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The differences between market development managers and key account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a market development manager, becoming a key account manager takes usually requires 6-8 years. Additionally, a market development manager has an average salary of $111,159, which is higher than the $102,315 average annual salary of a key account manager.
The top three skills for a market development manager include digital marketing, market development and competitor analysis. The most important skills for a key account manager are account management, customer service, and patients.
| Market Development Manager | Key Account Manager | |
| Yearly salary | $111,159 | $102,315 |
| Hourly rate | $53.44 | $49.19 |
| Growth rate | 10% | 5% |
| Number of jobs | 173,901 | 160,992 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 78% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
A market development manager is in charge of overseeing marketing operations, ensuring efficiency and smooth workflow. Their responsibilities revolve around assessing existing projects and programs, identifying areas needing improvement, devising strategies to find new opportunities, and coordinating with different departments to ensure profitable growth and a strong client base. They are also in charge of creating training programs for new employees, managing the budget, and supervising marketing initiatives. Furthermore, as a manager, it is essential to lead and encourage teams to reach goals and optimal performance, all while implementing the company's policies and regulations.
A key account manager is primarily in charge of handling key clients that produce the most profit for a company or business, ensuring that they remain with them. They are mainly responsible for understanding their clients' needs and long-term goals, ensuring that the key clients get to receive all the necessary services and products in time, and promptly address and resolve any issues and concerns. Furthermore, a key account manager may prepare reports and proposals to team members, all while adhering to the company's policies and standards.
Market development managers and key account managers have different pay scales, as shown below.
| Market Development Manager | Key Account Manager | |
| Average salary | $111,159 | $102,315 |
| Salary range | Between $74,000 And $165,000 | Between $75,000 And $138,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Maryland | Maine |
| Best paying company | Apple | Quidel |
| Best paying industry | Technology | Pharmaceutical |
There are a few differences between a market development manager and a key account manager in terms of educational background:
| Market Development Manager | Key Account Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between market development managers' and key account managers' demographics:
| Market Development Manager | Key Account Manager | |
| Average age | 39 | 46 |
| Gender ratio | Male, 70.0% Female, 30.0% | Male, 68.1% Female, 31.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |