Market manager demographics and statistics in the US
Market manager demographics research summary. Zippia estimates market manager demographics and statistics in the United States by using a database of 30 million profiles. Our market manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about market managers after extensive research and analysis:
- There are over 6,098 market managers currently employed in the United States.
- 33.9% of all market managers are women, while 66.1% are men.
- The average market manager age is 39 years old.
- The most common ethnicity of market managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Market managers are most in-demand in New York, NY.
- The manufacturing industry is the highest-paying for market managers.
- 10% of all market managers are LGBT.
On this page
Market manager demographics by:
Market manager gender statistics
33.9% of market managers are women and 66.1% of market managers are men.
- Male, 66.1%
- Female, 33.9%
Market manager gender ratio
| Gender | Percentages |
|---|---|
| Male | 66.1% |
| Female | 33.9% |
Market manager gender pay gap
Women earn 93¢ for every $1 earned by men
Male income
$89,102
Female income
$82,782
Market manager gender ratio over time
This data breaks down the percentage of men and women in market manager positions over time. Currently, 33.9% of market managers are female.
Market manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 81.66% | 18.34% |
| 2011 | 81.44% | 18.56% |
| 2012 | 81.85% | 18.15% |
| 2013 | 81.81% | 18.19% |
| 2014 | 80.57% | 19.43% |
| 2015 | 80.25% | 19.75% |
| 2016 | 80.16% | 19.84% |
| 2017 | 79.44% | 20.56% |
| 2018 | 68.14% | 31.86% |
| 2019 | 67.19% | 32.81% |
| 2020 | 65.75% | 34.25% |
| 2021 | 66.10% | 33.90% |
Market manager related jobs gender ratio
We compared market managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Market Manager | 66% | 34% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Market manager demographics by race
The most common ethnicity among market managers is White, which makes up 74.6% of all market managers. Comparatively, 8.7% of market managers are Hispanic or Latino and 8.2% of market managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Market manager race
| Market manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Market manager race and ethnicity over time
See how market manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Market manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Market manager wage gap by race
According to our data, asian market managers have the highest average salary compared to other ethnicities. Black or african american market managers have the lowest average salary at $82,783.
| Ethnicity | Salary |
|---|---|
| Unknown | $88,519 |
| White | $88,005 |
| Black or African American | $82,783 |
| Asian | $99,399 |
| Hispanic or Latino | $87,613 |
Average market manager age
See how the average age of market managers varies based on ethnicity and gender.
Male
Female
Market manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Market manager age breakdown
The average age of market managers is 40+ years years old, representing 44% of the market manager population.
Market manager age breakdown
| Market Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Market manager educational attainment
The most common degree for market managers is bachelor's degree, with 72% of market managers earning that degree. The second and third most common degree levels are master's degree degree at 11% and master's degree degree at 11%.
- Bachelor's, 72%
- Master's, 11%
- Associate, 11%
- High School Diploma, 4%
- Other Degrees, 2%
Market managers by degree level
| Market manager degree | Percentages |
|---|---|
| Bachelor's | 72% |
| Master's | 11% |
| Associate | 11% |
| High School Diploma | 4% |
| Other Degrees | 2% |
Market manager jobs you might like
Market manager wage gap by degree level
According to the data, market managers with a Doctorate degree earn more than those without, at $114,337 annually. With a Master's degree, market managers earn a median annual income of $108,108 compared to $92,250 for market managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $108,108 |
| Bachelor's Degree | $92,250 |
| Doctorate Degree | $114,337 |
Market manager employment statistics
Most market managers work for a private in the manufacturing industry.
Company size where market managers work
Below, you can see the size of companies where market managers work.
Market manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 4% |
| 50 - 100 employees | 7% |
| 100 - 500 employees | 12% |
| 500 - 1,000 employees | 5% |
| 1,000 - 10,000 employees | 26% |
| > 10,000 employees | 47% |
Market manager jobs by company type
Employees with the market manager job title have their preferences when it comes to working for a company. For instance, most market managers prefer to work at private companies over public companies.
Market manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 1% |
| Public | 46% |
| Private | 52% |
| Government | 1% |
Market manager jobs by industry
The most common industries for market managers are manufacturing, retail and professional.
Market manager industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 20% |
| Manufacturing | 13% |
| Retail | 13% |
| Professional | 7% |
| Technology | 7% |
| Hospitality | 6% |
| Finance | 6% |
| Telecommunication | 5% |
| Media | 4% |
| Health Care | 4% |
| Automotive | 3% |
| Transportation | 2% |
| Construction | 2% |
| Energy | 2% |
| Pharmaceutical | 1% |
| Internet | 1% |
| Government | 1% |
| Utilities | 1% |
| Start-up | 1% |
| Non Profits | 1% |
| Real Estate | 1% |
| Education | 1% |
| Insurance | 1% |
Market manager turnover and employment statistics
Market manager unemployment rate over time
The unemployment rate for market managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Market manager unemployment rate by year
| Year | Market manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average market manager tenure
The average market manager stays at their job for 1-2 years, based on the 12,086 market managers resumes in Zippia's database.
Market manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 14% |
| 1-2 years | 37% |
| 3-4 years | 17% |
| 5-7 years | 16% |
| 8-10 years | 6% |
| 11+ years | 9% |
Market manager LGBT ratio compared to similar jobs
Review the percent of market managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Internet Manager | 7.25% | 94,330 |
| Green Marketing Analyst | 9.54% | 70,376 |
| Market Manager | 9.86% | - |
| Director Of Programming And Special Events | 16.11% | 20,001 |
Similar market manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Internet Manager | 7.25% | 94,330 |
| Green Marketing Analyst | 9.54% | 70,376 |
| Director Of Programming And Special Events | 16.11% | 20,001 |
Foreign languages spoken by market managers
The most common foreign language among market managers is Spanish at 52.8%. The second-most popular foreign language spoken is French at 13.4% and German is the third-most popular at 4.9%.
- Spanish, 52.8%
- French, 13.4%
- German, 4.9%
- Portuguese, 4.7%
- Chinese, 3.6%
- Other, 20.6%
Market manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 52.8% |
| French | 13.4% |
| German | 4.9% |
| Portuguese | 4.7% |
| Chinese | 3.6% |
| Other | 20.6% |
