How to hire a market manager

How to hire a market manager, step by step

Here's a step-by-step market manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a market manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new market manager
• Step 8: Go through the hiring process checklist

What does a market manager do?

Post a market manager job for free, promote it for a fee

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1. Identify your hiring needs

   Before you post your market manager job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a market manager for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect market manager also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   The following list breaks down different types of market managers and their corresponding salaries.

   Type of Market Manager	Description	Hourly rate
   Market Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$25-68
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Business Development And Marketing Manager	The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations... Show more	$24-53

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Customer Service
   • Business Development
   • Strong Analytical
   • Human Resources
   • Strong Time Management
   • Market Research
   • Project Management
   • CRM
   • Direct Reports
   • Product Development
   • Financial Performance
   • Client Relationships
   • Excellent Organizational
   • Customer Satisfaction

   Check all skills

   Responsibilities:

   • Manage 1K+ mix sector book of securities.
   • Manage in-house system implementation of OTC derivatives and swap trades.
   • Lead RFP responses and identify and develop team strategy for final interviews.
   • Lead the product management effort to assign and integrate vendor (OEM) agreements to the IBM royalty payment processes.
   • Manage Americas field marketing with particular attention to event management and regional advertising including Adwords.
   • Manage and develop staff consisting of a provider relations manager, a Medicare contractor and provider relations representatives.

   More market manager duties

3. Make a budget

   Including a salary range in your market manager job description helps attract top candidates to the position. A market manager salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a market manager in Wyoming may be lower than in New York, and an entry-level market manager usually earns less than a senior-level market manager. Additionally, a market manager with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average market manager salary

   $88,058yearly

   $42.34 hourly rate

   ---

   Entry-level market manager salary

   $54,000 yearly salary

   Updated January 20, 2026

   Average market manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	New York	$120,574	$58
   2	Pennsylvania	$116,702	$56
   3	California	$116,102	$56
   4	New Jersey	$110,644	$53
   5	Virginia	$108,615	$52
   6	Massachusetts	$104,162	$50
   7	Connecticut	$102,611	$49
   8	Ohio	$100,812	$48
   9	North Carolina	$96,441	$46
   10	District of Columbia	$96,038	$46
   11	Tennessee	$93,555	$45
   12	Illinois	$84,620	$41
   13	Indiana	$81,195	$39
   14	Maine	$80,724	$39
   15	Washington	$80,355	$39
   16	Texas	$78,356	$38
   17	Missouri	$78,101	$38
   18	Michigan	$77,764	$37
   19	Oregon	$76,948	$37
   20	Florida	$73,234	$35

   Average market manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	BP America Inc	$175,849	$84.54	12
   2	VMware	$153,424	$73.76	1
   3	Accenture	$153,139	$73.62	1,290
   4	Meta	$152,888	$73.50	480
   5	Crown Castle International	$151,892	$73.03
   6	Biogen	$151,761	$72.96	1
   7	Incyte	$145,730	$70.06
   8	Google	$145,289	$69.85	444
   9	Shell Trading	$144,969	$69.70	1
   10	Sigma-Aldrich	$142,259	$68.39
   11	Citi	$141,847	$68.20	23
   12	CIBC World Markets	$140,796	$67.69
   13	Ernst & Young	$140,328	$67.47	231
   14	Airbnb	$137,223	$65.97	6
   15	Northern Trust	$135,588	$65.19	3
   16	Barclays	$135,188	$64.99	3
   17	Apple	$134,006	$64.43	77
   18	IBM	$133,707	$64.28	48
   19	Vertafore	$133,425	$64.15
   20	AbbVie	$131,842	$63.39	130

4. Writing a market manager job description

   A good market manager job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a market manager job description:

   Market manager job description example

   Connecticut,United States
   
   Apple Retail
   
   + Key Qualifications
   
   + Proven ability to drive amazing customer experiences - and results - through team development.
   
   + Experience with diplomatically managing multiple commitments to customers, staff, and operations.
   
   + Ability to adapt to challenges while remaining calm in a constantly changing retail environment.
   
   **Description**
   
   As a Manager, you're responsible for inspiring your team to create ownership opportunities for customers on the sales floor. Elsewhere, you guide the talent that provides technical support and training, while working in partnership with the business team. And behind the scenes, you oversee operations such as inventory and visual merchandising. You actively build your teams - hiring, training, and developing team members in all these disciplines and more. Supporting Apple simplicity is a complex job, and you make it look easy. Discover even more benefits of doing what you love. Apple's most important resource, our soul, is our people. Apple benefits help further the well-being of our employees and their families in meaningful ways. No matter where you work at Apple, you can take advantage of our health and wellness resources and time-away programs. We're proud to provide stock grants to employees at all levels of the company, and we also give employees the option to buy Apple stock at a discount - both offer everyone at Apple the chance to share in the company's success. You'll discover many more benefits of working at Apple, such as programs that match your charitable contributions, reimburse you for continuing your education, and give you special employee pricing on Apple products. Note: Apple benefits programs vary by country and are subject to eligibility requirements.
   
   **Education & Experience**
   
   **Additional Requirements**
   
   **Apple Footer**
   
   Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant (Opens in a new window) .
   
   Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants. United States Department of Labor. Learn more (Opens in a new window) .
   
   Apple is required to comply with a COVID-19 vaccination mandate issued by the New York City Department of Health. We will verify the vaccination status of all New York City team members who are working at an Apple Store, office, or partner store in New York City. New York City Department of Health Learn more (Opens in a new window) .
   
   Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you're applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines (opens in a new window) applicable in your area.
   
   Apple participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program (Opens in a new window) .
   
   Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) .

   Copy this example

   

5. Post your job

   To find market managers for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any market managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level market managers with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your market manager job on Zippia to find and attract quality market manager candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit market managers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new market manager

   Once you've found the market manager candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   To prepare for the new market manager first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a market manager?