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Job outlook for market directors in the United States
Market director job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected market director job growth rate is 10% from 2018-2028.
About 33,700 new jobs for market directors are projected over the next decade.
Market director salaries have increased 8% for market directors in the last 5 years.
There are over 4,387 market directors currently employed in the United States.
There are 90,289 active market director job openings in the US.
The average market director salary is $113,431.
Are market director jobs in demand?
Market director job and salary trends over time
Market director jobs over time
Market director job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 4,387 | 0.00% |
| 2020 | 4,253 | 0.00% |
| 2019 | 4,151 | 0.00% |
| 2018 | 3,785 | 0.00% |
| 2017 | 3,447 | 0.00% |
Average market director salary over time
Market director salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $113,431 | $54.53 | +3.9% |
| 2024 | $109,186 | $52.49 | +1.9% |
| 2023 | $107,144 | $51.51 | +1.6% |
| 2022 | $105,500 | $50.72 | +0.8% |
| 2021 | $104,663 | $50.32 | +1.9% |
Market director jobs by state
Most common states for market directors
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 455 | 66% |
| 2 | Massachusetts | 6,859,819 | 1,637 | 24% |
| 3 | Rhode Island | 1,059,639 | 213 | 20% |
| 4 | New Jersey | 9,005,644 | 1,609 | 18% |
| 5 | Oregon | 4,142,776 | 761 | 18% |
| 6 | Iowa | 3,145,711 | 562 | 18% |
| 7 | Arkansas | 3,004,279 | 548 | 18% |
| 8 | Vermont | 623,657 | 115 | 18% |
| 9 | Illinois | 12,802,023 | 1,994 | 16% |
| 10 | New York | 19,849,399 | 2,932 | 15% |
| 11 | Utah | 3,101,833 | 460 | 15% |
| 12 | California | 39,536,653 | 5,394 | 14% |
| 13 | Virginia | 8,470,020 | 1,080 | 13% |
| 14 | Minnesota | 5,576,606 | 708 | 13% |
| 15 | Washington | 7,405,743 | 901 | 12% |
| 16 | Alabama | 4,874,747 | 573 | 12% |
| 17 | Louisiana | 4,684,333 | 539 | 12% |
| 18 | Oklahoma | 3,930,864 | 485 | 12% |
| 19 | Connecticut | 3,588,184 | 447 | 12% |
| 20 | Delaware | 961,939 | 117 | 12% |
Most common cities for market directors
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Annapolis | 3 | 8% | $110,206 |
| 2 | Campbell | 2 | 5% | $139,063 |
| 3 | Dover | 2 | 5% | $112,000 |
| 4 | Palo Alto | 3 | 4% | $139,304 |
| 5 | Hartford | 4 | 3% | $114,366 |
| 6 | Bethesda | 2 | 3% | $109,828 |
| 7 | Washington | 7 | 1% | $103,161 |
| 8 | Atlanta | 6 | 1% | $97,538 |
| 9 | Denver | 4 | 1% | $95,820 |
| 10 | Miami | 4 | 1% | $93,301 |
| 11 | Des Moines | 2 | 1% | $95,762 |
| 12 | Phoenix | 4 | 0% | $102,977 |
| 13 | San Francisco | 4 | 0% | $139,707 |
| 14 | Boston | 3 | 0% | $131,170 |
| 15 | Chicago | 3 | 0% | $106,588 |
| 16 | Jacksonville | 3 | 0% | $100,271 |
| 17 | Los Angeles | 3 | 0% | $128,699 |
| 18 | New York | 3 | 0% | $138,268 |
Market Director job outlook: Expert opinions
Our panel of market director experts
Towson University
Delta State University
Western New England University
Erin Steffes Ph.D.
Department Chair and ProfessorTowson University
Marketing Department
What hard/technical skills are most important for Market Directors?
Erin Steffes Ph.D.: As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.
What are the biggest trends we'll see in the Market Director job market given the pandemic?
Lisa Cooley: Obviously, we are seeing a lot more flexibility in terms of virtual work. A lot of the jobs I have seen allow for their employees to work remotely (at least a portion of the time).
What will help Market Directors increase their earning potential?
Harlan Spotts Ph.D.: In marketing, developing digital capabilities is extremely important. Marketing was on the forefront of the digital transition in business. With the amount of commerce that has shifted to the web marketers have to be comfortable with living in the digital space. This will demand new and different strategies. Marketers have always needed to be effective communicators, but now it is not just being a great closer. Marketers need to be effective communicators in writing (text, email, etc.) and verbal (person to person live, as well as person to person online)
Students need to start in college developing skills to be successful. It was interesting, we, in the College of Business, were talking about developing student competency in remote work before the pandemic hit last year. The pandemic accelerated our work, and we are in the process now of approving a certificate in remote work that any undergraduate business student can earn. It is designed to develop those competencies that will be critical for success in the "new normal."