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Become A Market Development Manager

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Working As A Market Development Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $95,091

    Average Salary

What Does A Market Development Manager Do

Training and development managers plan, direct, and coordinate programs to enhance the knowledge and skills of an organization’s employees. They also oversee a staff of training and development specialists.

Duties

Training and development managers typically do the following:

  • Assess employees’ needs for training
  • Align training with the organization’s strategic goals
  • Create and manage a training budget, ensuring that operations are within budget
  • Develop and implement training programs that make the best use of available resources
  • Update training programs to ensure that they are current
  • Oversee the creation of educational materials, such as online learning modules
  • Review training materials from a variety of vendors and select materials with appropriate content
  • Teach training methods and skills to instructors and supervisors
  • Evaluate the effectiveness of training programs and instructors

Companies want to promote a more productive and knowledgeable workforce to stay competitive in business. Providing opportunity for development is a selling point for recruiting high-quality employees, and it helps retain employees who can contribute to business growth. Training and development managers work to align training and development with an organization’s goals.

Training and development managers oversee training programs, staff, and budgets. They are responsible for organizing training programs, including creating or selecting course content and materials. Training often takes place in classrooms or training facilities. Increasingly, training is in the form of a video, self-guided instructional manual, or online application and delivered through a computer, tablet, or other hand-held electronic device. Training may also be collaborative, with employees informally connecting with experts, mentors, and colleagues, often through social media or other online mediums. Managers must ensure that training methods, content, software, systems, and equipment are appropriate and meaningful.

Training and development managers typically supervise a staff of training and development specialists, such as instructional designers, program developers, and instructors. Managers teach training methods to specialists who, in turn, instruct the organization’s employees—both new and experienced. Managers direct the daily activities of specialists and evaluate their effectiveness. Although most managers primarily oversee specialists and training and development program operations, some—particularly those in smaller companies—also may conduct training courses.

To enhance employees’ skills and an organization’s overall quality of work, training and development managers often confer with managers of each department to identify its training needs. They may work with top executives and financial officers to identify and match training priorities with overall business goals. They also prepare training budgets and ensure that expenses stay within budget.

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How To Become A Market Development Manager

Candidates need a combination of education and related work experience to become a training and development manager. Although training and development managers need a bachelor’s degree for many positions, some jobs require a master’s degree.

Education

Training and development managers need a bachelor’s degree for many positions, and some jobs require a master’s degree. They can have a variety of educational backgrounds, but they often have a bachelor’s degree in human resources, business administration, or a related field.

Many employers prefer or require training and development managers to have a master’s degree, usually with a concentration in training and development, human resources management, organizational development, or business administration.

Training and development managers also may benefit from studying instructional design, behavioral psychology, or educational psychology. In addition, as technology continues to play a larger role in training and development, a growing number of organizations seek candidates who have a background in information technology or computer science.

Work Experience in a Related Occupation

Related work experience is essential for training and development managers. Many positions require work experience in training and development or another human resources field, management, or teaching. For example, many training and development managers start out as training and development specialists. Some employers also prefer experience in the industry in which the company operates. Increasingly, employers are looking for workers with experience in information technology as organizations introduce more e-learning and technology-based tools.

Licenses, Certifications, and Registrations

Although training and development managers are not legally required to be certified, certification can show professional expertise and credibility. Many employers prefer to hire certified candidates, and some positions may require certification.

Many professional associations for human resources professionals offer classes to enhance the skills of their members. Some associations, including the Association for Talent Development and International Society for Performance Improvement, specialize in training and development and offer certification programs.

Important Qualities

Communication skills. Training and development managers must clearly communicate information and facilitate learning by diverse audiences. They also must be able to effectively convey instructions to their staff.

Critical-thinking skills. Training and development managers use critical-thinking skills when assessing classes, materials, and programs. They must identify the training needs of an organization and recognize where changes and improvements can be made.

Decisionmaking skills. Training and development managers must select or create the best training programs to meet the needs of the organization. For example, they must review available training methods and materials and choose those that best fit each program.

Interpersonal skills. Training and development managers need strong interpersonal skills because delivering training programs requires collaborating with staff, trainees, subject matter experts, and the organization’s leaders. They also accomplish much of their work through teams.

Leadership skills. Managers are often in charge of a staff and are responsible for many programs. They must be able to organize, motivate, and instruct those working under them.

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Market Development Manager jobs

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Market Development Manager Career Paths

Market Development Manager
Marketing Manager General Manager
Director Of Sales
10 Yearsyrs
Marketing Director Director Of Sales
Director Of Sales & Business Development
13 Yearsyrs
Sales And Marketing Manager Regional Accounts Manager
Enterprise Account Manager
9 Yearsyrs
Sales And Marketing Manager National Sales Manager
International Sales Manager
7 Yearsyrs
Market Manager Sales Consultant
Key Account Manager
7 Yearsyrs
Business Developer Marketing/Business Development
Marketing Manager
6 Yearsyrs
Business Developer Business Manager
National Account Manager
8 Yearsyrs
Product Marketing Manager National Account Manager
National Accounts Sales Manager
9 Yearsyrs
Sales/Marketing Regional Sales Manager
National Sales Director
10 Yearsyrs
Marketing Manager Regional Sales Manager
National Sales Manager
10 Yearsyrs
General Manager Territory Manager
Regional Business Manager
10 Yearsyrs
Marketing Director Sales Consultant
Regional Sales Manager
9 Yearsyrs
Regional Manager Regional Sales Director
Sales Vice President
9 Yearsyrs
Business Development Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
Sales/Marketing Sales Manager
Senior Sales Manager
7 Yearsyrs
Business Development Manager Director Of Sales
Senior Vice President, Sales
14 Yearsyrs
Market Manager National Account Manager
Strategic Accounts Manager
9 Yearsyrs
General Manager Account Manager
Territory Account Manager
8 Yearsyrs
Director Of Sales Vice President, Business Development
Vice President & Sales Manager
9 Yearsyrs
Director Of Sales Director Of Sales And Operations
Vice President Of Sales & Operations
12 Yearsyrs
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Market Development Manager Demographics

