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The differences between market managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a market manager and a digital marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $88,058 average annual salary of a market manager.
The top three skills for a market manager include customer service, business development and strong analytical. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Market Manager | Digital Marketing Manager | |
| Yearly Salary | $88,058 | $99,563 |
| Hourly rate | $42.34 | $47.87 |
| Growth Rate | 10% | 10% |
| Number Of Jobs | 177,886 | 126,137 |
| Job Satisfaction | - | - |
| Most Common Degree | Bachelor's Degree, 72% | Bachelor's Degree, 77% |
| Average Age | 39 | 39 |
| Years Of Experience | 10 | 10 |
A marketing manager is an executive who manages a brand or product's promotion positioning. Marketing managers analyze the trends in the industry and the demand for certain products and services. Typically, they attract more customers to purchase products and/or services and raise brand awareness through marketing campaigns. They research, identify, examine, and evaluate product demand. Also, they review advertising materials like print ads to boost the marketing strategy of the company and strengthen its campaign.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Market managers and digital marketing managers have different pay scales, as shown below.
| Market Manager | Digital Marketing Manager | |
| Average Salary | $88,058 | $99,563 |
| Salary Range | Between $54,000 And $143,000 | Between $71,000 And $138,000 |
| Highest Paying City | New York, NY | San Francisco, CA |
| Highest Paying State | New York | New Jersey |
| Best Paying Company | BP America Inc | Conrad N. Hilton Foundation |
| Best Paying Industry | Manufacturing | - |
There are a few differences between a market manager and a digital marketing manager in terms of educational background:
| Market Manager | Digital Marketing Manager | |
| Most Common Degree | Bachelor's Degree, 72% | Bachelor's Degree, 77% |
| Most Common Major | Business | Marketing |
| Most Common College | University of Georgia | University of Georgia |
Here are the differences between market managers' and digital marketing managers' demographics:
| Market Manager | Digital Marketing Manager | |
| Average Age | 39 | 39 |
| Gender Ratio | Male, 66.1% Female, 33.9% | Male, 56.0% Female, 44.0% |
| Race Ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |