Market Manager Education Requirements And Degrees

There are several education requirements to become a market manager. Market managers usually study business, marketing or communication. 72% of market managers hold a bachelor's degree and 11% hold a master's degree. We found these by analyzing 12,086 market manager resumes to investigate the topic of market manager education more precisely.

The most common colleges for students to pursue their goal of becoming a market manager are University of Phoenix and Pennsylvania State University.

For those who would rather stay in your pajamas during the day, we prepared some online courses that can help in market manager education paths.

We prepared a list of a market manager certifications that you should consider. The necessary certifications that market managers must have to succeed are Certified Sales Professional (CSP) and Sales Management.

What Degree Should I Get to Become a Market Manager ?

The most common degree for market managers is bachelor's degree 72% of market managers earn that degree. A close second is master's degree with 11% and rounding it off is associate degree with 11%.

  • Bachelors, 72%
  • Masters, 11%
  • Associate, 11%
  • High School Diploma, 4%
  • Other Degrees, 2%
Market Manager DegreeascdescPercentagesascdesc
Bachelors
71.7%
Masters
10.9%
Associate
10.8%
High School Diploma
4.1%
Certificate
1.0%

What Should I Major in to Become a Market Manager ?

Most market managers, 36% to be exact, major in business. Some other common majors for a market manager include marketing and communication majors.

Market Manager MajorascdescPercentagesascdesc
Business
35.6%
Marketing
13.3%
Communication
6.9%
Management
6.0%
Finance
4.3%

Most Common Colleges for Market Manager

Here are the most common colleges for a market manager career in the US based on their resumes. Advocates often get their degree in University of Phoenix, Pennsylvania State University, and Arizona State University .

University of Phoenix

Pennsylvania State University

Arizona State University

Ohio State University

Michigan State University

Market Manager Common CollegeascdescPercentagesascdesc
University of Phoenix
15.03%
Pennsylvania State University
7.36%
Arizona State University
6.50%
Ohio State University
6.29%
Michigan State University
4.90%

Average Market Manager Salary by Education Level

Market managers with a Masters degree earn more than those without, at $116,656 annually. With a Bachelors degree, market managers earn a median annual income of $100,369.

Master's Degree

Bachelor's Degree

Market Manager Education LevelascdescMarket Manager Salaryascdesc
Master's Degree
$116,656
Bachelor's Degree
$100,369

Market Manager Jobs You Might Like

10 Best Universities For Market Managers

In a lot of cases, a higher education can mean a higher salary or even a better job. That's why we found out the best colleges for market managers. We based this list on these metrics: admissions rate, retention rate, mean earnings of students working, ratio of working vs. non-working students 10 years after admission, average cost of attendance and median debt for graduates.

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990
RankascdescSchoolascdescLocationascdesc
1
University of Georgia
Athens, GA
2
University of Wisconsin - Madison
Madison, WI
3
University of Minnesota - Twin Cities
Minneapolis, MN
4
Purdue University
West Lafayette, IN
5
Howard University
Washington, DC

20 Best Online Courses for Market Managers

Sometimes things are just better when you get to stay in your pajamas all day. That includes school. We found top courses for market managers from Udemy, Coursera, EDX, and ed2go that will help you advance in your career. Here are essential skills you need to be a market manager:

  • Customer service
  • Business development
  • Sales goals
If you want to improve market managers skills these courses could help you in this.

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Sales Fire: B2B Sales & Business Development for Startups
udemy
4.4
(519)

The Ultimate Sales Methodology for Business Development & B2B Sales to Learn Sales Strategy, Sales Skills & Deal Closing...

Become a Product Marketing Manager Product Management
udemy
4.3
(407)

Product Marketing Strategy: Marketing New Product: Product to Market: Product Promotion: New Product Launch Strategy...

New Product Development - develop your own new product
coursera

New product development is essential for the survival of many companies in the Hi-Tec sector, as well as other sectors. The percentage of sales of successful business organizations tied to the successful Introduction of new products and services is high. However, the failure rate of new products development projects is also high and therefore there is a need for a methodology based on a well-designed process as well as tools and techniques to manage New Product Development (NPD) projects. Since...

