A marketing manager supervises all marketing operations of the company. It is your job to carry out market research and determine the latest consumer trends. You must also identify new business opportunities, bring in prospective leads and help your organization create a niche for its products. It is almost important that you can decipher the competitor's edge and optimize current branding strategies and marketing solutions. Branding is a key responsibility of your job as well as you must ensure that your company is portrayed in the best possible light at all times. Your job is to ensure that your brand and products are properly positioned, promoted, advertised, and sold across different marketing channels.
Important skills required for this role are creativity, attention to detail, organizational skills, and communication skills. Other skills are business development, customer service, sales goals, market research, and other skills. The most commonly required educational qualification is a bachelor's degree. market managers make an average of $47.29 an hour and $98,373 annually
What is a Market Manager?
What Does a Market Manager Do
There are certain skills that many market managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, interpersonal skills and organizational skills.
How To Become a Market Manager
If you're interested in becoming a market manager, one of the first things to consider is how much education you need. We've determined that 71.7% of market managers have a bachelor's degree. In terms of higher education levels, we found that 10.9% of market managers have master's degrees. Even though most market managers have a college degree, it's possible to become one with only a high school degree or GED.
Market Manager Career Paths
In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of regional sales manager you might progress to a role such as director of sales eventually. Later on in your career, you could end up with the title senior sales director.
Average Salary for a Market Manager
What Am I Worth?
States With The Most Market Manager Jobs
Mouse over a state to see the number of active market manager jobs in each state. The darker areas on the map show where market managers earn the highest salaries across all 50 states.
Number Of Market Manager Jobs By State
| Rank | State | Number of Jobs | Average Salary |
|---|---|---|---|
| 1 | California | 6,183 | $104,399 |
| 2 | Texas | 2,972 | $77,368 |
| 3 | New York | 2,498 | $118,282 |
| 4 | Illinois | 2,210 | $83,993 |
| 5 | Florida | 2,144 | $72,680 |
| 6 | Massachusetts | 1,712 | $103,640 |
| 7 | Georgia | 1,547 | $71,821 |
| 8 | Pennsylvania | 1,512 | $114,430 |
| 9 | Virginia | 1,286 | $106,890 |
| 10 | Washington | 1,204 | $79,318 |
| 11 | North Carolina | 1,191 | $93,460 |
| 12 | New Jersey | 1,185 | $109,731 |
| 13 | Ohio | 1,047 | $98,047 |
| 14 | Minnesota | 949 | $66,261 |
| 15 | Colorado | 884 | $55,685 |
| 16 | Maryland | 841 | $99,101 |
| 17 | Michigan | 822 | $77,746 |
| 18 | Arizona | 796 | $70,819 |
| 19 | Indiana | 748 | $81,082 |
| 20 | Oregon | 730 | $78,028 |
| 21 | Tennessee | 695 | $83,781 |
| 22 | Wisconsin | 662 | $83,520 |
| 23 | Missouri | 581 | $74,886 |
| 24 | Connecticut | 576 | $103,153 |
| 25 | Utah | 556 | $70,181 |
| 26 | South Carolina | 409 | $72,505 |
| 27 | Alabama | 406 | $66,711 |
| 28 | Kentucky | 373 | $72,917 |
| 29 | Iowa | 336 | $66,549 |
| 30 | Kansas | 335 | $72,932 |
| 31 | Louisiana | 308 | $70,921 |
| 32 | Arkansas | 286 | $64,505 |
| 33 | Nevada | 213 | $91,639 |
| 34 | Nebraska | 209 | $61,057 |
| 35 | Oklahoma | 207 | $61,640 |
| 36 | Delaware | 198 | $92,225 |
| 37 | Idaho | 183 | $69,846 |
| 38 | Rhode Island | 178 | $116,180 |
| 39 | Mississippi | 168 | $68,680 |
| 40 | New Hampshire | 166 | $90,787 |
| 41 | New Mexico | 151 | $70,249 |
| 42 | Maine | 131 | $79,440 |
| 43 | Montana | 115 | $62,887 |
| 44 | West Virginia | 102 | $92,901 |
| 45 | Vermont | 98 | $76,808 |
| 46 | North Dakota | 94 | $66,713 |
| 47 | Hawaii | 90 | $66,452 |
| 48 | South Dakota | 76 | $61,922 |
| 49 | Alaska | 59 | $69,178 |
| 50 | Wyoming | 50 | $63,290 |
Top Colleges for Market Managers
1. University of Georgia
Athens, GA • Private
2. University of Wisconsin - Madison
Madison, WI • Private
3. University of Minnesota - Twin Cities
Minneapolis, MN • Private
4. Purdue University
West Lafayette, IN • Private
5. Howard University
Washington, DC • Private
6. Ohio State University
Columbus, OH • Private
7. University of Texas at Austin
Austin, TX • Private
8. University of Southern California
Los Angeles, CA • Private
9. University of Pennsylvania
Philadelphia, PA • Private
10. SUNY at Binghamton
Vestal, NY • Private
Top Skills For a Market Manager
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 15.8% of market managers listed customer service on their resume, but soft skills such as creativity and interpersonal skills are important as well.
