A marketing manager promotes and sells products or services either online or offline. The job of a marketing manager is to ensure a brand or product is properly positioned, promoted, advertised, and sold across various marketing channels. Marketing managers have the responsibility of creating marketing campaigns that raise brand awareness and attract more customers to a company. This role covers a wide spectrum of duties aimed at promoting company products and services the right way. It may also involve analyses of marketing data and strategic planning aimed at helping a company to grow its customer base.
A marketing manager should possess a bachelor's degree in marketing, communications, or business, and should also have experience in the marketing field. You should be a knowledgeable person in electronic marketing and digital marketing. These qualifications should be backed up with good communication, organization, and leadership skills. A creative mind, a good head for business, and an ability to think strategically will be valuable skills in this role. You should also be able to lead and motivate a team. Marketing managers earn more than $135,900 per year.
There is more than meets the eye when it comes to being a market manager. For example, did you know that they make an average of $47.29 an hour? That's $98,373 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many market managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, interpersonal skills and organizational skills.
When it comes to the most important skills required to be a market manager, we found that a lot of resumes listed 16.0% of market managers included customer service, while 8.8% of resumes included business development, and 6.1% of resumes included sales goals. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the market manager job title. But what industry to start with? Most market managers actually find jobs in the retail and manufacturing industries.
If you're interested in becoming a market manager, one of the first things to consider is how much education you need. We've determined that 65.3% of market managers have a bachelor's degree. In terms of higher education levels, we found that 9.8% of market managers have master's degrees. Even though most market managers have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a market manager. When we researched the most common majors for a market manager, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on market manager resumes include master's degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a market manager. In fact, many market manager jobs require experience in a role such as store manager. Meanwhile, many market managers also have previous career experience in roles such as general manager or sales representative.