A marketing manager supervises all marketing operations of the company. It is your job to carry out market research and determine the latest consumer trends. You must also identify new business opportunities, bring in prospective leads and help your organization create a niche for its products. It is almost important that you can decipher the competitor's edge and optimize current branding strategies and marketing solutions. Branding is a key responsibility of your job as well as you must ensure that your company is portrayed in the best possible light at all times. Your job is to ensure that your brand and products are properly positioned, promoted, advertised, and sold across different marketing channels.

Important skills required for this role are creativity, attention to detail, organizational skills, and communication skills. Other skills are business development, customer service, sales goals, market research, and other skills. The most commonly required educational qualification is a bachelor's degree. market managers make an average of $47.29 an hour and $98,373 annually

What Does a Market Manager Do

There are certain skills that many market managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, interpersonal skills and organizational skills.

Learn more about what a Market Manager does

How To Become a Market Manager

If you're interested in becoming a market manager, one of the first things to consider is how much education you need. We've determined that 71.7% of market managers have a bachelor's degree. In terms of higher education levels, we found that 10.9% of market managers have master's degrees. Even though most market managers have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Market Manager

Market Manager Career Paths

Average Salary for a Market Manager

Market Managers in America make an average salary of $88,058 per year or $42 per hour. The top 10 percent makes over $143,000 per year, while the bottom 10 percent under $54,000 per year.
Average Market Manager Salary
$88,058 Yearly
$42.34 hourly
$54,000
10%
$88,000
Median
$143,000
90%

What Am I Worth?

salary-calculator
How To Become a Market Manager
How To Become a Market Manager Career Overview

States With The Most Market Manager Jobs

Mouse over a state to see the number of active market manager jobs in each state. The darker areas on the map show where market managers earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Market Manager Jobs By State

RankStateNumber of JobsAverage Salary
1California6,183$104,399
2Texas2,972$77,368
3New York2,498$118,282
4Illinois2,210$83,993
5Florida2,144$72,680
6Massachusetts1,712$103,640
7Georgia1,547$71,821
8Pennsylvania1,512$114,430
9Virginia1,286$106,890
10Washington1,204$79,318
11North Carolina1,191$93,460
12New Jersey1,185$109,731
13Ohio1,047$98,047
14Minnesota949$66,261
15Colorado884$55,685
16Maryland841$99,101
17Michigan822$77,746
18Arizona796$70,819
19Indiana748$81,082
20Oregon730$78,028
21Tennessee695$83,781
22Wisconsin662$83,520
23Missouri581$74,886
24Connecticut576$103,153
25Utah556$70,181
26South Carolina409$72,505
27Alabama406$66,711
28Kentucky373$72,917
29Iowa336$66,549
30Kansas335$72,932
31Louisiana308$70,921
32Arkansas286$64,505
33Nevada213$91,639
34Nebraska209$61,057
35Oklahoma207$61,640
36Delaware198$92,225
37Idaho183$69,846
38Rhode Island178$116,180
39Mississippi168$68,680
40New Hampshire166$90,787
41New Mexico151$70,249
42Maine131$79,440
43Montana115$62,887
44West Virginia102$92,901
45Vermont98$76,808
46North Dakota94$66,713
47Hawaii90$66,452
48South Dakota76$61,922
49Alaska59$69,178
50Wyoming50$63,290

Market Manager Education

Market Manager Majors

35.6 %
13.3 %

Market Manager Degrees

Bachelors

71.7 %

Masters

10.9 %

Associate

10.8 %

Top Colleges for Market Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990

Top Skills For a Market Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 15.8% of market managers listed customer service on their resume, but soft skills such as creativity and interpersonal skills are important as well.

  • Customer Service, 15.8%
  • Business Development, 7.6%
  • Strong Analytical, 4.9%
  • Human Resources, 4.1%
  • Strong Time Management, 3.7%
  • Other Skills, 63.9%

Choose From 10+ Customizable Market Manager Resume templates

Zippia allows you to choose from different easy-to-use Market Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Market Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

Market Manager Resume
Market Manager Resume
Market Manager Resume
Market Manager Resume
Market Manager Resume
Market Manager Resume
Market Manager Resume
Market Manager Resume
Market Manager Resume
Market Manager Resume
Market Manager Resume
Market Manager Resume
Market Manager Resume
Market Manager Resume
Market Manager Resume
Market Manager Resume

Market Manager Demographics

Market Manager Gender Distribution

Male
Male
66%
Female
Female
34%

After extensive research and analysis, Zippia's data science team found that:

  • Among market managers, 33.9% of them are women, while 66.1% are men.

  • The most common race/ethnicity among market managers is White, which makes up 71.3% of all market managers.

  • The most common foreign language among market managers is Spanish at 52.8%.

Work Experience Programs For Market Managers

Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!

