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The differences between market managers and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a market manager and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $88,058 average annual salary of a market manager.
The top three skills for a market manager include customer service, business development and strong analytical. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Market Manager | Marketing Director | |
| Yearly Salary | $88,058 | $114,906 |
| Hourly rate | $42.34 | $55.24 |
| Growth Rate | 10% | 10% |
| Number Of Jobs | 177,886 | 93,503 |
| Job Satisfaction | - | - |
| Most Common Degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Average Age | 39 | 39 |
| Years Of Experience | 10 | 10 |
A marketing manager is an executive who manages a brand or product's promotion positioning. Marketing managers analyze the trends in the industry and the demand for certain products and services. Typically, they attract more customers to purchase products and/or services and raise brand awareness through marketing campaigns. They research, identify, examine, and evaluate product demand. Also, they review advertising materials like print ads to boost the marketing strategy of the company and strengthen its campaign.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Market managers and marketing directors have different pay scales, as shown below.
| Market Manager | Marketing Director | |
| Average Salary | $88,058 | $114,906 |
| Salary Range | Between $54,000 And $143,000 | Between $68,000 And $193,000 |
| Highest Paying City | New York, NY | San Francisco, CA |
| Highest Paying State | New York | California |
| Best Paying Company | BP America Inc | Brookfield Properties |
| Best Paying Industry | Manufacturing | Manufacturing |
There are a few differences between a market manager and a marketing director in terms of educational background:
| Market Manager | Marketing Director | |
| Most Common Degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Most Common Major | Business | Business |
| Most Common College | University of Georgia | University of Georgia |
Here are the differences between market managers' and marketing directors' demographics:
| Market Manager | Marketing Director | |
| Average Age | 39 | 39 |
| Gender Ratio | Male, 66.1% Female, 33.9% | Male, 46.7% Female, 53.3% |
| Race Ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |