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Market manager salary
Average market manager salary
$88,058
The average salary for a Market Manager in the United States is approximately $88,058 per year, translating to about $42 per hour. Market Managers play a critical role in formulating marketing strategies, analyzing market trends, and overseeing promotional campaigns. Their income can vary significantly based on factors such as experience, location, and the specific industry they are involved in.
For instance, entry-level Market Managers may earn less than their more experienced counterparts, with salaries increasing as they gain expertise. Additionally, states such as California and New York tend to offer higher salaries due to the cost of living and demand for skilled professionals in the field. In contrast, states with a lower cost of living may provide salaries closer to the national average.
As you explore job opportunities, consider not just the salary, but also the potential for growth within the industry. Many companies offer competitive benefits and incentives that can significantly enhance overall compensation. Resources like Zippia can provide insights into current salary trends, helping you make informed decisions about your career path in marketing.
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Where can a Market Manager earn more?
Market manager salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level market manager | $65,400 | $31.43 |
| Mid-level market manager | $69,800 | $33.57 |
| Senior-level market manager | $159,000 | $76.36 |
Market manager salary estimates from across the web
Average market manager salary by state
The highest-paying states for market managers are New York, Rhode Island, and Pennsylvania. The lowest average market manager salary states are Wyoming, Montana, and South Dakota.
- State view
- County view
Highest paying states for market managers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York | $118,282 | $56.87 |
| 2 | Rhode Island | $116,180 | $55.86 |
| 3 | New Jersey | $109,731 | $52.76 |
| 4 | Pennsylvania | $114,430 | $55.01 |
| 5 | Massachusetts | $103,640 | $49.83 |
| 6 | California | $104,399 | $50.19 |
| 7 | Connecticut | $103,153 | $49.59 |
| 8 | Virginia | $106,890 | $51.39 |
| 9 | District of Columbia | $95,868 | $46.09 |
| 10 | Delaware | $92,225 | $44.34 |
| 11 | Ohio | $98,047 | $47.14 |
| 12 | North Carolina | $93,460 | $44.93 |
| 13 | Maryland | $99,101 | $47.64 |
| 14 | Illinois | $83,993 | $40.38 |
| 15 | Tennessee | $83,781 | $40.28 |
| 16 | Wisconsin | $83,520 | $40.15 |
| 17 | Nevada | $91,639 | $44.06 |
| 18 | New Hampshire | $90,787 | $43.65 |
| 19 | Oregon | $78,028 | $37.51 |
| 20 | West Virginia | $92,901 | $44.66 |
| 21 | Washington | $79,318 | $38.13 |
| 22 | Indiana | $81,082 | $38.98 |
| 23 | Texas | $77,368 | $37.20 |
| 24 | Michigan | $77,746 | $37.38 |
| 25 | Vermont | $76,808 | $36.93 |
| 26 | Maine | $79,440 | $38.19 |
| 27 | Kansas | $72,932 | $35.06 |
| 28 | Georgia | $71,821 | $34.53 |
| 29 | Utah | $70,181 | $33.74 |
| 30 | Kentucky | $72,917 | $35.06 |
| 31 | Florida | $72,680 | $34.94 |
| 32 | Missouri | $74,886 | $36.00 |
| 33 | Arizona | $70,819 | $34.05 |
| 34 | South Carolina | $72,505 | $34.86 |
| 35 | Idaho | $69,846 | $33.58 |
| 36 | Louisiana | $70,921 | $34.10 |
| 37 | Minnesota | $66,261 | $31.86 |
| 38 | Hawaii | $66,452 | $31.95 |
| 39 | New Mexico | $70,249 | $33.77 |
| 40 | North Dakota | $66,713 | $32.07 |
| 41 | Mississippi | $68,680 | $33.02 |
| 42 | Arkansas | $64,505 | $31.01 |
| 43 | Alabama | $66,711 | $32.07 |
| 44 | Iowa | $66,549 | $31.99 |
| 45 | Colorado | $55,685 | $26.77 |
| 46 | Alaska | $69,178 | $33.26 |
| 47 | Montana | $62,887 | $30.23 |
| 48 | Wyoming | $63,290 | $30.43 |
| 49 | South Dakota | $61,922 | $29.77 |
| 50 | Nebraska | $61,057 | $29.35 |
| 51 | Oklahoma | $61,640 | $29.63 |
Highest paying cities for market managers
The highest-paying cities for market managers are New York, NY, Philadelphia, PA, and San Francisco, CA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York, NY | $120,574 | $57.97 |
| 2 | Philadelphia, PA | $116,702 | $56.11 |
| 3 | San Francisco, CA | $116,102 | $55.82 |
| 4 | Jersey City, NJ | $110,644 | $53.19 |
| 5 | McLean, VA | $108,615 | $52.22 |
| 6 | Boston, MA | $104,162 | $50.08 |
| 7 | Hartford, CT | $102,611 | $49.33 |
| 8 | Cleveland, OH | $100,812 | $48.47 |
| 9 | Raleigh, NC | $96,441 | $46.37 |
| 10 | Washington, DC | $96,038 | $46.17 |
| 11 | Kingsport, TN | $93,555 | $44.98 |
| 12 | Chicago, IL | $84,620 | $40.68 |
| 13 | Indianapolis, IN | $81,195 | $39.04 |
| 14 | Portland, ME | $80,724 | $38.81 |
| 15 | Seattle, WA | $80,355 | $38.63 |
| 16 | San Antonio, TX | $78,356 | $37.67 |
| 17 | Saint Louis, MO | $78,101 | $37.55 |
| 18 | Ann Arbor, MI | $77,764 | $37.39 |
| 19 | Portland, OR | $76,948 | $36.99 |
| 20 | Orlando, FL | $73,234 | $35.21 |
Market manager salary details
A market manager's salary ranges from $54,000 a year at the 10th percentile to $143,000 at the 90th percentile.
What is a market manager's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $143,000 | $11,917 | $69 |
| 75th Percentile | $113,000 | $9,417 | $54 |
| Average | $88,058 | $7,338 | $42 |
| 25th Percentile | $68,000 | $5,667 | $33 |
| 10th Percentile | $54,000 | $4,500 | $26 |
Highest paying market manager jobs
The highest paying types of market managers are product marketing manager, market development manager, and marketing manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Manager, Field Marketing | $93,296 | $7,775 | $44.85 | 174,371 |
| Business Development And Marketing Manager | $75,369 | $6,281 | $36.23 | 182,239 |
| Marketing Manager/Project Manager | $78,368 | $6,531 | $37.68 | 187,949 |
| Regional Manager | $97,855 | $8,155 | $47.05 | 156,364 |
| Marketing And Operations Manager | $93,738 | $7,812 | $45.07 | 152,231 |
| Brand Manager | $97,789 | $8,149 | $47.01 | 127,429 |
Top companies hiring market managers now:
Which companies pay market managers the most?
Market manager salaries at BP America Inc and VMware are the highest-paying according to our most recent salary estimates. In addition, the average market manager salary at companies like Accenture and Meta are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | BP America Inc | $175,849 | $84.54 |
| 2 | VMware | $153,424 | $73.76 |
| 3 | Accenture | $153,139 | $73.62 |
| 4 | Meta | $152,888 | $73.50 |
| 5 | Crown Castle International | $151,892 | $73.03 |
| 6 | Biogen | $151,761 | $72.96 |
| 7 | Incyte | $145,730 | $70.06 |
| 8 | $145,289 | $69.85 | |
| 9 | Shell Trading | $144,969 | $69.70 |
| 10 | Sigma-Aldrich | $142,259 | $68.39 |
| 11 | Citi | $141,847 | $68.20 |
| 12 | CIBC World Markets | $140,796 | $67.69 |
| 13 | Ernst & Young | $140,328 | $67.47 |
| 14 | Airbnb | $137,223 | $65.97 |
| 15 | Northern Trust | $135,588 | $65.19 |
| 16 | Barclays | $135,188 | $64.99 |
| 17 | Apple | $134,006 | $64.43 |
| 18 | IBM | $133,707 | $64.28 |
| 19 | Vertafore | $133,425 | $64.15 |
| 20 | AbbVie | $131,842 | $63.39 |
Wage gap by gender, race and education
Market Manager salary by industry
The average market manager salary varies across industries:
- The average market manager salary in the manufacturing industry is $85,133, the highest of any industry.
- The average market manager salary in the finance industry is $84,768.
- Market managers in the retail industry earn an average salary of $66,009, the lowest of any industry.
Highest paying industries for market managers
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Manufacturing | $85,133 | $40.93 |
| 2 | Professional | $84,768 | $40.75 |
| 3 | Automotive | $82,287 | $39.56 |
| 4 | Telecommunication | $76,452 | $36.76 |
| 5 | Hospitality | $68,919 | $33.13 |
| 6 | Retail | $66,009 | $31.74 |
High paying market manager jobs
Market manager salary trends
The average market manager salary has risen by $16,203 over the last ten years. In 2014, the average market manager earned $71,855 annually, but today, they earn $88,058 a year. That works out to a 8% change in pay for market managers over the last decade.
Compare market manager salaries for cities or states with the national average over time.
Average market manager salary over time
Compare market manager salaries for individual cities or states with the national average.
Market manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $88,100 | $42.34 | +3.7% |
| 2024 | $84,800 | $40.75 | +1.9% |
| 2023 | $83,200 | $39.99 | +1.5% |
| 2022 | $81,900 | $39.38 | +0.8% |
| 2021 | $81,300 | $39.06 | +1.9% |
Recently added market manager salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Capital One | Market Manager-Western Maryland Area | Germantown, MD | 06/30/2025 | $104,500 |
| Service Corporation International | Market Manager | Redding, CA | 06/30/2025 | $110,000 |
| Get It-Executive | Market Strategy Manager-Remote | West Menlo Park, CA | 06/29/2025 | $155,000 |
| Sees | Little Tokyo Farmers' Market Manager | Los Angeles, CA | 06/29/2025 | $52,175 |
| Us Bank | Merchant Payment Services Market Manager | Medford, OR | 06/28/2025 | $66,640 |
| Umpqua Bank | Trust Market Manager | Walnut Creek, CA | 06/27/2025 | $120,000 |
| Elavon | Merchant Payment Services Market Manager | Nevada | 06/27/2025 | $60,435 |
| Elavon | Business Banking Market Manager | Tony, WI | 06/27/2025 | $98,175 |
| Elavon | Merchant Payment Services Market Manager | Pony, MT | 06/27/2025 | $55,760 |
| TD Bank | Market Supervision Manager | Boston, MA | 06/27/2025 | $86,840 |
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