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Market development specialist skills for your resume and career

Updated January 8, 2025

6 min read

Quoted experts

Dr. Richard Conde Ph.D.,

Mary Norman

Below we've compiled a list of the most critical market development specialist skills. We ranked the top skills for market development specialists based on the percentage of resumes they appeared on. For example, 21.1% of market development specialist resumes contained market development as a skill. Continue reading to find out what skills a market development specialist needs to be successful in the workplace.

15 market development specialist skills for your resume and career

1. Market Development

Market development is a growth tactic that recognizes and expands new market divisions for current products. This strategy is generally steered towards non-buying customers in the current target market along as it aims to build new customers. These new customers can belong to new geographic, demographic, institutional, or psychographic segments.

Here's how market development specialists use market development:

Directed application development and CAD/CAE engineers and market development managers developing the next generation plastic door panels.
Collaborate with physician key opinion leaders and sales team to ensure market development programs are exceeding expectations.

2. Healthcare

Healthcare is the maintenance or improvement of a person's health by the diagnosis and treatment of a person's injury, illness, or any other disease. Healthcare is a basic necessity of human life and is the responsibility of the country's government to ensure that each person gets healthcare. Providing healthcare is the job of certified health professionals that includes doctors, surgeons, nurses, and other physicians. Pharmaceutical companies, hospitals, dentistry, therapy, and health training all come under healthcare. Healthcare plays a vital role in the country's economy and its development.

Here's how market development specialists use healthcare:

Increased product prescriptions by developing 5 consumer-friendly presentations that were highly regarded by physicians and healthcare professionals to educate patients.
Designated territory specific to hospitals and healthcare facilities across the United States.

3. Heart Failure

Here's how market development specialists use heart failure:

Participated in strategic team that brainstormed new product development initiatives and evaluated competitive landscape and market impact for heart failure.
Collaborated on the refresh of the Leading Clinical Heart Failure Research reference guide.

4. Sales Growth

Here's how market development specialists use sales growth:

Achieved sales growth, improving profitability during difficult reorganizing of the distribution system.
Managed sales growth of the $11 million branch through channel, key accounts management, and rep mentoring.

5. Trade Shows

Here's how market development specialists use trade shows:

Traveled to several trade shows and events nationwide promoting AutoMercado.com.
Processed and developed qualified sales leads through daily telephone contact, research, trade shows and other marketing projects.

6. Customer Events

Here's how market development specialists use customer events:

Developed and executed high-profile customer events, e.g.

7. Market Strategy

Here's how market development specialists use market strategy:

Developed market strategy and initiated product re-introduction program.
Developed go to market strategy for the launch of Kodak s first Apple compatible scanner.

8. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how market development specialists use product management:

Hired in a junior product management capacity with the responsibility of supporting the Senior Product Manager in all product management activities.
Worked cross-functionally with customer, engineering and product management teams to define application of messaging protocols specific to customer needs !

9. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how market development specialists use product line:

Program included collateral re-branding, unification of messaging across multiple product lines, and initiation of a competitive campaign.
Complete product line management responsibility.

10. Channel Marketing

Here's how market development specialists use channel marketing:

Develop, manage and forecast Multifamily and Integrator channel marketing budget and expenses.
Managed all collateral materials for the Channel Marketing division.

11. Marketing Campaigns

Here's how market development specialists use marketing campaigns:

Worked with marketing teams to strategically create and execute targeted marketing campaigns, including local and national event preparation and execution.
Participate in the development/delivery of integrated marketing campaigns designed to grow revenue and develop our market.

12. Sales Support

Sales support refers to a variety of functions that help sales reps focus on selling and closing deals. Sales support performs a variety of tasks that result in faster sales cycles, lower costs, and higher revenue. Sales support tasks include interviewing and tracking sales leads, matching offers to sales packages, monitoring sales and sales team performance, collecting sales data, providing training and customer service, and managing customers.

Here's how market development specialists use sales support:

Provided technical training, data, corporate contacts, and sales support to MWV representatives in South America and Asia.
Provide leadership and direction for business development through generating lead database of interested buyers for sales management and dealership sales support.

13. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how market development specialists use business development:

Organize quarterly joint strategy meetings between fighter & weapons programs and International Business Development to ensure alignment and resource allocation.
Maintain client relationships while researching and building new business developments.

14. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how market development specialists use market research:

Collaborated with external/internal team on market research, gaining clarity around disparities in cardiac care based on gender and/or ethnicity.
Conducted extensive market research and ongoing assessment and analysis of market demographics and competitive landscape for continuous process improvement.

15. Lead Generation

Here's how market development specialists use lead generation:

Managed list of 500+ target prospect accounts, with an active role in high-touch telesales/lead generation and communications with C-level prospects.
Impact: Increased awareness, lead generation, and program participants via viral, direct, and traditional marketing programs.

What skills help Market Development Specialists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What market development specialist skills would you recommend for someone trying to advance their career?

Dr. Richard Conde Ph.D.

Assistant Professor, University of Houston - Downtown

Looking ahead to 3-5 years, I foresee an even greater emphasis on data literacy, artificial intelligence, and the ability to translate complex data sets into compelling narratives and actionable insights. A high-ranking executive recently indicated that marketing is a complex math problem. The amount of consumer, secondary, and public data will continue to grow exponentially, so marketing professionals adept at querying databases, visualizing information, and deriving meaningful patterns that can tell succinct, impactful stories will be in high demand. Practice the art of storytelling. Additionally, skills in emerging areas like voice marketing, augmented reality campaigns, and privacy-centered marketing strategies will start separating top candidates.

What hard/technical skills are most important for market development specialists?

Mary Norman

Lecturer of Marketing, University of North Georgia

-Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights

Do you want to know more?

List of market development specialist skills to add to your resume

The most important skills for a market development specialist resume and required skills for a market development specialist to have include:

Market Development
Healthcare
Heart Failure
Sales Growth
Trade Shows
Customer Events
Market Strategy
Product Management
Product Line
Channel Marketing
Marketing Campaigns
Sales Support
Business Development
Market Research
Lead Generation

Revenue Growth
Sales Strategies
Training Sessions
Market Analysis
Competitive Products
Sales Associates
Market Trends
Profitable Sales
MDS
R
Product Offerings
Conference Calls
Sales Training
ROI
OEM

YOY
Account Executives
Product Knowledge
Internal Sales
WebEx
Email Campaigns
Increase Sales
Sales Organization
Client Relationships
Product Development
Cold Calls
C-Level
Vendor Programs

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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