Companies employ marketing development specialists to help them grow a particular business segment. Their primary roles include advertising the company's goods and services, designing marketing activities, and working with other departments to meet marketing objectives.
A market development specialist secures grants and sponsorships for a variety of organizations. Therefore, you will support the company's programs by actively finding allies, either by assisting department leaders in designing fundraising strategies, sustaining donor partnerships, or securing new ones. To achieve revenue and premium targets, you will also run training programs and provide sales materials.
Most businesses look for an applicant with a bachelor's degree in marketing, business, communication, or a similar field when recruiting for a marketing development specialist position. Experience in marketing and knowledge of the industry are both big pluses. To convert cold leads into loyal customers, you'll need good communication skills as well as the ability to persuade and persist. The average annual salary for a business specialist is $61,370.