What does a market development manager do?
A market development manager is in charge of overseeing marketing operations, ensuring efficiency and smooth workflow. Their responsibilities revolve around assessing existing projects and programs, identifying areas needing improvement, devising strategies to find new opportunities, and coordinating with different departments to ensure profitable growth and a strong client base. They are also in charge of creating training programs for new employees, managing the budget, and supervising marketing initiatives. Furthermore, as a manager, it is essential to lead and encourage teams to reach goals and optimal performance, all while implementing the company's policies and regulations.
Market development manager responsibilities
Here are examples of responsibilities from real market development manager resumes:
- Organize leads, utilize CRM & sales tools to best manage marketing strategy
- Manage IP for maximum competitive advantage.
- Manage market development in the Americas.
- Manage all development projects, including ERP implementation.
- Lead and manage large RFP responses to ensure corporate objectives for profitability, sustainability, and operational delivery objectives are meet.
- Organize multiple educational programs, advisory boards, and continuing education seminars for healthcare providers.
- Develop and implement an enhance CRM and drive implementation across the sales division.
- Team call on all healthcare referral sources to drive admission and census growth.
- Work directly with DoD users to define requirements and identify candidatetechnologies.
- Initiate category management / line item optimization discussions with distributors to verify profitable product mix.
- Elevate merchandising, operational, customer service, associate retention and KPI metrics through focuse and effective leadership development.
- Function as an execution leader base on active lifestyle beverages and on-premise leaders ensuring proper execution of activities and communications.
- Maximize equipment productivity by ensuring proper placement and usage by developing working relationship with suppliers, distributors and their sales force.
- Assist in obtaining ISO, OIML and other governmental approvals.
- Create ROI metric tracking system to evaluate testing strategies and tactics as well as sales force performance.
Market development manager skills and personality traits
We calculated that 10% of Market Development Managers are proficient in Digital Marketing, Market Development, and Competitor Analysis. They’re also known for soft skills such as Creativity, Interpersonal skills, and Organizational skills.
We break down the percentage of Market Development Managers that have these skills listed on their resume here:
- Digital Marketing, 10%
Developed all marketing collateral, newsletters, and outbound digital marketing.
- Market Development, 9%
Market Development Manager Chartered with researching and developing new market opportunities and for targeted sales development at coal-fired electrical power plants.
- Competitor Analysis, 6%
Implemented pricing excellence initiative based on competitor analysis, increasing portfolio margins by 5%.
- Integrated Marketing, 5%
Integrated marketing into the product development process.
- Business Development, 4%
Managed global business development, applications engineering and product management team responsible for fast-growing mobile electronics impact protection business.
- Customer Service, 4%
Created / presented customer training programs and provided flexible packaging application training to customer service, lab and machine operator personnel.
Common skills that a market development manager uses to do their job include "digital marketing," "market development," and "competitor analysis." You can find details on the most important market development manager responsibilities below.
Creativity. To carry out their duties, the most important skill for a market development manager to have is creativity. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Market development managers often use creativity in their day-to-day job, as shown by this real resume: "market development manager managed all print production purchasing, creative content and sales tracking. "
Interpersonal skills. Another soft skill that's essential for fulfilling market development manager duties is interpersonal skills. The role rewards competence in this skill because "managers must deal with a range of people in different roles, both inside and outside the organization." According to a market development manager resume, here's how market development managers can utilize interpersonal skills in their job responsibilities: "performed work with excellent interpersonal communication skills and the ability to deal professionally with employees and clients at all levels. "
Organizational skills. market development managers are also known for organizational skills, which are critical to their duties. You can see how this skill relates to market development manager responsibilities, because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." A market development manager resume example shows how organizational skills is used in the workplace: "devised market unit strategies around pricing, organizational capabilities, and revenue growth. "
Analytical skills. market development manager responsibilities often require "analytical skills." The duties that rely on this skill are shown by the fact that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." This resume example shows what market development managers do with analytical skills on a typical day: "market development manager - west coast responsible for all ip data government sales on the west coast (us). "
Communication skills. Another crucial skill for a market development manager to carry out their responsibilities is "communication skills." A big part of what market development managers relies on this skill, since "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." How this skill relates to market development manager duties can be seen in an example from a market development manager resume snippet: "managed and developed all market development strategy, public relations and marketing communications efforts, including social media and content marketing. "
The three companies that hire the most market development managers are:
- Bank of America139 market development managers jobs
- Thermo Fisher Scientific70 market development managers jobs
- Xylem66 market development managers jobs
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Compare different market development managers
Market development manager vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
There are some key differences in the responsibilities of each position. For example, market development manager responsibilities require skills like "market development," "competitor analysis," "customer service," and "customer relationships." Meanwhile a typical manager, field marketing has skills in areas such as "salesforce," "demand generation," "grass," and "email marketing." This difference in skills reveals the differences in what each career does.
Managers, field marketing really shine in the technology industry with an average salary of $100,565. Comparatively, market development managers tend to make the most money in the technology industry with an average salary of $115,767.managers, field marketing tend to reach similar levels of education than market development managers. In fact, managers, field marketing are 5.0% less likely to graduate with a Master's Degree and 0.6% less likely to have a Doctoral Degree.Market development manager vs. Division sales manager
A Division Sales Manager is responsible for leading sales teams in the assigned division, monitoring the sales performance, and strategizing techniques to increase the team's productivity and efficiency. They conduct data analysis with the market trends to identify business opportunities to generate more revenue resources for the business and increase profits. They also create sales projections and build an efficient marketing and promotional campaigns with the marketing team's help. A Division Sales Manager must have excellent communication and leadership skills, especially in handling the team's concerns and resolving issues immediately as they arise.
Each career also uses different skills, according to real market development manager resumes. While market development manager responsibilities can utilize skills like "digital marketing," "market development," "competitor analysis," and "marketing mix," division sales managers use skills like "home health," "performance management," "sales management," and "strong work ethic."
On average, division sales managers earn a lower salary than market development managers. Some industries support higher salaries in each profession. Interestingly enough, division sales managers earn the most pay in the pharmaceutical industry with an average salary of $98,967. Whereas market development managers have higher pay in the technology industry, with an average salary of $115,767.Average education levels between the two professions vary. Division sales managers tend to reach lower levels of education than market development managers. In fact, they're 5.5% less likely to graduate with a Master's Degree and 0.6% less likely to earn a Doctoral Degree.Market development manager vs. Director new business development
A director of new business development is in charge of spearheading new programs and procedures, ensuring efficiency and smooth workflow. It is their duty to set goals and objectives in adherence to the company's vision and mission, establishing guidelines, allocating budgets, and overseeing the progress of all efforts. Furthermore, as a director of new business development, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from market development manager resumes include skills like "digital marketing," "market development," "competitor analysis," and "marketing mix," whereas a director new business development is more likely to list skills in "business strategies," "treasury," "corporate clients," and "business plan. "
Directors new business development earn the best pay in the energy industry, where they command an average salary of $126,576. Market development managers earn the highest pay from the technology industry, with an average salary of $115,767.When it comes to education, directors new business development tend to earn similar degree levels compared to market development managers. In fact, they're 0.6% more likely to earn a Master's Degree, and 0.7% more likely to graduate with a Doctoral Degree.Market development manager vs. Brand manager
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Even though a few skill sets overlap between market development managers and brand managers, there are some differences that are important to note. For one, a market development manager might have more use for skills like "market development," "customer relationships," "patients," and "account management." Meanwhile, some responsibilities of brand managers require skills like "brand management," "brand marketing," "powerpoint," and "consumer insights. "
The manufacturing industry tends to pay the highest salaries for brand managers, with average annual pay of $99,130. Comparatively, the highest market development manager annual salary comes from the technology industry.The average resume of brand managers showed that they earn similar levels of education compared to market development managers. So much so that theyacirc;euro;trade;re 2.2% more likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 0.6%.Types of market development manager
Updated January 8, 2025
