What does a market development representative do?

An account executive is responsible for supporting existing clients, closing client deals, and developing sales strategies to increase the company's sales and satisfaction. An account executive must be competitive enough to keep up with the constant changes in the sales industry, including the high demands of digital marketing, a different approach to product advertising, effective negotiation, and presentation skills. An account executive also requires excellent communication skills for the successful acquisition of client accounts and immediately resolve possible complaints as they arise.

These skill sets are where the common ground ends though. The responsibilities of a market development representative are more likely to require skills like "sales training," "mdr," "phone calls," and "telemarketing." On the other hand, a job as an account executive requires skills like "customer service," "healthcare," "work ethic," and "customer relationships." As you can see, what employees do in each career varies considerably.

A national account executive is responsible for identifying sales opportunities and assisting the company in achieving its sales goals. Your duties and responsibilities will include identifying new market trends and conducting research to win new accounts, enforcing the company's sales strategies and plans, and developing new revenue from existing clients by offering additional services and selling new sites. Additionally, you will be responsible for maintaining good relationships with business decision-makers at major companies, investigating promotions, sales strategies, and competitor products, and setting performance goals.

In addition to the difference in salary, there are some other key differences worth noting. For example, market development representative responsibilities are more likely to require skills like "lead generation," "mdr," "outbound calls," and "phone calls." Meanwhile, a national account executive has duties that require skills in areas such as "customer service," "healthcare," "powerpoint," and "national accounts." These differences highlight just how different the day-to-day in each role looks.

New business development focuses on new business opportunities and new product innovation, including product design, business model design, and marketing. This includes a wide scope of responsibilities that includes marketing planning, strategic partnerships, and increased profitability. It is the responsibility of new business development agents to be aware of new market opportunities, possibilities for expansion, competitor product developments, and the company's current sources of revenue. This job can be summarized as the source of ideas, initiatives, and activities aimed in the direction of making a business better.

The required skills of the two careers differ considerably. For example, market development representatives are more likely to have skills like "sales training," "lead generation," "mdr," and "phone calls." But a new business development is more likely to have skills like "senior level management," "sales strategies," "java," and "sales quota."

A business sales representative's role is to develop strategies in identifying leads and opportunities to secure sales. Their responsibilities revolve around reaching out to clients to offer products and services, discussing the pricing and specifications of products, processing payments, and gathering necessary client information. They may also arrange appointments with clients to negotiate and sign contracts. Furthermore, as a business sales representative, it is essential to produce progress reports and presentations, handle issues and complaints, maintain records of all transactions, and regularly update databases.