Companies employ marketing development specialists to help them grow a particular business segment. Their primary roles include advertising the company's goods and services, designing marketing activities, and working with other departments to meet marketing objectives.

A market development specialist secures grants and sponsorships for a variety of organizations. Therefore, you will support the company's programs by actively finding allies, either by assisting department leaders in designing fundraising strategies, sustaining donor partnerships, or securing new ones. To achieve revenue and premium targets, you will also run training programs and provide sales materials.

Most businesses look for an applicant with a bachelor's degree in marketing, business, communication, or a similar field when recruiting for a marketing development specialist position. Experience in marketing and knowledge of the industry are both big pluses. To convert cold leads into loyal customers, you'll need good communication skills as well as the ability to persuade and persist. The average annual salary for a business specialist is $61,370.

What Does a Market Development Specialist Do

There are certain skills that many market development specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.

Learn more about what a Market Development Specialist does

How To Become a Market Development Specialist

If you're interested in becoming a market development specialist, one of the first things to consider is how much education you need. We've determined that 78.3% of market development specialists have a bachelor's degree. In terms of higher education levels, we found that 13.0% of market development specialists have master's degrees. Even though most market development specialists have a college degree, it's impossible to become one with only a high school degree or GED.

Learn More About How To Become a Market Development Specialist
Top Market Development Specialist Jobs Near You

Market Development Specialist Career Paths

Average Salary for a Market Development Specialist

Market Development Specialists in America make an average salary of $58,991 per year or $28 per hour. The top 10 percent makes over $87,000 per year, while the bottom 10 percent under $39,000 per year.
Average Market Development Specialist Salary
$58,991 Yearly
$28.36 hourly
$39,000
10 %
$58,000
Median
$87,000
90 %

What Am I Worth?

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How To Become a Market Development Specialist
How To Become a Market Development Specialist Career Overview

States With The Most Market Development Specialist Jobs

Mouse over a state to see the number of active market development specialist jobs in each state. The darker areas on the map show where market development specialists earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Market Development Specialist Jobs By State

RankStateNumber of JobsAverage Salary
1Texas4,346$52,035
2Florida3,033$47,499
3California2,954$65,440
4Pennsylvania2,475$62,619
5Georgia1,995$45,173
6Ohio1,720$58,468
7New York1,655$69,979
8Minnesota1,499$59,345
9Michigan1,465$51,490
10Arizona1,261$55,067
11Illinois1,220$55,208
12Massachusetts1,106$56,812
13Indiana1,057$47,395
14North Carolina1,021$65,340
15Tennessee984$49,844
16Wisconsin976$55,410
17Missouri942$41,433
18New Jersey844$68,728
19Virginia820$62,663
20Alabama660$44,072
21South Carolina659$47,349
22Maryland641$70,673
23Washington636$73,834
24Kentucky588$45,401
25Iowa570$49,583
26Kansas562$41,345
27Arkansas550$57,579
28Colorado508$55,582
29Oregon480$58,060
30Nebraska473$43,845
31Louisiana471$44,285
32Oklahoma463$48,194
33New Mexico426$50,768
34Nevada407$60,703
35Utah375$51,587
36Connecticut318$52,398
37Montana303$55,152
38Mississippi297$37,151
39West Virginia248$47,798
40South Dakota232$51,117
41North Dakota218$48,650
42Hawaii183$40,421
43Idaho182$60,228
44New Hampshire180$48,045
45Alaska166$62,888
46Rhode Island160$51,640
47Delaware152$77,209
48Maine116$40,847
49Vermont111$30,612
50Wyoming53$47,428

Market Development Specialist Education

Market Development Specialist Majors

29.5 %
13.1 %

Market Development Specialist Degrees

Bachelors

78.3 %

Masters

13.0 %

Associate

6.8 %

Top Colleges for Market Development Specialists

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

5. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

6. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. University of Nebraska - Lincoln

Lincoln, NE • Private

In-State Tuition
$9,242
Enrollment
20,592

9. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

10. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

Top Skills For a Market Development Specialist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 21.1% of market development specialists listed market development on their resume, but soft skills such as detail oriented and analytical skills are important as well.

Market Development Specialist Demographics

Market Development Specialist Gender Distribution

Male
Male
60%
Female
Female
40%

After extensive research and analysis, Zippia's data science team found that:

  • Among market development specialists, 40.4% of them are women, while 59.6% are men.

  • The most common race/ethnicity among market development specialists is White, which makes up 71.8% of all market development specialists.

  • The most common foreign language among market development specialists is Spanish at 37.5%.

Work Experience Programs For Market Development Specialists

Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!

Developer and Technology Program

Company: Accenture UK

Cost: Free

Duration: 5.75-8 hours

Global Private Bank Program

Company: JPMorgan Chase

Cost: Free

Duration: 4.5-6 hours

Software Development Program

Company: Standard Bank

Cost: Free

Duration: 4.5-5.5 hours

Markets - Sales & Trading Program

Company: Citi APAC

Cost: Free

Duration: 5-6 hours

Product Design Program

Company: Accenture North America

Cost: Free

Duration: 4 hours

Developer Program

Company: Accenture Nordics

Cost: Free

Duration: 2-3 hours

Markets (Sales & Trading) Program

Company: JPMorgan Chase

Cost: Free

Duration: 4-5 hours

Law and Professional Development Program

Company: Clyde & Co

Cost: Free

Duration: 4.5 hours

Coding: Development & Advanced Engineering Program

Company: Accenture North America

Cost: Free

Duration: 5-6 hours

Global Banking & Markets Program

Company: HSBC

Cost: Free

Duration: 5-6 hours

Online Courses For Market Development Specialist That You May Like

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Best States For a Market Development Specialist

Some places are better than others when it comes to starting a career as a market development specialist. The best states for people in this position are Delaware, Washington, Maryland, and New York. Market development specialists make the most in Delaware with an average salary of $77,209. Whereas in Washington and Maryland, they would average $73,834 and $70,673, respectively. While market development specialists would only make an average of $69,979 in New York, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Pennsylvania

Total Market Development Specialist Jobs:
2,475
Highest 10% Earn:
$99,000
Location Quotient:
1.41

2. Delaware

Total Market Development Specialist Jobs:
152
Highest 10% Earn:
$123,000
Location Quotient:
0.81

3. Minnesota

Total Market Development Specialist Jobs:
1,499
Highest 10% Earn:
$87,000
Location Quotient:
1.5
Full List Of Best States For Market Development Specialists

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Top Market Development Specialist Employers

Most Common Employers For Market Development Specialist

RankCompanyAverage SalaryHourly RateJob Openings
1Microsoft$121,967$58.643
2Bayer$105,796$50.863
3TIBCO Software$104,928$50.453
4Merck$101,133$48.622
5BASF$94,349$45.363
6Medtronic$91,857$44.1615
7Parker Hannifin$85,850$41.275
8Bank of America$85,079$40.904
9General Electric$84,208$40.486
10Edward Jones$80,580$38.743