Market directors are responsible for designing and implementing comprehensive marketing strategies to create awareness of the company's business activities. They oversee the company's activities related to a particular sector and set and administer an annual marketing budget. They also create sales strategies to raise product awareness and improve market performance. Market directors earn an average sum of $161,000 annually or $77 per hour.
Market directors produce ideas for promotional events or activities and create valuable content for the company's online presence, editorial design, and organizing the company's publications. They conduct general market research to keep abreast of trends and competitor's marketing movements while controlling budgets and allocating resources amongst projects.
Market directors typically hold a bachelor's degree in business administration, marketing, communications, or other similar fields. Most employers prefer to hire candidates with proven experience as a market director and thorough knowledge of web analytics and Google Adwords. Possessing excellent leadership and organizing skills can prove advantageous in this field.
There is more than meets the eye when it comes to being a market director. For example, did you know that they make an average of $74.37 an hour? That's $154,690 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many market directors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, creativity and interpersonal skills.
When it comes to the most important skills required to be a market director, we found that a lot of resumes listed 15.8% of market directors included healthcare, while 12.0% of resumes included customer service, and 6.8% of resumes included portfolio. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the market director job title. But what industry to start with? Most market directors actually find jobs in the finance and health care industries.
If you're interested in becoming a market director, one of the first things to consider is how much education you need. We've determined that 66.7% of market directors have a bachelor's degree. In terms of higher education levels, we found that 15.4% of market directors have master's degrees. Even though most market directors have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a market director. When we researched the most common majors for a market director, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on market director resumes include associate degree degrees or doctoral degree degrees.
You may find that experience in other jobs will help you become a market director. In fact, many market director jobs require experience in a role such as account executive. Meanwhile, many market directors also have previous career experience in roles such as store manager or vice president.