Market directors are responsible for designing and implementing comprehensive marketing strategies to create awareness of the company's business activities. They oversee the company's activities related to a particular sector and set and administer an annual marketing budget. They also create sales strategies to raise product awareness and improve market performance. Market directors earn an average sum of $161,000 annually or $77 per hour.

Market directors produce ideas for promotional events or activities and create valuable content for the company's online presence, editorial design, and organizing the company's publications. They conduct general market research to keep abreast of trends and competitor's marketing movements while controlling budgets and allocating resources amongst projects.

Market directors typically hold a bachelor's degree in business administration, marketing, communications, or other similar fields. Most employers prefer to hire candidates with proven experience as a market director and thorough knowledge of web analytics and Google Adwords. Possessing excellent leadership and organizing skills can prove advantageous in this field.

What Does a Market Director Do

There are certain skills that many market directors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, creativity and interpersonal skills.

Learn more about what a Market Director does

How To Become a Market Director

If you're interested in becoming a market director, one of the first things to consider is how much education you need. We've determined that 72.2% of market directors have a bachelor's degree. In terms of higher education levels, we found that 16.8% of market directors have master's degrees. Even though most market directors have a college degree, it's impossible to become one with only a high school degree or GED.

Learn More About How To Become a Market Director

Market Director Career Paths

Average Salary for a Market Director

Market Directors in America make an average salary of $113,431 per year or $55 per hour. The top 10 percent makes over $172,000 per year, while the bottom 10 percent under $74,000 per year.
Average Market Director Salary
$113,431 Yearly
$54.53 hourly
$74,000
10 %
$113,000
Median
$172,000
90 %

What Am I Worth?

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How To Become a Market Director
How To Become a Market Director Career Overview

States With The Most Market Director Jobs

Mouse over a state to see the number of active market director jobs in each state. The darker areas on the map show where market directors earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Market Director Jobs By State

RankStateNumber of JobsAverage Salary
1California5,394$130,575
2New York2,932$136,972
3Texas2,305$118,700
4Illinois1,994$106,010
5Massachusetts1,637$130,028
6New Jersey1,609$136,673
7Florida1,514$96,957
8Pennsylvania1,380$110,831
9Georgia1,176$97,692
10North Carolina1,101$102,860
11Virginia1,080$130,845
12Washington901$111,325
13Ohio817$96,229
14Oregon761$105,053
15Minnesota708$97,220
16Alabama573$95,999
17Colorado567$96,297
18Iowa562$96,845
19Arkansas548$99,113
20Arizona541$102,665
21Louisiana539$92,216
22Maryland520$110,145
23Oklahoma485$96,392
24Michigan477$107,509
25Utah460$98,846
26Wisconsin452$105,827
27Tennessee448$95,109
28Connecticut447$113,686
29Indiana425$102,576
30Missouri397$96,803
31Mississippi322$99,888
32South Carolina266$102,055
33Kentucky245$101,980
34Rhode Island213$125,897
35Kansas212$90,522
36Nevada201$108,143
37Nebraska195$93,921
38Idaho161$100,457
39New Hampshire149$113,891
40New Mexico129$105,806
41Montana120$91,757
42Delaware117$112,196
43Vermont115$109,809
44Maine83$111,171
45North Dakota65$86,941
46West Virginia57$110,598
47Alaska54$80,617
48Hawaii54$75,250
49South Dakota53$94,438
50Wyoming42$82,294

Market Director Education

Market Director Majors

35.6 %
11.3 %
6.5 %

Market Director Degrees

Bachelors

72.2 %

Masters

16.8 %

Associate

6.8 %

Top Colleges for Market Directors

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990

Top Skills For a Market Director

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 17.1% of market directors listed healthcare on their resume, but soft skills such as analytical skills and creativity are important as well.

Choose From 10+ Customizable Market Director Resume templates

Zippia allows you to choose from different easy-to-use Market Director templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Market Director resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Market Director Demographics

Market Director Gender Distribution

Male
Male
65%
Female
Female
35%

After extensive research and analysis, Zippia's data science team found that:

  • Among market directors, 34.9% of them are women, while 65.1% are men.

  • The most common race/ethnicity among market directors is White, which makes up 71.3% of all market directors.

  • The most common foreign language among market directors is Spanish at 50.0%.

Work Experience Programs For Market Directors

Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!

Global Private Bank Program

Company: JPMorgan Chase

Cost: Free

Duration: 4.5-6 hours

Capital Markets & Corporate Law Program

Company: MinterEllison

Cost: Free

Duration: 3-4 hours

Workplace Preparation Program

Company: ANZ

Cost: Free

Duration: 5-6 hours

Venture Capital Program

Company: H2 Ventures

Cost: Free

Duration: 5-6 hours

Markets - Sales & Trading Program

Company: Citi APAC

Cost: Free

Duration: 5-6 hours

Business and Human Rights Program

Company: Clifford Chance

Cost: Free

Duration: 7.5-8.5 hours

Branding & Design Program

Company: Sydney Romantics

Cost: Free

Duration: 5-6 hours

Markets (Sales & Trading) Program

Company: JPMorgan Chase

Cost: Free

Duration: 4-5 hours

Human Resources Program

Company: General Electric

Cost: Free

Duration: 5-6 hours

Global Banking & Markets Program

Company: HSBC

Cost: Free

Duration: 5-6 hours

Online Courses For Market Director That You May Like

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Sales and Marketing For Online Businesses
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4.3
(1,540)

A Beginners Guide To Sales & Marketing For Your Online Business And Ventures...

The Complete Sales Skills Master Class - Sales Marketing B2B
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4.6
(500)

Master Sales Skills, Marketing Strategy, B2B Sales, Business Development, Lead Generation Using Top Social Skills...

Digital Marketing Strategy - Profitable Sales Funnel Mastery
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4.7
(251)

Learn to build a profitable sales funnel through captivating free offers, sales pages and email marketing sequences...

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Best States For a Market Director

Some places are better than others when it comes to starting a career as a market director. The best states for people in this position are New York, New Jersey, Virginia, and California. Market directors make the most in New York with an average salary of $136,972. Whereas in New Jersey and Virginia, they would average $136,673 and $130,845, respectively. While market directors would only make an average of $130,575 in California, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New York

Total Market Director Jobs:
2,932
Highest 10% Earn:
$208,000
Location Quotient:
1.81

2. New Jersey

Total Market Director Jobs:
1,609
Highest 10% Earn:
$207,000
Location Quotient:
1.61

3. Rhode Island

Total Market Director Jobs:
213
Highest 10% Earn:
$194,000
Location Quotient:
1.39
Full List Of Best States For Market Directors

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Top Market Director Employers

Most Common Employers For Market Director

RankCompanyAverage SalaryHourly RateJob Openings
1Novo Nordisk$163,797$78.756
2Pwc$150,258$72.248
3Service Corporation International$143,920$69.198
4JPMorgan Chase & Co.$140,963$67.7713
5AT&T$124,697$59.956
6VitalChek$120,825$58.098
7Johnson & Johnson$119,609$57.506
8Lowe's Companies$118,136$56.8013
9Walmart$115,327$55.4528
10Anthem$102,624$49.3471

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