Wealth Management Program

Company: Goodbody

Cost: Free

Duration: 5-6 hours

Workplace Preparation Program

Company: ANZ

Cost: Free

Duration: 5-6 hours

Software Development Program

Company: Standard Bank

Cost: Free

Duration: 4.5-5.5 hours

Markets - Sales & Trading Program

Company: Citi APAC

Cost: Free

Duration: 5-6 hours

Product Design Program

Company: Accenture North America

Cost: Free

Duration: 4 hours

Developer Program

Company: Accenture Nordics

Cost: Free

Duration: 2-3 hours

Markets (Sales & Trading) Program

Company: JPMorgan Chase

Cost: Free

Duration: 4-5 hours

Asset Management Program

Company: JPMorgan Chase

Cost: Free

Duration: 5-6.5 hours

Human Resources Program

Company: General Electric

Cost: Free

Duration: 5-6 hours

Global Banking & Markets Program

Company: HSBC

Cost: Free

Duration: 5-6 hours

Online Courses For Market Manager That You May Like

Advertising Disclosure  
Sales Operations/Management
coursera

Sales jobs span nearly every industry, from agribusiness and pharmaceuticals, to telecommunications and property management. And essential to sales is the management of the sales force. This course provides the knowledge and know how required for careers in sales management. Students are exposed to all facets of sales management, including organizing, selecting, training, motivating, supervising and compensating the sales force, territory management and administration and sales and expense...

Salesforce Sales Operations
coursera

The Salesforce economy will create more than $1 trillion in new revenue and 4.2 million jobs between 2019 and 2024. Developed in partnership with Trailhead — Salesforce's official learning platform — this certificate aims to teach you the foundational skills in Salesforce that will prepare you for a variety of entry-level sales roles, including the sales operations specialist position. This certificate is designed for beginners. No previous experience in Salesforce, sales, or CRM is necessary...

Sales and Marketing For Online Businesses
udemy
4.5
(1,542)

A Beginners Guide To Sales & Marketing For Your Online Business And Ventures...

Show More Market Manager Courses
Job type you want
Full Time
Part Time
Internship
Temporary

Best States For a Market Manager

Some places are better than others when it comes to starting a career as a market manager. The best states for people in this position are New York, Rhode Island, Pennsylvania, and New Jersey. Market managers make the most in New York with an average salary of $118,282. Whereas in Rhode Island and Pennsylvania, they would average $116,180 and $114,430, respectively. While market managers would only make an average of $109,731 in New Jersey, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New York

Total Market Manager Jobs: 2,498
Highest 10% Earn:
$196,000
Location Quotient:
1.36

2. Rhode Island

Total Market Manager Jobs: 178
Highest 10% Earn:
$195,000
Location Quotient:
1.02

3. New Jersey

Total Market Manager Jobs: 1,185
Highest 10% Earn:
$184,000
Location Quotient:
1.04
Full List Of Best States For Market Managers

How Do Market Manager Rate Their Jobs?

Working as a Market Manager? Share your experience anonymously.
Do you work as a Market Manager?
Rate how you like work as Market Manager. It's anonymous and will only take a minute.

Top Market Manager Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ market managers and discovered their number of market manager opportunities and average salary. Through our research, we concluded that Sherwin-Williams was the best, especially with an average salary of $90,362. Walmart follows up with an average salary of $84,076, and then comes T-Mobile US with an average of $51,557. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a market manager. The employers include NextEra Energy, Varian Medical Systems, and Tenet Healthcare

Most Common Employers For Market Manager

RankCompanyAverage SalaryHourly RateJob Openings
1IBM$133,707$64.2853
2GMR Marketing$112,740$54.2052
3P&G$105,291$50.6238
4AT&T$103,343$49.6872
5MarketStar$92,087$44.2768
6Sherwin-Williams$90,362$43.44255
7Bank of America$88,694$42.6484
8U.S. Bank$88,394$42.5056
9Walmart$84,076$40.42175
10C Spire$77,524$37.2753

Market Manager Videos

Becoming a Market Manager FAQs

How Long Does It Take To Become A Marketing Manager?

It takes 6-8 years to become a marketing manager of a decent-sized company, combining education and work experience. The title marketing manager typically refers to higher-level management and will take several years of work experience to be considered an ideal candidate.

How Much Do Market Managers Make?

Market managers make $98,000 annually, on average ($47.29 hourly). However, there is a considerable range in how much a market manager can make, starting from as little as $67,000 a year to as much as $142,000 a year. Factors such as the location, the industry, and the company impact just how much a market manager can make.

Where Do Market Managers Work?

Market managers work in an office environment. Most marketing managers typically have their own offices, but they may attend meetings in conference rooms or communal workspaces.

Some marketing managers work from a variety of locations, specifically if they are directly involved with the production of the company. A marketing manager in the retail industry, for example, may have to travel to brick and mortar locations to make sure the store employees are trained on a new promotion.

Search For Market Manager Jobs