What does a Market Manager do?
A marketing manager is an executive who manages a brand or product's promotion positioning. Marketing managers analyze the trends in the industry and the demand for certain products and services. Typically, they attract more customers to purchase products and/or services and raise brand awareness through marketing campaigns. They research, identify, examine, and evaluate product demand. Also, they review advertising materials like print ads to boost the marketing strategy of the company and strengthen its campaign.
Market manager responsibilities
Here are examples of responsibilities from real market manager resumes:
- Manage 1K+ mix sector book of securities.
- Manage in-house system implementation of OTC derivatives and swap trades.
- Lead RFP responses and identify and develop team strategy for final interviews.
- Lead the product management effort to assign and integrate vendor (OEM) agreements to the IBM royalty payment processes.
- Manage Americas field marketing with particular attention to event management and regional advertising including Adwords.
- Manage and develop staff consisting of a provider relations manager, a Medicare contractor and provider relations representatives.
- Participate in all avenues of social media as it relates to marketing: Facebook, twitter, you tube, Pinterest.
- Author SEO optimize community website copy and SEM ads.
- Report to Samsung on competitive products, promotions, and services.
- Rank in top three MDM positions for referrals in national force of 30.
- Develop and implement branding, SEO techniques and product material for new technology launch
- Lead annual bidding and strategy process; develop and execute Medicare strategy base on CMS requirements
- Assist in training new and existing MDM's on various CCR computer programs and processes.
- Organize and execute events to increase brand awareness, such as product giveaways and street campaigns.
- Develop new branding platform, including creative and messaging for patients and physicians, product brand franchise name/design.
Market manager skills and personality traits
We calculated that 16% of Market Managers are proficient in Customer Service, Business Development, and Strong Analytical. They’re also known for soft skills such as Creativity, Interpersonal skills, and Organizational skills.
We break down the percentage of Market Managers that have these skills listed on their resume here:
- Customer Service, 16%
Call Center manager supervising 5 customer service representatives; responsible for Sage CRM enhancements and integration with other systems throughout company.
- Business Development, 8%
Collaborated with business development in technology review, cultivation of strategic partnerships, acquisition business cases, and product OEM opportunities.
- Strong Analytical, 5%
Demonstrated strong analytical, organizational, problem solving, and communication skills with all levels of management.
- Human Resources, 4%
Collaborated with hospital officers to ensure that Human Resources initiatives supported the strategic plans of hospitals and enterprise.
- Strong Time Management, 4%
Execute three managerial roles simultaneously through strong time management and organizational skills.
- Market Research, 4%
Conducted primary and secondary market research, SWOT analysis, product marketability, and competitive intelligence for subgroup to maximize profits.
Most market managers use their skills in "customer service," "business development," and "strong analytical" to do their jobs. You can find more detail on essential market manager responsibilities here:
Creativity. One of the key soft skills for a market manager to have is creativity. You can see how this relates to what market managers do because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, a market manager resume shows how market managers use creativity: "adhere to company policies around inventory management and loss prevention. "
Interpersonal skills. Another soft skill that's essential for fulfilling market manager duties is interpersonal skills. The role rewards competence in this skill because "managers must deal with a range of people in different roles, both inside and outside the organization." According to a market manager resume, here's how market managers can utilize interpersonal skills in their job responsibilities: "direct business development and interpersonal relationships with new clients across all technologies. "
Organizational skills. This is an important skill for market managers to perform their duties. For an example of how market manager responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a market manager: "leverage excellent process improvement and organizational abilities to drive revenue growth within 25 stores across assigned territory. ".
Analytical skills. market manager responsibilities often require "analytical skills." The duties that rely on this skill are shown by the fact that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." This resume example shows what market managers do with analytical skills on a typical day: "directed product marketing activities, analysis and strategic direction for an $18-million product line consisting of hydrocarbon derived specialty chemicals. "
Communication skills. A commonly-found skill in market manager job descriptions, "communication skills" is essential to what market managers do. Market manager responsibilities rely on this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." You can also see how market manager duties rely on communication skills in this resume example: "achieved 143% of sales goals for business communication system terminals product line. "
The three companies that hire the most market managers are:
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Compare different market managers
Market manager vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
There are some key differences in the responsibilities of each position. For example, market manager responsibilities require skills like "customer service," "strong analytical," "excellent interpersonal," and "human resources." Meanwhile a typical manager, field marketing has skills in areas such as "digital marketing," "integrated marketing," "salesforce," and "marketing campaigns." This difference in skills reveals the differences in what each career does.
Managers, field marketing earn the highest salaries when working in the technology industry, with an average yearly salary of $100,565. On the other hand, market managers are paid more in the manufacturing industry with an average salary of $85,133.managers, field marketing tend to reach similar levels of education than market managers. In fact, managers, field marketing are 1.4% less likely to graduate with a Master's Degree and 0.2% less likely to have a Doctoral Degree.Market manager vs. Business development and marketing manager
The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that market manager responsibilities requires skills like "customer service," "strong analytical," "excellent interpersonal," and "human resources." But a business development and marketing manager might use other skills in their typical duties, such as, "digital marketing," "marketing campaigns," "integrated marketing," and "strategic partnerships."
Business development and marketing managers may earn a lower salary than market managers, but business development and marketing managers earn the most pay in the finance industry with an average salary of $88,175. On the other hand, market managers receive higher pay in the manufacturing industry, where they earn an average salary of $85,133.In general, business development and marketing managers achieve higher levels of education than market managers. They're 5.1% more likely to obtain a Master's Degree while being 0.2% more likely to earn a Doctoral Degree.Market manager vs. Associate brand manager
Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a market manager is likely to be skilled in "excellent interpersonal," "human resources," "strong time management," and "project management," while a typical associate brand manager is skilled in "sales floor," "loyalty programs," "minimizes risk," and "pet."
Associate brand managers earn the highest salary when working in the manufacturing industry, where they receive an average salary of $91,777. Comparatively, market managers have the highest earning potential in the manufacturing industry, with an average salary of $85,133.When it comes to education, associate brand managers tend to earn higher degree levels compared to market managers. In fact, they're 11.0% more likely to earn a Master's Degree, and 0.4% more likely to graduate with a Doctoral Degree.Market manager vs. Marketing manager/project manager
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Types of market manager
Updated January 8, 2025