Choose From 10+ Customizable Market Manager Resume templates
Zippia allows you to choose from different easy-to-use Market Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Market Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
Market Manager Demographics
Market Manager Gender Distribution
After extensive research and analysis, Zippia's data science team found that:
- Among market managers, 33.9% of them are women, while 66.1% are men.
- The most common race/ethnicity among market managers is White, which makes up 71.3% of all market managers.
- The most common foreign language among market managers is Spanish at 52.8%.
Work Experience Programs For Market Managers
Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!
Company: Standard Bank
Cost: Free
Duration: 4.5-5.5 hours
Company: Accenture North America
Cost: Free
Duration: 4 hours
Company: JPMorgan Chase
Cost: Free
Duration: 4-5 hours
Online Courses For Market Manager That You May Like
Sales jobs span nearly every industry, from agribusiness and pharmaceuticals, to telecommunications and property management. And essential to sales is the management of the sales force. This course provides the knowledge and know how required for careers in sales management. Students are exposed to all facets of sales management, including organizing, selecting, training, motivating, supervising and compensating the sales force, territory management and administration and sales and expense...
The Salesforce economy will create more than $1 trillion in new revenue and 4.2 million jobs between 2019 and 2024. Developed in partnership with Trailhead — Salesforce's official learning platform — this certificate aims to teach you the foundational skills in Salesforce that will prepare you for a variety of entry-level sales roles, including the sales operations specialist position. This certificate is designed for beginners. No previous experience in Salesforce, sales, or CRM is necessary...
A Beginners Guide To Sales & Marketing For Your Online Business And Ventures...
Best States For a Market Manager
Some places are better than others when it comes to starting a career as a market manager. The best states for people in this position are New York, Rhode Island, Pennsylvania, and New Jersey. Market managers make the most in New York with an average salary of $118,282. Whereas in Rhode Island and Pennsylvania, they would average $116,180 and $114,430, respectively. While market managers would only make an average of $109,731 in New Jersey, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. New York
$118,282
Avg. Salary
2. Rhode Island
$116,180
Avg. Salary
3. New Jersey
$109,731
Avg. Salary
How Do Market Manager Rate Their Jobs?
Top Market Manager Employers
We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ market managers and discovered their number of market manager opportunities and average salary. Through our research, we concluded that Sherwin-Williams was the best, especially with an average salary of $90,362. Walmart follows up with an average salary of $84,076, and then comes T-Mobile US with an average of $51,557. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a market manager. The employers include NextEra Energy, Varian Medical Systems, and Tenet Healthcare
Most Common Employers For Market Manager
| Rank | Company | Average Salary | Hourly Rate | Job Openings |
|---|---|---|---|---|
| 1 | IBM | $133,707 | $64.28 | 53 |
| 2 | GMR Marketing | $112,740 | $54.20 | 52 |
| 3 | P&G | $105,291 | $50.62 | 38 |
| 4 | AT&T | $103,343 | $49.68 | 72 |
| 5 | MarketStar | $92,087 | $44.27 | 68 |
| 6 | Sherwin-Williams | $90,362 | $43.44 | 255 |
| 7 | Bank of America | $88,694 | $42.64 | 84 |
| 8 | U.S. Bank | $88,394 | $42.50 | 56 |
| 9 | Walmart | $84,076 | $40.42 | 175 |
| 10 | C Spire | $77,524 | $37.27 | 53 |
Market Manager Videos
Becoming a Market Manager FAQs
How Long Does It Take To Become A Marketing Manager?
It takes 6-8 years to become a marketing manager of a decent-sized company, combining education and work experience. The title marketing manager typically refers to higher-level management and will take several years of work experience to be considered an ideal candidate.
How Much Do Market Managers Make?
Market managers make $98,000 annually, on average ($47.29 hourly). However, there is a considerable range in how much a market manager can make, starting from as little as $67,000 a year to as much as $142,000 a year. Factors such as the location, the industry, and the company impact just how much a market manager can make.
Where Do Market Managers Work?
Market managers work in an office environment. Most marketing managers typically have their own offices, but they may attend meetings in conference rooms or communal workspaces.
Some marketing managers work from a variety of locations, specifically if they are directly involved with the production of the company. A marketing manager in the retail industry, for example, may have to travel to brick and mortar locations to make sure the store employees are trained on a new promotion.