How to hire a market development representative

How to hire a market development representative, step by step

Here's a step-by-step market development representative hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a market development representative job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new market development representative
• Step 8: Go through the hiring process checklist

What does a market development representative do?

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1. Identify your hiring needs

   Before you post your market development representative job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a market development representative for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect market development representative also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list shows salaries for various types of market development representatives.

   Type of Market Development Representative	Description	Hourly rate
   Market Development Representative		$20-39
   New Business Development	New business development focuses on new business opportunities and new product innovation, including product design, business model design, and marketing. This includes a wide scope of responsibilities that includes marketing planning, strategic partnerships, and increased profitability... Show more	$27-58
   Business Sales Representative	A business sales representative's role is to develop strategies in identifying leads and opportunities to secure sales. Their responsibilities revolve around reaching out to clients to offer products and services, discussing the pricing and specifications of products, processing payments, and gathering necessary client information... Show more	$14-51

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Sales Process
   • Product Knowledge
   • Salesforce
   • Sales Training
   • Lead Generation
   • CRM
   • Business Development
   • MDR
   • Outbound Calls
   • Saas
   • Phone Calls
   • Telemarketing
   • Corporate Events
   • Linkedin

   Check all skills

   Responsibilities:

   • Manage payroll functions including check preparations, payroll reconciliation, and wire transfers.
   • Manage and record all activity by outwardly communicating via phone and email and notating in SalesForce.com
   • Review cost/benefit analysis of potential promotional programs to justify the ROI and manage budgets set aside to support promotional activities.
   • Assist all ADP users with payroll issues and software trouble shooting and installation.
   • Create business relationships and increase incremental revenue to small and medium size ADP clients through face-to-face sales activities.
   • Craft scripts for telemarketing presentation of value proposition.

   More market development representative duties

3. Make a budget

   Including a salary range in your market development representative job description is a great way to entice the best and brightest candidates. A market development representative salary can vary based on several factors:

   • Location. For example, market development representatives' average salary in mississippi is 33% less than in connecticut.
   • Seniority. Entry-level market development representatives earn 48% less than senior-level market development representatives.
   • Certifications. A market development representative with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a market development representative's salary.

   Average market development representative salary

   $59,685yearly

   $28.69 hourly rate

   ---

   Entry-level market development representative salary

   $43,000 yearly salary

   Updated December 20, 2025

   Average market development representative salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$74,989	$36
   2	Massachusetts	$70,373	$34
   3	Maryland	$70,287	$34
   4	Tennessee	$65,644	$32
   5	Nebraska	$64,530	$31
   6	District of Columbia	$63,975	$31
   7	New York	$63,245	$30
   8	Washington	$62,477	$30
   9	Alaska	$60,520	$29
   10	Illinois	$59,731	$29
   11	South Dakota	$59,020	$28
   12	Arizona	$58,478	$28
   13	Pennsylvania	$58,322	$28
   14	Rhode Island	$57,410	$28
   15	Montana	$57,302	$28
   16	North Dakota	$56,658	$27
   17	Georgia	$54,068	$26
   18	Wisconsin	$54,017	$26
   19	Oklahoma	$52,701	$25
   20	Kansas	$52,679	$25

   Average market development representative salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Cisco	$93,382	$44.90	49
   2	Intuitive Surgical	$92,925	$44.68	18
   3	ResMed	$92,762	$44.60	2
   4	Premier Realty	$85,341	$41.03
   5	Eastman	$77,251	$37.14	3
   6	Atlassian	$74,071	$35.61	11
   7	Vista Equity Partners	$73,952	$35.55	10
   8	DocuSign	$71,527	$34.39	2
   9	TripActions	$69,909	$33.61
   10	Oracle	$66,885	$32.16	3,507
   11	Aetna	$62,262	$29.93
   12	Starbucks	$62,074	$29.84	2
   13	Comcast	$61,815	$29.72	128
   14	MDI	$59,803	$28.75
   15	Sysco	$59,564	$28.64	435
   16	Pushpay	$59,551	$28.63	3
   17	Cambria	$59,414	$28.56	3
   18	CVRx	$59,393	$28.55
   19	Interapt	$59,392	$28.55
   20	Braze	$59,340	$28.53	2

