.6%

International Business

1.4%

Mechanical Engineering

1.4%

Computer Science

1.3%

Education

1.3%

Chemistry

1.3%

Public Relations

1.3%

Chemical Engineering

1.3%

History

1.3%

Accounting

1.2%
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Degrees

Bachelors

48.8%

Masters

32.0%

Other

11.2%

Associate

2.7%

Certificate

2.7%

Doctorate

1.8%

Diploma

0.7%

License

0.1%
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Market Development Manager Videos

Day in the Life: Software Engineer

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

Career Advice on becoming a Business Development Manager by Victoria P (Full Version)

Job type you want
Full Time
Part Time
Internship
Temporary

Real Market Development Manager Salaries

Job Title Company Location Start Date Salary
Industry Market Development Manager Microsoft Corporation Redmond, WA Nov 15, 2014 $151,900
Industry Market Development Manager Microsoft Corporation Redmond, WA Apr 15, 2015 $151,000
Senior Market Development Manager Disruptive USA, Inc. Campbell, CA Jul 18, 2011 $150,000
Senior Market Development Manager Disruptive USA, Inc. Campbell, CA Aug 15, 2011 $150,000
Market Development Manager Yara North America, Inc. Tampa, FL Jan 25, 2014 $145,000
Market Development Manager-CE Specialty Plastic Platform Eastman Chemical Company Kingsport, TN Apr 14, 2016 $143,624
Market Development Manager, CE Specialty Plastic Platform Eastman Chemical Co. Kingsport, TN Dec 17, 2016 $142,800
Market Development Manager Illumina San Diego, CA Aug 14, 2015 $142,376 -
$150,000
International Market Development Manager Whistleout Inc. Del Mar, CA Sep 17, 2015 $142,376
SR. Industry Market Development Manager Microsoft Corporation New York, NY Aug 04, 2015 $140,000
Market Development Manager Yara North America, Inc. Tampa, FL Jan 24, 2011 $140,000
Market Development Manager Yara North America, Inc. Tampa, FL Jan 17, 2011 $140,000
SR. Market Development Manager, ION Torrent, Globa Applied Biosystems, LLC South San Francisco, CA Mar 04, 2013 $135,574 -
$155,100
Brand Development Manager-North America, Marketi Unilever United States, Inc. Englewood Cliffs, NJ Nov 15, 2013 $117,000
Senior Market Development Manager Illumina, Inc. San Diego, CA Oct 18, 2016 $115,003 -
$135,000
Market Development Manager Telecommunication Systems, Inc. Annapolis, MD Sep 03, 2013 $115,000
Market Development Manager Telecommunication Systems Annapolis, MD Oct 23, 2015 $115,000
Market Development Manager Life Technologies Corporation South San Francisco, CA Apr 10, 2016 $113,006 -
$158,500
Market Development Manager Eastman Chemical Company Kingsport, TN Aug 08, 2016 $111,280 -
$121,280
Market Development Manager Life Technologies Corporation South San Francisco, CA Feb 29, 2016 $110,074 -
$148,900
SR. Market Development Manager Siemens Industry, Inc. Alpharetta, GA Jun 11, 2014 $110,000
Market Development Manager, CE Specialty Plastic Platform Eastman Chemical Co. Kingsport, TN Feb 27, 2015 $93,200 -
$155,200
Market Development Manager EMD Chemicals Inc. Verona, WI Jan 03, 2011 $92,419
New Markets Development Manager MTS Systems Corporation Cary, NC Jan 28, 2011 $90,000
Market Development Manager Gusto Grilled Organics Inc. New York, NY Jan 01, 2011 $89,741
Market Development Manager Gusto Grilled Organics Inc. New York, NY Jan 01, 2011 $88,500
Business and Market Development Manager Cummins Inc. Fridley, MN Jan 23, 2012 $85,883 -
$104,000
Associate Market Development Manager Life Technologies Corporation South San Francisco, CA Sep 20, 2016 $85,300 -
$158,500

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Top Skills for A Market Development Manager

  1. New Product Development
  2. Revenue Growth
  3. Market Development
You can check out examples of real life uses of top skills on resumes here:
  • Initiated new product developments to capture market opportunities including foil replacement.
  • Work with Marketing Directors to develop regional sales/marketing strategy plans resulting in census and revenue growth.
  • Supported strategic business planning, resource allocation, and performance tracking for market development activities.
  • Established business relationships and expand company growth into North Carolina territory.
  • Negotiated advertising/marketing strategy with Ladies Professional Golfers Association that increased product consumption, market share and improved client relations.

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Top 10 Best States for Market Development Managers

  1. Colorado
  2. Virginia
  3. Rhode Island
  4. New Jersey
  5. Washington
  6. District of Columbia
  7. Arkansas
  8. New York
  9. Texas
  10. Pennsylvania
  • (1,195 jobs)
  • (1,666 jobs)
  • (182 jobs)
  • (1,396 jobs)
  • (1,981 jobs)
  • (442 jobs)
  • (240 jobs)
  • (3,291 jobs)
  • (3,560 jobs)
  • (1,533 jobs)

Top Market Development Manager Employers

Jobs From Top Market Development Manager Employers

Market Development Manager Videos

Day in the Life: Software Engineer

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

Career Advice on becoming a Business Development Manager by Victoria P (Full Version)

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