Operations Management: Supply Chains, Products and Services
udemy
4.3
(755)

Master Supply Chain Management and Product and Service Development in Manufacturing and Service Organizations...

The Complete Sales Skills Master Class - Sales Marketing B2B
udemy
4.2
(377)

Master Sales Skills, Marketing Strategy, B2B Sales, Business Development, Lead Generation Using Top Social Skills...

Professional Sales Skills
ed2go

Discover how to begin a successful and rewarding career in sales...

Business Development & B2B Sales for Startups- Sales Valley
udemy
4.5
(4,911)

The Complete Startup Playbook for Business Development & B2B Sales to learn Lead Generation, Pitching, & Closing Deals...

New Product Development
edX (Global)

An effective process for conceiving, developing and launching new products or services is critical to becoming competitive in most industries. This course includes key concepts like new product development strategy, types of product development strategies and steps. This course involves (a) Organizational integration of the work of functional specialists, industrial designers, and other key participants within the firm. (b) Reducing the time-to-market while meeting cost and quality targets. ...

Sales Operations/Management
coursera

Sales jobs span nearly every industry, from agribusiness and pharmaceuticals, to telecommunications and property management. And essential to sales is the management of the sales force. This course provides the knowledge and know how required for careers in sales management. Students are exposed to all facets of sales management, including organizing, selecting, training, motivating, supervising and compensating the sales force, territory management and administration and sales and expense forec...

Product and Service Management
udemy
4.3
(931)

Know the Work that is Involved in Getting a Product Onto the Shelf and a Service Ready for Effective Delivery...

Customer Insights: New Product Development Orientation
coursera

This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities. Through an integrated set of five modules and hands-on project experiences, learners will acquire the knowledge and skills to turn their ideas gained from understanding customer needs into innovative new products...

Customer Service
udemy
4.6
(4,254)

How to Approach New Customers and Maintain Existing Ones...

Inventory Management A-Z: Supply Chain & Business Operations
udemy
4.5
(672)

Inventory Management Basics: MBA beginners course to your optimize your Purchasing, Logistics, EOQ and Safety Stock...

Marketing Innovative Products and Services
edX (Global)

Marketing innovative products and services occurs in an ever-changing environment, and requires rapid decision making with incomplete information. These innovations are introduced at increasingly frequent intervals, and there are high mortality rates for products and services, and the businesses themselves. Our course provides a practical, how-to guide for navigating these marketing challenges to bring innovative new products and services to market. With learning modules on product strategy,...

LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn
udemy
4.4
(4,467)

LinkedIn Machine: The LinkedIn MasterClass to learn LinkedIn Marketing, Lead Generation, Business Development, B2B Sales...

Digital Marketing: How to Generate Sales Leads
udemy
4.3
(520)

Learn How To Generate Leads With A Step-By-Step Workbook & Action Plan To Boost Your Sales in 2019...

Customer Service Mastery: Delight Every Customer
udemy
4.6
(9,621)

Master Customer Service using this practical customer care course...

Start Improving Customer Service
udemy
4.1
(2,025)

Creating a Customer Service advantage in Your department or business through communication and Customer Management...

Product Management Fundamentals
udemy
4.3
(1,252)

Start the Journey to becoming a Product Manager...

Salesforce Sales Development Representative
coursera

If you've always wanted a rewarding career, the tech sales industry may be the path for you. If you're an ambitious problem-solver who likes to win, you'll find tech sales not only fulfilling, but lucrative as well. As the tech industry continuously introduces innovative services and products, tech sales roles have become more crucial than ever. SDRs are in the front lines of the tech biz, connecting with customers and clients, and coming up with the smartest solutions for their problems. Sales...

Best Market Manager Certifications in 2021

There are certain things that come along with being certified. In addition to earning a credential that proves you know what you're doing, you might also receive some extra benefits or a salary raise from your company. Sometimes it pays to do the extra work. If you're interested in making more money as a market manager, you might consider earning these certifications:

  • Certified Sales Professional (CSP)
  • Sales Management
  • Professional Certified Marketer (PCM)

1. Certified Sales Professional (CSP)

The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling. From business creation to improved time and territory management; goal-setting to prospecting, and everything in between, attendees return to the territory with a renewed enthusiasm for selling.

