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The differences between market development specialists and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market development specialist and a marketing specialist. Additionally, a market development specialist has an average salary of $58,991, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a market development specialist include market development, healthcare and heart failure. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Market Development Specialist | Marketing Specialist | |
| Yearly salary | $58,991 | $54,942 |
| Hourly rate | $28.36 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,421 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A market development specialist works on different marketing programs and projects to secure sales and premium goals. They develop and execute training strategies and programs, perform market research and analyses to find business opportunities, study the consumers and competitors, and create sales pitches ideal for field operations. They may also reach out directly to clients by calls, emails, or appointments, offer products and services, and establish positive relationships through efficient services. Additionally, a market development specialist oversees every marketing project's progress, producing reports for managers regularly.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Market development specialists and marketing specialists have different pay scales, as shown below.
| Market Development Specialist | Marketing Specialist | |
| Average salary | $58,991 | $54,942 |
| Salary range | Between $39,000 And $87,000 | Between $36,000 And $82,000 |
| Highest paying City | Wilmington, DE | Seattle, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | Amazon | |
| Best paying industry | Finance | Technology |
There are a few differences between a market development specialist and a marketing specialist in terms of educational background:
| Market Development Specialist | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market development specialists' and marketing specialists' demographics:
| Market Development Specialist | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 59.6% Female, 40.4% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |