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Market Manager Vs Associate Brand Manager

The differences between market managers and associate brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a market manager and an associate brand manager. Additionally, an associate brand manager has an average salary of $95,925, which is higher than the $88,058 average annual salary of a market manager.

The top three skills for a market manager include customer service, business development and strong analytical. The most important skills for an associate brand manager are customer service, sales floor, and loyalty programs.

Market manager vs associate brand manager overview

Market ManagerAssociate Brand Manager
Yearly Salary$88,058$95,925
Hourly rate$42.34$46.12
Growth Rate10%10%
Number Of Jobs177,88669,511
Job Satisfaction--
Most Common DegreeBachelor's Degree, 72%Bachelor's Degree, 64%
Average Age3939
Years Of Experience1010

What does a Market Manager do?

A marketing manager is an executive who manages a brand or product's promotion positioning. Marketing managers analyze the trends in the industry and the demand for certain products and services. Typically, they attract more customers to purchase products and/or services and raise brand awareness through marketing campaigns. They research, identify, examine, and evaluate product demand. Also, they review advertising materials like print ads to boost the marketing strategy of the company and strengthen its campaign.

What does an associate brand manager do?

Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.

Market manager vs associate brand manager salary

Market managers and associate brand managers have different pay scales, as shown below.

Market ManagerAssociate Brand Manager
Average Salary$88,058$95,925
Salary RangeBetween $54,000 And $143,000Between $67,000 And $137,000
Highest Paying CityNew York, NYParsippany-Troy Hills, NJ
Highest Paying StateNew YorkNew Jersey
Best Paying CompanyBP America IncThe Walt Disney Company
Best Paying IndustryManufacturingManufacturing

Differences between market manager and associate brand manager education

There are a few differences between a market manager and an associate brand manager in terms of educational background:

Market ManagerAssociate Brand Manager
Most Common DegreeBachelor's Degree, 72%Bachelor's Degree, 64%
Most Common MajorBusinessMarketing
Most Common CollegeUniversity of GeorgiaUniversity of Georgia

Market manager vs associate brand manager demographics

Here are the differences between market managers' and associate brand managers' demographics:

Market ManagerAssociate Brand Manager
Average Age3939
Gender RatioMale, 66.1% Female, 33.9%Male, 40.0% Female, 60.0%
Race RatioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between market manager and associate brand manager duties and responsibilities

Market Manager Example Responsibilities.

  • Manage 1K+ mix sector book of securities.
  • Manage in-house system implementation of OTC derivatives and swap trades.
  • Lead RFP responses and identify and develop team strategy for final interviews.
  • Lead the product management effort to assign and integrate vendor (OEM) agreements to the IBM royalty payment processes.
  • Manage Americas field marketing with particular attention to event management and regional advertising including Adwords.
  • Manage and develop staff consisting of a provider relations manager, a Medicare contractor and provider relations representatives.
  • Show More

Associate Brand Manager Example Responsibilities.

  • Manage and oversee rebranding campaign that includes social & new website!
  • Manage high impact market seeding activities for five teams - include driving participation, follow-up, and ROI analysis.
  • Manage all SEO initiatives including link building and website optimization for improve conversions.
  • Manage sales analysis through Nielsen and IRI data and deliver recommendations to senior management.
  • Provide leadership to all the impacted EIT teams in managing business expectation while ensuring successful accomplishment critical project milestones.
  • Analyze Nielsen POS & HH panel data, category market trends and competitive set to identify category insights.
  • Show More

Market manager vs associate brand manager skills

Common Market Manager Skills
  • Customer Service, 16%
  • Business Development, 8%
  • Strong Analytical, 5%
  • Human Resources, 4%
  • Strong Time Management, 4%
  • Market Research, 4%
Common Associate Brand Manager Skills
  • Customer Service, 45%
  • Sales Floor, 36%
  • Loyalty Programs, 5%
  • Minimizes Risk, 2%
  • PET, 2%
  • Product Suggestions, 1%

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