The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling. From business creation to improved time and territory management; goal-setting to prospecting, and everything in between, attendees return to the territory with a renewed enthusiasm for selling.

Certification Details
  • More than two years of education or training after high school required? Yes
  • More than two years of work experience required? Yes
  • Oral or Written Exam Required? Yes
  • Renewal Required? Every 3 year(s)
2. Sales Management

The SIOR designation is a professional achievement for highly qualified commercial real estate practitioners with a strong transactional history in brokerage, fee-based services, or executive management.

The SIOR designation is a professional achievement for highly qualified commercial real estate practitioners with a strong transactional history in brokerage, fee-based services, or executive management.

Certification Details
  • More than two years of education or training after high school required? Yes
  • More than two years of work experience required? Yes
  • Oral or Written Exam Required? Yes
  • Renewal Required? 
Certifying Website
Sales Management
Certifying Organization
Society of Industrial and...
3. Professional Certified Marketer (PCM)

Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments. The American Marketing Association's Professional Certified Marketer (PCM) program gives you a tangible, convenient way to do both. You can earn the PCM designation by passing a comprehensive exam covering the key areas of marketing. Developed with input from hundreds of marketing experts, the PCM program meets strict national professional certification criteria and standards for excellence in marketing.

Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments. The American Marketing Association's Professional Certified Marketer (PCM) program gives you a tangible, convenient way to do both. You can earn the PCM designation by passing a comprehensive exam covering the key areas of marketing. Developed with input from hundreds of marketing experts, the PCM program meets strict national professional certification criteria and standards for excellence in marketing.

Certification Details
  • More than two years of education or training after high school required? No
  • More than two years of work experience required? No
  • Oral or Written Exam Required? Yes
  • Renewal Required? Every 3 year(s)
Certifying Organization
American Marketing Association

Entry Level Jobs For Becoming A Market Manager

Top 10 Affordable Universities For Market Managers

If those top 10 were a bit out of your price range, you might want to check these schools instead. After factoring in in-state tuition and fees, average cost of attendance, admissions rate, average net price and mean earnings after 6 years, we found that these are the most affordable schools for market managers.

1. University of Florida

Gainesville, FL • Private

In-State Tuition
$6,381
Cost of Attendance
Cost of attendance is the estimated annual cost of attending a particular college or university. It includes tuition and fees, books and supplies, and living expenses.
$21,034

2. Fashion Institute of Technology

New York, NY • Private

In-State Tuition
$5,740
Cost of Attendance
Cost of attendance is the estimated annual cost of attending a particular college or university. It includes tuition and fees, books and supplies, and living expenses.
$17,864

3. SUNY Farmingdale

Farmingdale, NY • Private

In-State Tuition
$8,306
Cost of Attendance
Cost of attendance is the estimated annual cost of attending a particular college or university. It includes tuition and fees, books and supplies, and living expenses.
$16,091

4. USF Sarasota-Manatee

Sarasota, FL • Private

In-State Tuition
$5,587
Cost of Attendance
Cost of attendance is the estimated annual cost of attending a particular college or university. It includes tuition and fees, books and supplies, and living expenses.
$13,043

5. Florida State University

Tallahassee, FL • Private

In-State Tuition
$5,656
Cost of Attendance
Cost of attendance is the estimated annual cost of attending a particular college or university. It includes tuition and fees, books and supplies, and living expenses.
$21,623

6. University of South Florida

Tampa, FL • Private

In-State Tuition
$6,410
Cost of Attendance
Cost of attendance is the estimated annual cost of attending a particular college or university. It includes tuition and fees, books and supplies, and living expenses.
$20,456

7. California State University - Dominguez Hills

Carson, CA • Private

In-State Tuition
$6,942
Cost of Attendance
Cost of attendance is the estimated annual cost of attending a particular college or university. It includes tuition and fees, books and supplies, and living expenses.
$14,469

8. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Cost of Attendance
Cost of attendance is the estimated annual cost of attending a particular college or university. It includes tuition and fees, books and supplies, and living expenses.
$22,430