Gender

  • Male

    67.8%
  • Female

    29.7%
  • Unknown

    2.5%

Ethnicity

  • White

    79.9%
  • Hispanic or Latino

    9.6%
  • Asian

    7.9%
  • Unknown

    1.6%
  • Black or African American

    0.9%
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Languages Spoken

  • Spanish

    41.1%
  • French

    12.1%
  • Portuguese

    7.8%
  • Italian

    7.1%
  • German

    5.7%
  • Japanese

    5.0%
  • Chinese

    4.3%
  • Mandarin

    4.3%
  • Russian

    2.8%
  • Cantonese

    2.1%
  • Hindi

    1.4%
  • Urdu

    1.4%
  • Korean

    1.4%
  • Hungarian

    0.7%
  • Vietnamese

    0.7%
  • Greek

    0.7%
  • Persian

    0.7%
  • Arabic

    0.7%
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Market Development Manager

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Market Development Manager Education

Market Development Manager

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Real Market Development Manager Salaries

Job Title Company Location Start Date Salary
Industry Market Development Manager Microsoft Corporation Redmond, WA Nov 15, 2014 $151,900
Industry Market Development Manager Microsoft Corporation Redmond, WA Apr 15, 2015 $151,000
Senior Market Development Manager Disruptive USA, Inc. Campbell, CA Jul 18, 2011 $150,000
Senior Market Development Manager Disruptive USA, Inc. Campbell, CA Aug 15, 2011 $150,000
Market Development Manager Yara North America, Inc. Tampa, FL Jan 25, 2014 $145,000
Market Development Manager-CE Specialty Plastic Platform Eastman Chemical Company Kingsport, TN Apr 14, 2016 $143,624
Market Development Manager, CE Specialty Plastic Platform Eastman Chemical Co. Kingsport, TN Dec 17, 2016 $142,800
Market Development Manager Illumina San Diego, CA Aug 14, 2015 $142,376 -
$150,000
International Market Development Manager Whistleout Inc. Del Mar, CA Sep 17, 2015 $142,376
SR. Industry Market Development Manager Microsoft Corporation New York, NY Aug 04, 2015 $140,000
Market Development Manager Yara North America, Inc. Tampa, FL Jan 24, 2011 $140,000
Market Development Manager Yara North America, Inc. Tampa, FL Jan 17, 2011 $140,000
SR. Market Development Manager, ION Torrent, Globa Applied Biosystems, LLC South San Francisco, CA Mar 04, 2013 $135,574 -
$155,100
Senior Market Development Manager Illumina, Inc. San Diego, CA Oct 18, 2016 $115,003 -
$135,000
Market Development Manager Telecommunication Systems, Inc. Annapolis, MD Sep 03, 2013 $115,000
Market Development Manager Telecommunication Systems Annapolis, MD Oct 23, 2015 $115,000
Market Development Manager Life Technologies Corporation South San Francisco, CA Apr 10, 2016 $113,006 -
$158,500
Market Development Manager Eastman Chemical Company Kingsport, TN Aug 08, 2016 $111,280 -
$121,280
Market Development Manager Life Technologies Corporation South San Francisco, CA Feb 29, 2016 $110,074 -
$148,900
SR. Market Development Manager Siemens Industry, Inc. Alpharetta, GA Jun 11, 2014 $110,000
SR. Market Development Manager Primetals Technologies USA LLC Alpharetta, GA Jul 01, 2016 $110,000
Market Development Manager Arkema Inc. Bristol, PA Sep 26, 2011 $95,000 -
$105,000
Market Development Manager, CE Specialty Plastic Platform Eastman Chemical Co. Kingsport, TN Feb 27, 2015 $93,200 -
$155,200
Market Development Manager EMD Chemicals Inc. Verona, WI Jan 03, 2011 $92,419
New Markets Development Manager MTS Systems Corporation Cary, NC Jan 28, 2011 $90,000
Market Development Manager Gusto Grilled Organics Inc. New York, NY Jan 01, 2011 $89,741
Market Development Manager Gusto Grilled Organics Inc. New York, NY Jan 01, 2011 $88,500
Business and Market Development Manager Cummins Inc. Fridley, MN Jan 23, 2012 $85,883 -
$104,000

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Top Skills for A Market Development Manager

NewProductDevelopmentSalesGrowthMarketDevelopmentTerritoryMarketShareBusinessDevelopmentProductLineCustomerServiceNewAccountAcquisitionDistributorsBusinessPlansMarketResearchCoca-ColaSalesRepresentativesTradeShowsCustomerRelationshipsOEMAnnualSalesRetailSalesAssociatesSalesGoals

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Top Market Development Manager Skills

  1. New Product Development
  2. Sales Growth
  3. Market Development
You can check out examples of real life uses of top skills on resumes here:
  • Engineered and marketed new product developments resulting in a 60% increase in sales of fashion denim products.
  • Cultivated relationships with Motorola retail partners to promote sales growth.
  • MARKET DEVELOPMENT MANAGER Brought in to launch proprietary technology using spearhead strategy to grow share in target markets with minimal presence.
  • Manage sales, profit and operational expenses for designated territory.
  • Tracked newspaper market share by competitor and segment for operational planning and budgeting.

Top Market Development Manager Employers

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Market Development Manager Videos

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