Marketing development managers coordinate marketing policies or programs in a business. They may focus on a specific product or handle the range of offers from a business. Relationships are some of their biggest tools. They maintain relationships between stakeholders, the development team, and potential clients.
As a marketing development manager, your duties vary and may include monitoring trends to identify new product and marketing opportunities, developing strategies, and evaluating a product's financial parameters.
Marketing development managers may also create pricing strategies, coordinate marketing efforts, manage budgets and track their marketing strategies' performance. They are also responsible for a product's public perception and may need to do damage control.
To become a marketing development manager, you need a bachelor's and advanced degrees in business administration, marketing, or related fields. You'll also need up to 10 years of marketing experience. Critical skills include problem-solving, analytics, and interpersonal relationship building.