9. California State University - Fresno

Fresno, CA • Private

In-State Tuition
$6,587
Cost of Attendance
Cost of attendance is the estimated annual cost of attending a particular college or university. It includes tuition and fees, books and supplies, and living expenses.
$16,915

10. Brigham Young University

Provo, UT • Private

In-State Tuition
$5,620
Cost of Attendance
Cost of attendance is the estimated annual cost of attending a particular college or university. It includes tuition and fees, books and supplies, and living expenses.
$18,136
RankascdescSchoolascdescLocationascdesc
1
University of Florida
Gainesville, FL
2
Fashion Institute of Technology
New York, NY
3
SUNY Farmingdale
Farmingdale, NY
4
USF Sarasota-Manatee
Sarasota, FL
5
Florida State University
Tallahassee, FL

Top 10 Hardest Universities To Get Into For Market Managers

Some people like a challenge. Well, we challenge you to get into one of these schools. It's not going to be easy. We know this based on these institutions' admissions rates, average SAT scores accepted, median ACT scores accepted and mean earnings of students 6 years after admission.

1. Northwestern University

Evanston, IL • Private

Admissions Rate
8%
SAT Average
1,508

2. University of Southern California

Los Angeles, CA • Private

Admissions Rate
13%
SAT Average
1,445

3. University of Pennsylvania

Philadelphia, PA • Private

Admissions Rate
8%
SAT Average
1,492

4. Northeastern University

Boston, MA • Private

Admissions Rate
19%
SAT Average
1,466

5. Boston University

Boston, MA • Private

Admissions Rate
22%
SAT Average
1,420

6. University of Texas at Austin

Austin, TX • Private

Admissions Rate
39%
SAT Average
1,367

7. Stanford University

Stanford, CA • Private

Admissions Rate
4%
SAT Average
1,497

8. SUNY at Binghamton

Vestal, NY • Private

Admissions Rate
40%
SAT Average
1,376

9. Villanova University

Villanova, PA • Private

Admissions Rate
29%
SAT Average
1,407

10. University of Maryland - College Park

College Park, MD • Private

Admissions Rate
47%
SAT Average
1,390
RankascdescSchoolascdescLocationascdesc
1
Northwestern University
Evanston, IL
2
University of Southern California
Los Angeles, CA
3
University of Pennsylvania
Philadelphia, PA
4
Northeastern University
Boston, MA
5
Boston University
Boston, MA

Top 10 Easier To Apply Universities For Market Managers

Why make getting a job harder on yourself than it has to be? With these colleges, you're sure to be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores and average salary of students 6 years after graduation in order to uncover which were the easiest schools to get into.

1. Oklahoma Wesleyan University

Bartlesville, OK • Private

Admissions Rate
68%
SAT Average
964

2. University of the Incarnate Word

San Antonio, TX • Private

Admissions Rate
88%
SAT Average
1,044

3. D'Youville College

Buffalo, NY • Private

Admissions Rate
100%
SAT Average
1,072

4. LIM College

New York, NY • Private

Admissions Rate
83%
SAT Average
1,061

5. Holy Names University

Oakland, CA • Private

Admissions Rate
70%
SAT Average
849

6. Notre Dame College

Cleveland, OH • Private

Admissions Rate
90%
SAT Average
994

7. Gwynedd Mercy University

Gwynedd Valley, PA • Private

Admissions Rate
92%
SAT Average
1,031

8. Mount Saint Mary's University

Los Angeles, CA • Private

Admissions Rate
84%
SAT Average
1,031

9. Barry University

Miami, FL • Private

Admissions Rate
91%
SAT Average
1,006

10. Felician University

Lodi, NJ • Private

Admissions Rate
81%
SAT Average
999
RankascdescSchoolascdescLocationascdesc
1
Oklahoma Wesleyan University
Bartlesville, OK
2
University of the Incarnate Word
San Antonio, TX
3
D'Youville College
Buffalo, NY
4
LIM College
New York, NY
5
Holy Names University
Oakland, CA

Market Manager Internship Jobs

Market Manager Jobs

Updated April 30, 2021