Marketing development managers coordinate marketing policies or programs in a business. They may focus on a specific product or handle the range of offers from a business. Relationships are some of their biggest tools. They maintain relationships between stakeholders, the development team, and potential clients.

As a marketing development manager, your duties vary and may include monitoring trends to identify new product and marketing opportunities, developing strategies, and evaluating a product's financial parameters.

Marketing development managers may also create pricing strategies, coordinate marketing efforts, manage budgets and track their marketing strategies' performance. They are also responsible for a product's public perception and may need to do damage control.

To become a marketing development manager, you need a bachelor's and advanced degrees in business administration, marketing, or related fields. You'll also need up to 10 years of marketing experience. Critical skills include problem-solving, analytics, and interpersonal relationship building.

What Does a Market Development Manager Do

There are certain skills that many market development managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, interpersonal skills and organizational skills.

Learn more about what a Market Development Manager does

How To Become a Market Development Manager

If you're interested in becoming a market development manager, one of the first things to consider is how much education you need. We've determined that 76.3% of market development managers have a bachelor's degree. In terms of higher education levels, we found that 14.5% of market development managers have master's degrees. Even though most market development managers have a college degree, it's impossible to become one with only a high school degree or GED.

Learn More About How To Become a Market Development Manager

Market Development Manager Career Paths

Average Salary for a Market Development Manager

Market Development Managers in America make an average salary of $111,159 per year or $53 per hour. The top 10 percent makes over $165,000 per year, while the bottom 10 percent under $74,000 per year.
Average Market Development Manager Salary
$111,159 Yearly
$53.44 hourly
$74,000
10 %
$111,000
Median
$165,000
90 %

What Am I Worth?

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Market Development Manager Education

Market Development Manager Majors

33.4 %
16.1 %

Market Development Manager Degrees

Bachelors

76.3 %

Masters

14.5 %

Associate

6.4 %

Top Colleges for Market Development Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990

Top Skills For a Market Development Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 9.2% of market development managers listed market development on their resume, but soft skills such as creativity and interpersonal skills are important as well.

Choose From 10+ Customizable Market Development Manager Resume templates

Zippia allows you to choose from different easy-to-use Market Development Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Market Development Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Market Development Manager Demographics

Market Development Manager Gender Distribution

Male
Male
70%
Female
Female
30%

After extensive research and analysis, Zippia's data science team found that:

  • Among market development managers, 30.0% of them are women, while 70.0% are men.

  • The most common race/ethnicity among market development managers is White, which makes up 71.6% of all market development managers.

  • The most common foreign language among market development managers is Spanish at 42.4%.

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Best States For a Market Development Manager

Some places are better than others when it comes to starting a career as a market development manager. The best states for people in this position are Maryland, New Jersey, Texas, and California. Market development managers make the most in Maryland with an average salary of $124,348. Whereas in New Jersey and Texas, they would average $124,094 and $122,865, respectively. While market development managers would only make an average of $121,539 in California, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Texas

Total Market Development Manager Jobs:
6,121
Highest 10% Earn:
$192,000
Location Quotient:
1.28 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Pennsylvania

Total Market Development Manager Jobs:
3,064
Highest 10% Earn:
$176,000
Location Quotient:
1.11 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Utah

Total Market Development Manager Jobs:
782
Highest 10% Earn:
$183,000
Location Quotient:
1.04 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Market Development Managers

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Top Market Development Manager Employers

Most Common Employers For Market Development Manager

Rank  Company  Average Salary  Hourly Rate  Job Openings  
1Microsoft$140,944$67.7612
2Intel$121,570$58.4520
3Glaxosmithkline$119,208$57.3117
4MarketStar$118,664$57.0518
5PepsiCo$118,111$56.7843
6Medtronic$117,368$56.4325
7Wells Fargo$117,124$56.3114
8Eastman$117,081$56.2935
9Hewlett Packard Enterprise$115,978$55.7623
10ActionLink$115,540$55.5530

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