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Market development manager vs account development manager

The differences between market development managers and account development managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a market development manager, becoming an account development manager takes usually requires 6-8 years. Additionally, a market development manager has an average salary of $111,159, which is higher than the $72,375 average annual salary of an account development manager.

The top three skills for a market development manager include digital marketing, market development and competitor analysis. The most important skills for an account development manager are customer relationships, customer accounts, and CRM.

Market development manager vs account development manager overview

Market Development ManagerAccount Development Manager
Yearly salary$111,159$72,375
Hourly rate$53.44$34.80
Growth rate10%5%
Number of jobs173,901214,004
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 78%
Average age3946
Years of experience108

What does a market development manager do?

A market development manager is in charge of overseeing marketing operations, ensuring efficiency and smooth workflow. Their responsibilities revolve around assessing existing projects and programs, identifying areas needing improvement, devising strategies to find new opportunities, and coordinating with different departments to ensure profitable growth and a strong client base. They are also in charge of creating training programs for new employees, managing the budget, and supervising marketing initiatives. Furthermore, as a manager, it is essential to lead and encourage teams to reach goals and optimal performance, all while implementing the company's policies and regulations.

What does an account development manager do?

An account development manager's responsibilities revolve around securing and reaching sales targets, creating business plans, developing strategies, and building positive relationships with clients. They must also reach out to clients through calls and correspondence, offer products and services, and address any issues and concerns, resolving them promptly and efficiently. There are also instances when they have to collect and process payments, perform follow-up calls, negotiate contracts, and even open and close accounts. Furthermore, as a manager, it is essential to lead and encourage the team to reach goals, all while implementing the company's policies and regulations.

Market development manager vs account development manager salary

Market development managers and account development managers have different pay scales, as shown below.

Market Development ManagerAccount Development Manager
Average salary$111,159$72,375
Salary rangeBetween $74,000 And $165,000Between $43,000 And $120,000
Highest paying CitySan Francisco, CASacramento, CA
Highest paying stateMarylandNew York
Best paying companyAppleNVIDIA
Best paying industryTechnologyTechnology

Differences between market development manager and account development manager education

There are a few differences between a market development manager and an account development manager in terms of educational background:

Market Development ManagerAccount Development Manager
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Southern California

Market development manager vs account development manager demographics

Here are the differences between market development managers' and account development managers' demographics:

Market Development ManagerAccount Development Manager
Average age3946
Gender ratioMale, 70.0% Female, 30.0%Male, 61.8% Female, 38.2%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage10%7%

Differences between market development manager and account development manager duties and responsibilities

Market development manager example responsibilities.

  • Organize leads, utilize CRM & sales tools to best manage marketing strategy
  • Manage IP for maximum competitive advantage.
  • Manage market development in the Americas.
  • Manage all development projects, including ERP implementation.
  • Lead and manage large RFP responses to ensure corporate objectives for profitability, sustainability, and operational delivery objectives are meet.
  • Organize multiple educational programs, advisory boards, and continuing education seminars for healthcare providers.
  • Show more

Account development manager example responsibilities.

  • Manage sales opportunities, client information, and internal departmental processes within CRM database.
  • Manage training budget to maximize ROI within assign territory.
  • Manage accounts while providing excellent customer service, help build financial relationships, redirecting calls in upselling credit per customer needs
  • Utilize company's internal CRM system to effectively plan and execute daily and weekly call schedule.
  • Conduct regular account appraisals to accelerate customer adoption by working closely with the customer to educate and assess cloud technology needs.
  • Assist in development of new contracts and negotiation of expiring contracts including RFP's and RFQ's.
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Market development manager vs account development manager skills

Common market development manager skills
  • Digital Marketing, 10%
  • Market Development, 9%
  • Competitor Analysis, 6%
  • Integrated Marketing, 5%
  • Business Development, 4%
  • Customer Service, 4%
Common account development manager skills
  • Customer Relationships, 12%
  • Customer Accounts, 10%
  • CRM, 9%
  • Product Knowledge, 6%
  • Account Management, 5%
  • Salesforce, 5%

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