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Market development representative skills for your resume and career

Updated January 8, 2025
5 min read
Quoted experts
Jonathan Byers,
Kaustav Misra Ph.D.
Below we've compiled a list of the most critical market development representative skills. We ranked the top skills for market development representatives based on the percentage of resumes they appeared on. For example, 11.6% of market development representative resumes contained sales process as a skill. Continue reading to find out what skills a market development representative needs to be successful in the workplace.

15 market development representative skills for your resume and career

1. Sales Process

Here's how market development representatives use sales process:
  • Assisted in structuring the company internally in regard to sales process, forms and approval pipeline.
  • Utilized other departments such as Marketing or Client Services to help streamline the sales process.

2. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how market development representatives use product knowledge:
  • Maintained proficiency in sales and product knowledge.
  • Developed profitable relationships with current and prospective customers, and provided exceptional customer support through attentiveness and extensive product knowledge.

3. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how market development representatives use salesforce:
  • Maintained accurate and detailed account information and notes via Salesforce.
  • Trained new Market Development Representatives on Salesforce and cold-calling techniques.

4. Sales Training

Here's how market development representatives use sales training:
  • Schedule and conduct product and sales training in both formal and informal settings.
  • Attend applicable product and market training as well as sales training.

5. Lead Generation

Here's how market development representatives use lead generation:
  • Fueled sales pipeline through lead generation and sales forecasting for a participant management software company.
  • Developed and qualified leads within sales territory to drive additional sales opportunities through cold calling and lead generation campaigns.

6. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how market development representatives use crm:
  • Qualified business opportunities for CRM software projects with Fortune 1000 accounts by initiating outbound calls and identifying scope of projects and initiatives
  • Introduced internal reporting and CRM controls for successful prospect management throughout the organization.

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7. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how market development representatives use business development:
  • Worked closely with Vice President of Business Development in development of strategic planning for the New Jersey ethnic market.
  • Improved RFQ process, new client acquisition, and new business development, shortening the sales cycle.

8. MDR

Here's how market development representatives use mdr:
  • Set up new hire training and standards for the MDR program.
  • Installed 300% of goal first quarter as MDR.

9. Outbound Calls

An outbound call is made by the call center representative to the customers on behalf of the company. Such calls help increase sales and generate revenue for the organization.

Here's how market development representatives use outbound calls:
  • Make outbound calls to over 500 accounts in order to set up appointments to change their telecom provider to Worx1.
  • Nurtured relationships with prospective clients by making outbound calls and assisting in product demonstrations

10. Saas

Here's how market development representatives use saas:
  • Received invaluable experience in web-touch selling and the SaaS (software as a service) model.
  • Delivered SaaS business application, up-sold 3 others.

11. Phone Calls

Phone calls are a wireless or wired connection made over a telephone or a mobile phone between two people. Two parties are involved in a phone call, the caller and the receiver. A caller dials the number of the one he wants to call, and the recipient hears a bell or a tune to which he picks up the call. The call establishes a connection between them through which they can communicate. The voice is converted into signals and is transmitted through wired or wireless technology.

Here's how market development representatives use phone calls:
  • Conduct high-level phone calls to senior level executives through project managers to determine their needs and fit within our product lineup.
  • Generated a high level of leads and referrals by exceeding expectations in phone calls and cold calls to businesses.

12. Telemarketing

Here's how market development representatives use telemarketing:
  • Applied extensive call center experience to establish newly created telemarketing department.
  • Crafted scripts for telemarketing presentation of value proposition.

13. Corporate Events

A corporate event is a social or hospitality activity organized or funded by a business entity. The focus audience for corporate events can include but not be limited to employees, board members, stakeholders, customers/clients, and potential clients. The motivation for businesses to organize events may be to reward, motivate, celebrate, educate, manage organizational change, mark milestones, or encourage collaboration.

Here's how market development representatives use corporate events:
  • Set up, host and break down events, which include street fairs, community and corporate events.

14. Linkedin

Here's how market development representatives use linkedin:
  • Enhanced company social media platforms by updating all product information across Facebook and LinkedIn.
  • Create networking relationships through LinkedIn and initiate conversations with prospects.

15. Cold Calls

Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

Here's how market development representatives use cold calls:
  • Marketed new products and services to account decision makers through scheduled presentations, cold calls and Service Sales Route Rides.
  • Cultivate and Develop new business in my territory through cold calling and targeted market approaches.
top-skills

What skills help Market Development Representatives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on market development representative resumes?

Jonathan ByersJonathan Byers LinkedIn profile

Assistant Director, Virginia Polytechnic Institute and State University


- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What market development representative skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.Kaustav Misra Ph.D. LinkedIn profile

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young market development representatives need?

Dr. Vallari ChandnaDr. Vallari Chandna LinkedIn profile

Chair and Associate Professor, University of Wisconsin - Green Bay

Critically, for all graduates, expertise or interests, in sustainability will be important. The reason behind this is the shift in looking at sustainability holistically and not just as something one-person does. This would also give an edge to those with degrees, specifically in sustainability. Graduates with degrees related to sustainability will often be asked to oversee or manage these across-the-board sustainability endeavors. Also, soft skills are highly desired. The ability to be better at time management, work in teams, and have a strong work ethic, will be more desirable. These are all interconnected with remote work as well. Employees who "thrived" in the pandemic were those able to manage their work-life balance, work remotely in teams, all the while performing well. The skills are thus "transferable" to both modalities of work in this way.

List of market development representative skills to add to your resume

Market development representative skills

The most important skills for a market development representative resume and required skills for a market development representative to have include:

  • Sales Process
  • Product Knowledge
  • Salesforce
  • Sales Training
  • Lead Generation
  • CRM
  • Business Development
  • MDR
  • Outbound Calls
  • Saas
  • Phone Calls
  • Telemarketing
  • Corporate Events
  • Linkedin
  • Cold Calls
  • Account Executives
  • Trade Shows
  • Value Proposition
  • Product Offerings
  • Customer Support
  • Account Management
  • Target Accounts
  • Sales Pipeline
  • Email Marketing
  • Marketing Campaigns
  • Emerging Technologies
  • Inbound Calls
  • Market Research
  • Business Relationships
  • ERP
  • Lead Qualification
  • Email Campaigns
  • Retail Store
  • Sales Cycle
  • Pardot
  • Enterprise Sales
  • Store Associates
  • Revenue Growth
  • BDS
  • Sales Volume
  • Sales Presentations
  • Sales Associates
  • Customer Relations
  • Achiever

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.