4. Writing a market development representative job description

   A market development representative job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a market development representative job description:

   Market development representative job description example

   Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.
   The Role
   
   This Market Development Role (MDR) is an excellent opportunity for hardworking, coachable individuals without previous experience. We provide all training and we will expose you to future opportunities throughout our organization for career advancement. MDRs are responsible for identifying and creating new qualified opportunities for their Inside Sales and Account Executive partners. This role executes the inbound campaigns generated by our Demand Generation machine. Due to the interest in Outreach, and our explosive growth as a company, the MDR has a high-volume, high activity role. As an MDR, you will become an expert in using Outreach in your day-to-day activities.
   
   Location
   
   This role will be located in Seattle, following a hybrid work model. The team will be in the office 3 days a week.
   Your Daily Adventures Will IncludeAs mentioned before, you will be using Outreach! Our platform was designed to make you successful and the interest in Outreach by prospects is driving the leads you will be working to convert to sales opportunities.Achieving and exceeding weekly/monthly metrics. Your primary accountability is to convert Marketing Qualified Leads to Sales Accepted Leads (SAL). A SAL is a pre-qualified lead with a desire to buy that attends an initial meeting with one of our sales representatives. You have a high degree of control of your own success.Place outbound calls and send emails to prospects that have indicated an interest in Outreach.Researching prospects and companies to personalize messages for top tier inbound leads.This is an individual contributor role that reports to a Sales Lead/Manager who values coaching & professional development. You will have the autonomy to drive your own success.Generating qualified pipeline for the company Providing clear and actionable feedback to Sales Development, Marketing, and Demand Generation management based on your frontline experience.Participate in team huddles to celebrate wins, share best practices and brainstorm solutions to challenges Field leads (MQLs) in through a variety of channels including email, outbound phone calls (40+ dials per day), social and chat Re-engaging leads that did not convert to sales/new customers Collaborate with a team to ensure coverage of team goals and support each other in success Earn a competitive base salary + bonuses for monthly quota achievement
   Our Vision of YouNo experience necessary! We will provide you with detailed training and ongoing coaching. Bring your hardworking attitude, willingness to learn, and ability to apply what you have learned.Embody our core values: We are hungry craftspeople. We have grit. We are honest. We take ownership. We have each other's back no matter what. We are one with our customers. We find strength in diversity and inclusion Have the ability to think on your feet Demonstrate the ability to perform in a fast-paced, highly interactive environment Be resilient in the face of objections (for example, price) You are highly organized and able to quickly adapt to changes You're confident in the use of technology and software programs. Besides Outreach, we also work with services like Salesforce, LinkedIn, Zoominfo, Drift, and others Have the ability to capture insights and articulate those succinctly to management Enjoy working with a wide range of individuals across the organization. You are located in Seattle or plan to relocate
   #LI-EW1
   
   Why You'll Love It Here
   
   • Generous medical, dental, and vision coverage for full-time employees and their dependents
   • Flexible time off
   • 401k to help you save for the future
   • Company-organized and personal paid volunteer days to support the community that supports us
   • Fun company and team outings (or virtual events these days!) because we play just as hard as we work
   • Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans
   • A parental leave program that includes not just extended time off but options for a paid night nurse, food delivery, gradual return to work, and the Gottman Institute's Bringing Home Baby course for new parents
   • Employee referral bonuses to encourage the addition of great new people to the team
   • Plus, unlimited snacks and beverages in our kitchen
   • We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status

   Copy this example

   

5. Post your job

   To find market development representatives for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any market development representatives they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level market development representatives with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your market development representative job on Zippia to find and recruit market development representative candidates who meet your exact specifications.
   • Use field-specific websites such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit market development representatives, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new market development representative

   Once you've decided on a perfect market development representative candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new market development representative first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a market development representative?