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Market development manager skills for your resume and career

Updated January 8, 2025
5 min read
Quoted experts
James Wilkerson Ph.D.,
James Wilkerson Ph.D.
Market development manager example skills
Below we've compiled a list of the most critical market development manager skills. We ranked the top skills for market development managers based on the percentage of resumes they appeared on. For example, 10.2% of market development manager resumes contained digital marketing as a skill. Continue reading to find out what skills a market development manager needs to be successful in the workplace.

15 market development manager skills for your resume and career

1. Digital Marketing

Here's how market development managers use digital marketing:
  • Developed all marketing collateral, newsletters, and outbound digital marketing.
  • Print design, digital marketing, forum development.

2. Market Development

Market development is a growth tactic that recognizes and expands new market divisions for current products. This strategy is generally steered towards non-buying customers in the current target market along as it aims to build new customers. These new customers can belong to new geographic, demographic, institutional, or psychographic segments.

Here's how market development managers use market development:
  • Market Development Manager Chartered with researching and developing new market opportunities and for targeted sales development at coal-fired electrical power plants.
  • Created innovative education-focused market development programs to accelerate ICD acceptance and adoption including the International Scholarship Program with Cleveland Clinic.

3. Competitor Analysis

Here's how market development managers use competitor analysis:
  • Implemented pricing excellence initiative based on competitor analysis, increasing portfolio margins by 5%.
  • Assessed competitor analysis including growth decomposition and strategies.

4. Integrated Marketing

Here's how market development managers use integrated marketing:
  • Integrated marketing into the product development process.
  • Coordinated an integrated marketing effort that included retailer training, assisted sales, merchandising, special events and sales promotions.

5. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how market development managers use business development:
  • Managed global business development, applications engineering and product management team responsible for fast-growing mobile electronics impact protection business.
  • Promoted to a Marketing role accountable for new business development and P/L responsibility for our Customer Equipment business.

6. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how market development managers use customer service:
  • Created / presented customer training programs and provided flexible packaging application training to customer service, lab and machine operator personnel.
  • Provide exceptional customer service in high-pressure environment, investigating and resolving a diversity of issues in a timely cost-effective manner.

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7. Project Management

Here's how market development managers use project management:
  • Provide project management for due diligence and feasibility study efforts pertaining to strategic initiatives.
  • Developed project management system using SalesForce - implemented for entire commercial channel.

8. Customer Relationships

Customer relationships are the interactions and efforts made by a company to improve its customer service. Customer relationships cover not just all of the essential roles performed by customer support, but also the initiatives made before and after the interaction with a customer.

Here's how market development managers use customer relationships:
  • Developed customer relationships, insure assets met minimum performance requirements and supported contract renewal negotiations.
  • Developed and serviced customer relationships by performing quarterly business reviews to determine new product opportunities.

9. Channel Marketing

Here's how market development managers use channel marketing:
  • Enhanced sales 20% through new channel marketing & partner loyalty programs.
  • Consulted with sales, channel marketing, finance, and operations.

10. Patients

Here's how market development managers use patients:
  • Developed and implemented multiple physician office-based screening programs identifying patients for device therapy.
  • Developed new branding platform, including creative and messaging for patients and physicians, product brand franchise name/design.

11. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how market development managers use market research:
  • Conducted market research, identified business drivers, and defined communication requirements of target market comprised of small and medium-sized businesses.
  • Created, originated, developed and implemented marketing strategies for new market expansions utilizing fundamental analysis and market research.

12. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how market development managers use account management:
  • Facilitate profit growth by developing optimal business solutions and strategies in account management.
  • Cross carrier account management/Product Support.

13. Business Results

Here's how market development managers use business results:
  • Review business results with customers using Coca-Cola sales tracking software, effectively eliminating wholesaler activity in Coca-Cola specified accounts.
  • Developed a comprehensive monthly reporting package for Senior Management, encompassing key elements of business results.

14. Sales Strategies

Here's how market development managers use sales strategies:
  • Identified, researched and developed new markets for potential magazine/product launches including distribution and sales strategies.
  • Developed and executed sales strategies.

15. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how market development managers use product knowledge:
  • Provided product knowledge training to global team of sales representatives and performed product demonstrations and presentations both domestically and internationally.
  • Share product knowledge with customers while making professional recommendations.
top-skills

What skills help Market Development Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on market development manager resumes?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Skills, experience, knowledge, and abilities that matter especially strongly include target market analysis (including market research skills and knowledge), product/service positioning within competitive field, project work or coordination with sales staff, major client relationship management, and enough general business and industry knowledge to be able to relate business development to operational/production realities.

What soft skills should all market development managers possess?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Verbal skills (both speaking and writing), negotiation skills, unfailing honesty, ability to empathize with clients' wants, and teamwork skills suitable for working collaboratively with sales and operations staff.

What hard/technical skills are most important for market development managers?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Spreadsheet (Excel) skills (including graph production from data), basic statistical knowledge, and online information search skills.
Do you want to know more?
Read more about what experts have to say about market development manager

List of market development manager skills to add to your resume

Market development manager skills

The most important skills for a market development manager resume and required skills for a market development manager to have include:

  • Digital Marketing
  • Market Development
  • Competitor Analysis
  • Integrated Marketing
  • Business Development
  • Customer Service
  • Project Management
  • Customer Relationships
  • Channel Marketing
  • Patients
  • Market Research
  • Account Management
  • Business Results
  • Sales Strategies
  • Product Knowledge
  • Product Development
  • On-Premise
  • CRM
  • Performance Measurement
  • Marketing Campaigns
  • Gross Profit
  • Revenue Growth
  • Sales Process
  • Distributors
  • Search Engine Marketing
  • MDM
  • Value Proposition
  • Trade Shows
  • POS
  • Market Trends
  • Lead Generation
  • Product Line
  • Sales Training
  • Customer Inquiries
  • Strong Analytical
  • Promotional Programs
  • Marketing Collateral
  • Customer Satisfaction
  • Account Volume
  • Product Sales
  • R
  • ROI
  • Customer Support Tickets
  • Account Development
  • Sales Growth
  • Business Relationships
  • Market Analysis

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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