What does a market director do?
Market Directors oversee company efforts related to a particular sector or target market. They manage the company's branding and image to ensure that the branding is updated and attractive to the company's or a specific product's target market. Marketing Directors play an important role in designing, testing, and rolling out company products. They create marketing campaigns and sales strategies to raise product awareness and improve market performance. They also evaluate the product's performance and recommend improvements for better sales. Market directors are expected to be familiar with the target market of the company. They should also be updated with the market's current trends and how these trends affect their business.
Market director responsibilities
Here are examples of responsibilities from real market director resumes:
- Educate clients about the advantage of SaaS in managing accounts.
- Conduct sales presentations and research and manage ongoing logistics of acquire accounts.
- Recognize by Sanofi-Aventis for program design that achieve positive ROI and positive feedback from participating physicians.
- Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
- Establish goals and KPIs for team members.
- Direct annual renewal reviews for each business owner while cross-selling new products.
- Lead the operations and strategic direction of the market as a user of Oracle-Siebel CRM software.
- Implement new services, CRM programs, and automate customer provisioning that help improved the UK's profitability.
- Set marketing and e-commerce strategy for the organization, including SEM, lead generation, social media, and e-mail marketing.
- Present and effectively close private placement, real estate fund and debt/equity securities offerings transactions.
- Create multiplatform marketing programs that integrate traditional radio, experiential and sponsorship marketing, and SEM campaigns.
- Provide direction and oversight in capturing new work and growing division revenue by developing proposals and executing new contracts.
- Maximize equipment productivity by ensuring proper placement and usage by developing working relationship with suppliers, distributors and their sales force.
- Help with SaaS product positioning and pricing.
- Develop sundries optimization plan: national brand across all companies; cost savings initiative; and rebranding.
Market director skills and personality traits
We calculated that 17% of Market Directors are proficient in Healthcare, Customer Service, and Portfolio. They’re also known for soft skills such as Analytical skills, Creativity, and Interpersonal skills.
We break down the percentage of Market Directors that have these skills listed on their resume here:
- Healthcare, 17%
Drive marketing effort for a $200M+ business unit serving the non-acute healthcare market.
- Customer Service, 9%
Established and developed best-in-class customer service standards, ensuring outcomes with expanded checklists and service awards.
- Portfolio, 8%
Led global project to commercialize expanded portfolio of adhesive utilizing company synergies to establish a strong, highly-competitive distribution channel.
- Oversight, 5%
Provide oversight for all Capital Market operations to ensure the highest level of productivity and operational standards.
- Project Management, 4%
Multifaceted project management through an average of 40+ weekly face-to-face sessions.
- Market Strategy, 4%
Developed go-to-market strategy, including external communication preparation, for ProjectWise platform in cooperation with SVP and VP of Product Management.
Common skills that a market director uses to do their job include "healthcare," "customer service," and "portfolio." You can find details on the most important market director responsibilities below.
Analytical skills. The most essential soft skill for a market director to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a market director resume shows how their duties depend on analytical skills: "directed redesign of rural lending market analysis and operational methodology to explicitly target women-owned/managed businesses in sub-saharan africa and latin america. "
Creativity. Another essential skill to perform market director duties is creativity. Market directors responsibilities require that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Market directors also use creativity in their role according to a real resume snippet: "oversee human resources, safety compliance, market overhead, equipment and facility controls and maintenance, operations and projects inventory. "
Interpersonal skills. market directors are also known for interpersonal skills, which are critical to their duties. You can see how this skill relates to market director responsibilities, because "managers must deal with a range of people in different roles, both inside and outside the organization." A market director resume example shows how interpersonal skills is used in the workplace: "traveled the western u.s. to develop and enhance prospect and client relationships using strong client-facing and interpersonal skills. "
Organizational skills. A big part of what market directors do relies on "organizational skills." You can see how essential it is to market director responsibilities because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." Here's an example of how this skill is used from a resume that represents typical market director tasks: "created and manage organizational strategies, systems, procedures and budgets to support clients' marketing and sales growth plans. "
Communication skills. Another crucial skill for a market director to carry out their responsibilities is "communication skills." A big part of what market directors relies on this skill, since "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." How this skill relates to market director duties can be seen in an example from a market director resume snippet: "managed a team of direct sales reps and 2 retail channels for this telecommunications company offering wireless internet and telephone services. "
The three companies that hire the most market directors are:
- Pwc242 market directors jobs
- CBRE Group178 market directors jobs
- Regions Bank52 market directors jobs
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Compare different market directors
Market director vs. Director of sales & business development
A director of sales & business development is responsible for monitoring the business and project plans, ensuring that the sales targets are met, according to project requirements and specifications. Directors of sales & business development perform data analysis to track business performance and identify opportunities to grow revenues and profits. They also coordinate with the clients and maintain healthy business relationships by enhancing their brand image on various platforms and reach the target audience. A director of sales & business development works closely with the marketing and sales team for public relations and marketing campaigns placement.
There are some key differences in the responsibilities of each position. For example, market director responsibilities require skills like "customer service," "portfolio," "oversight," and "project management." Meanwhile a typical director of sales & business development has skills in areas such as "value proposition," "sales cycle," "leveraged," and "lead qualification." This difference in skills reveals the differences in what each career does.
On average, directors of sales & business development reach similar levels of education than market directors. Directors of sales & business development are 4.2% less likely to earn a Master's Degree and 0.5% less likely to graduate with a Doctoral Degree.Market director vs. Director of marketing & development
A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.
Each career also uses different skills, according to real market director resumes. While market director responsibilities can utilize skills like "healthcare," "customer service," "portfolio," and "oversight," directors of marketing & development use skills like "twitter," "press releases," "revenue generation," and "seo."
In general, directors of marketing & development achieve similar levels of education than market directors. They're 0.7% less likely to obtain a Master's Degree while being 0.5% less likely to earn a Doctoral Degree.Market director vs. Director new business development
A director of new business development is in charge of spearheading new programs and procedures, ensuring efficiency and smooth workflow. It is their duty to set goals and objectives in adherence to the company's vision and mission, establishing guidelines, allocating budgets, and overseeing the progress of all efforts. Furthermore, as a director of new business development, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a market director is likely to be skilled in "customer service," "portfolio," "oversight," and "market strategy," while a typical director new business development is skilled in "account management," "business strategies," "corporate clients," and "sales process."
When it comes to education, directors new business development tend to earn similar degree levels compared to market directors. In fact, they're 1.7% less likely to earn a Master's Degree, and 0.2% less likely to graduate with a Doctoral Degree.Market director vs. Director, product marketing
A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.
Even though a few skill sets overlap between market directors and directors, product marketing, there are some differences that are important to note. For one, a market director might have more use for skills like "healthcare," "customer service," "portfolio," and "oversight." Meanwhile, some responsibilities of directors, product marketing require skills like "product management," "digital marketing," "cloud," and "competitive landscape. "
In general, directors, product marketing hold similar degree levels compared to market directors. Directors, product marketing are 4.7% more likely to earn their Master's Degree and 0.7% less likely to graduate with a Doctoral Degree.Types of market director
Updated January 8, 2025
