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The differences between market managers and associate brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a market manager and an associate brand manager. Additionally, an associate brand manager has an average salary of $95,925, which is higher than the $88,058 average annual salary of a market manager.
The top three skills for a market manager include customer service, business development and strong analytical. The most important skills for an associate brand manager are customer service, sales floor, and loyalty programs.
Market Manager | Associate Brand Manager | |
Yearly Salary | $88,058 | $95,925 |
Hourly rate | $42.34 | $46.12 |
Growth Rate | 10% | 10% |
Number Of Jobs | 177,886 | 69,511 |
Job Satisfaction | - | - |
Most Common Degree | Bachelor's Degree, 72% | Bachelor's Degree, 64% |
Average Age | 39 | 39 |
Years Of Experience | 10 | 10 |
A marketing manager is an executive who manages a brand or product's promotion positioning. Marketing managers analyze the trends in the industry and the demand for certain products and services. Typically, they attract more customers to purchase products and/or services and raise brand awareness through marketing campaigns. They research, identify, examine, and evaluate product demand. Also, they review advertising materials like print ads to boost the marketing strategy of the company and strengthen its campaign.
Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.
Market managers and associate brand managers have different pay scales, as shown below.
Market Manager | Associate Brand Manager | |
Average Salary | $88,058 | $95,925 |
Salary Range | Between $54,000 And $143,000 | Between $67,000 And $137,000 |
Highest Paying City | New York, NY | Parsippany-Troy Hills, NJ |
Highest Paying State | New York | New Jersey |
Best Paying Company | BP America Inc | The Walt Disney Company |
Best Paying Industry | Manufacturing | Manufacturing |
There are a few differences between a market manager and an associate brand manager in terms of educational background:
Market Manager | Associate Brand Manager | |
Most Common Degree | Bachelor's Degree, 72% | Bachelor's Degree, 64% |
Most Common Major | Business | Marketing |
Most Common College | University of Georgia | University of Georgia |
Here are the differences between market managers' and associate brand managers' demographics:
Market Manager | Associate Brand Manager | |
Average Age | 39 | 39 |
Gender Ratio | Male, 66.1% Female, 33.9% | Male, 40.0% Female, 60.0% |
Race Ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
LGBT Percentage | 10% | 10% |