A marketing manager promotes and sells products or services either online or offline. The job of a marketing manager is to ensure a brand or product is properly positioned, promoted, advertised, and sold across various marketing channels. Marketing managers have the responsibility of creating marketing campaigns that raise brand awareness and attract more customers to a company. This role covers a wide spectrum of duties aimed at promoting company products and services the right way. It may also involve analyses of marketing data and strategic planning aimed at helping a company to grow its customer base.
A marketing manager should possess a bachelor's degree in marketing, communications, or business, and should also have experience in the marketing field. You should be a knowledgeable person in electronic marketing and digital marketing. These qualifications should be backed up with good communication, organization, and leadership skills. A creative mind, a good head for business, and an ability to think strategically will be valuable skills in this role. You should also be able to lead and motivate a team. Marketing managers earn more than $135,900 per year.
Market Manager Overview
Market Manager Careers
There is more than meets the eye when it comes to being a market manager. For example, did you know that they make an average of $47.29 an hour? That's $98,373 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
What Does a Market Manager Do
There are certain skills that many market managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, interpersonal skills and organizational skills.
When it comes to the most important skills required to be a market manager, we found that a lot of resumes listed 16.0% of market managers included customer service, while 8.8% of resumes included business development, and 6.1% of resumes included sales goals. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the market manager job title. But what industry to start with? Most market managers actually find jobs in the retail and manufacturing industries.
How To Become a Market Manager
If you're interested in becoming a market manager, one of the first things to consider is how much education you need. We've determined that 65.3% of market managers have a bachelor's degree. In terms of higher education levels, we found that 9.8% of market managers have master's degrees. Even though most market managers have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a market manager. When we researched the most common majors for a market manager, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on market manager resumes include master's degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a market manager. In fact, many market manager jobs require experience in a role such as store manager. Meanwhile, many market managers also have previous career experience in roles such as general manager or sales representative.
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Market Manager Career Paths
In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of regional sales manager you might progress to a role such as director of sales eventually. Later on in your career, you could end up with the title senior sales director.
Market Manager Jobs You Might Like
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Average Salary for a Market Manager
Best Paying Cities
Recently Added Salaries
Job TitleCompany  | Company | Start Date | Salary |
|---|---|---|---|
Expedia Market Manager Market Manager | Expedia Expedia | 06/29/2021 06/29/2021 | $81,50006/29/2021 $81,500 |
Nonprofit Finance Fund Manager, New Markets Tax Credit Manager, New Markets Tax Credit | Nonprofit Finance Fund Nonprofit Finance Fund | 06/17/2021 06/17/2021 | $85,00006/17/2021 $85,000 |
Nonprofit Finance Fund Manager, New Markets Tax Credit-New Manager, New Markets Tax Credit-New | Nonprofit Finance Fund Nonprofit Finance Fund | 06/17/2021 06/17/2021 | $85,00006/17/2021 $85,000 |
Nonprofit Finance Fund Manager, New Markets Tax Credit Manager, New Markets Tax Credit | Nonprofit Finance Fund Nonprofit Finance Fund | 06/17/2021 06/17/2021 | $85,00006/17/2021 $85,000 |
Bok Financial Market Manager Private Wealth-MLO Market Manager Private Wealth-MLO | Bok Financial Bok Financial | 06/16/2021 06/16/2021 | $121,83306/16/2021 $121,833 |
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Market Manager Resumes
Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Market Manager. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.
10 Best Resume Templates In 2021
Learn How To Write a Market Manager Resume
At Zippia, we went through countless Market Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.
View Detailed InformationTop Colleges for Market Managers
1. University of Georgia
Athens, GA • Private
2. University of Wisconsin - Madison
Madison, WI • Private
3. University of Minnesota - Twin Cities
Minneapolis, MN • Private
4. Purdue University
West Lafayette, IN • Private
5. Howard University
Washington, DC • Private
6. Ohio State University
Columbus, OH • Private
7. University of Texas at Austin
Austin, TX • Private
8. University of Southern California
Los Angeles, CA • Private
9. University of Pennsylvania
Philadelphia, PA • Private
10. SUNY at Binghamton
Vestal, NY • Private
Online Courses For Market Manager That You May Like
The Ultimate Sales Methodology for Business Development & B2B Sales to Learn Sales Strategy, Sales Skills & Deal Closing...
Product Marketing Strategy: Marketing New Product: Product to Market: Product Promotion: New Product Launch Strategy...
New product development is essential for the survival of many companies in the Hi-Tec sector, as well as other sectors. The percentage of sales of successful business organizations tied to the successful Introduction of new products and services is high. However, the failure rate of new products development projects is also high and therefore there is a need for a methodology based on a well-designed process as well as tools and techniques to manage New Product Development (NPD) projects. Since...
Top Skills For a Market Manager
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 16.0% of market managers listed customer service on their resume, but soft skills such as creativity and interpersonal skills are important as well.
- Customer Service, 16.0%
- Business Development, 8.8%
- Sales Goals, 6.1%
- Market Research, 6.0%
- Territory, 3.5%
- Other Skills, 59.6% See All Market Manager Skills
Best States For a Market Manager
Some places are better than others when it comes to starting a career as a market manager. The best states for people in this position are Delaware, New York, Rhode Island, and Virginia. Market managers make the most in Delaware with an average salary of $133,218. Whereas in New York and Rhode Island, they would average $125,189 and $118,572, respectively. While market managers would only make an average of $115,867 in Virginia, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. Delaware
$133,218
Avg. Salary
2. New York
$125,189
Avg. Salary
3. Rhode Island
$118,572
Avg. Salary
How Do Market Manager Rate Their Jobs?
Top Market Manager Employers
We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ market managers and discovered their number of market manager opportunities and average salary. Through our research, we concluded that Sherwin-Williams was the best, especially with an average salary of $112,989. Walmart follows up with an average salary of $127,762, and then comes The Mosaic Company with an average of $98,104. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a market manager. The employers include Novartis, Whirlpool, and Pernod Ricard USA
Market Manager Videos
