The role of a Market Research Analyst is to analyze a company's business and marketing strategies and standings within the market itself and to report on and suggest how the organization might do better in selling its various products and services.

This often involves researching competitive firms, selling the same items or services, as well as studying and researching the various behaviors and habits of consumers already purchasing from the company and also those that are yet to do so. This might be done through surveys, interviews, analysis of social media and user engagement, and so on. The methods vary from one Analyst to the other.

A Bachelor's degree in Market Research or a closely related field of study is highly necessary for this market, as well as some actual experience working in a position that had to do with marketing and research. Further education might be necessary, as well as proficiency with certain data analysis and marketing software.

What Does a Market Research Analyst Do

There are certain skills that many market research analysts have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

Learn more about what a Market Research Analyst does

How To Become a Market Research Analyst

If you're interested in becoming a market research analyst, one of the first things to consider is how much education you need. We've determined that 72.0% of market research analysts have a bachelor's degree. In terms of higher education levels, we found that 19.5% of market research analysts have master's degrees. Even though most market research analysts have a college degree, it's impossible to become one with only a high school degree or GED.

Learn More About How To Become a Market Research Analyst

Market Research Analyst Career Paths

Average Salary for a Market Research Analyst

Market Research Analysts in America make an average salary of $51,688 per year or $25 per hour. The top 10 percent makes over $73,000 per year, while the bottom 10 percent under $36,000 per year.
Average Market Research Analyst Salary
$51,688 Yearly
$24.85 hourly
$36,000
10 %
$51,000
Median
$73,000
90 %

What Am I Worth?

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How To Become a Market Research Analyst
How To Become a Market Research Analyst Career Overview

States With The Most Market Research Analyst Jobs

Mouse over a state to see the number of active market research analyst jobs in each state. The darker areas on the map show where market research analysts earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Market Research Analyst Jobs By State

RankStateNumber of JobsAverage Salary
1California5,364$50,885
2Texas2,275$47,903
3Florida1,851$40,136
4Pennsylvania1,722$49,178
5Illinois1,593$50,902
6New York1,369$58,048
7Virginia1,317$50,718
8New Jersey1,181$62,881
9Ohio1,175$49,685
10North Carolina1,099$48,871
11Georgia1,097$44,619
12Michigan1,004$52,791
13Massachusetts933$52,877
14Minnesota898$64,039
15Colorado893$52,010
16Oregon738$52,339
17Arizona735$40,645
18Missouri697$42,531
19Tennessee693$47,392
20Indiana679$43,881
21Maryland610$50,142
22Wisconsin542$52,669
23Washington471$66,148
24Connecticut421$54,703
25Utah406$45,055
26Alabama293$39,009
27South Carolina288$45,892
28Oklahoma287$36,857
29Iowa282$49,588
30Kansas282$41,965
31Kentucky274$43,379
32Nebraska256$41,116
33New Mexico245$42,379
34New Hampshire240$53,322
35Louisiana237$38,772
36Arkansas223$42,983
37Nevada206$39,079
38Rhode Island203$49,231
39Idaho184$49,714
40Delaware172$69,513
41Mississippi169$30,453
42West Virginia153$42,165
43Maine152$52,095
44Montana135$39,455
45Vermont125$41,742
46South Dakota123$45,253
47Hawaii116$36,841
48North Dakota104$43,341
49Wyoming72$37,923
50Alaska55$51,237

Market Research Analyst Education

Market Research Analyst Majors

26.9 %
17.4 %

Market Research Analyst Degrees

Bachelors

72.0 %

Masters

19.5 %

Associate

4.4 %

Top Colleges for Market Research Analysts

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

5. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

6. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

7. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

8. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

9. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

10. Texas State University

San Marcos, TX • Private

In-State Tuition
$10,280
Enrollment
34,187

Top Skills For a Market Research Analyst

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 8.0% of market research analysts listed powerpoint on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Market Research Analyst Resume templates

Zippia allows you to choose from different easy-to-use Market Research Analyst templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Market Research Analyst resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Market Research Analyst Resume

Market Research Analyst Demographics

Market Research Analyst Gender Distribution

Male
Male
51%
Female
Female
49%

After extensive research and analysis, Zippia's data science team found that:

  • Among market research analysts, 48.8% of them are women, while 51.2% are men.

  • The most common race/ethnicity among market research analysts is White, which makes up 68.9% of all market research analysts.

  • The most common foreign language among market research analysts is Spanish at 33.3%.

Work Experience Programs For Market Research Analysts

Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!

Client Research and Problem Identification Program

Company: Accenture North America

Cost: Free

Duration: 4-5 hours

Global Consumer Banking Program

Company: Citi APAC

Cost: Free

Duration: 2-3 hours

Markets - Sales & Trading Program

Company: Citi APAC

Cost: Free

Duration: 5-6 hours

Branding & Design Program

Company: Sydney Romantics

Cost: Free

Duration: 5-6 hours

Data Visualisation: Empowering Business with Effective Insights Program

Company: Tata

Cost: Free

Duration: 3.5-4.5 hours

Markets (Sales & Trading) Program

Company: JPMorgan Chase

Cost: Free

Duration: 4-5 hours

Data Analytics Program

Company: General Electric

Cost: Free

Duration: 5-6 hours

Global Banking & Markets Program

Company: HSBC

Cost: Free

Duration: 5-6 hours

Commercial Banking Innovation Development Program Program

Company: JPMorgan Chase

Cost: Free

Duration: 8-12 hours

Marketing Analysis Program

Company: Wayfair

Cost: Free

Duration: 3 hours

Online Courses For Market Research Analyst That You May Like

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Global Marketing Research and Analytics
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Understand and conduct market research on a global scale...

Marketing Research: support your marketing decisions
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Discover the extra advantage of any Business. A practical step by step guide to Marketing Information and Research...

Market Research
coursera

"Finding the Story in the Data" is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data.\n\nStudents will learn how to initiate a research project for targeted business needs, conduct research through multiple mode...

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Best States For a Market Research Analyst

Some places are better than others when it comes to starting a career as a market research analyst. The best states for people in this position are Delaware, Washington, Minnesota, and New Jersey. Market research analysts make the most in Delaware with an average salary of $69,513. Whereas in Washington and Minnesota, they would average $66,148 and $64,039, respectively. While market research analysts would only make an average of $62,881 in New Jersey, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Market Research Analyst Jobs:
172
Highest 10% Earn:
$99,000
Location Quotient:
1.12

2. New Jersey

Total Market Research Analyst Jobs:
1,181
Highest 10% Earn:
$88,000
Location Quotient:
1.22

3. Minnesota

Total Market Research Analyst Jobs:
898
Highest 10% Earn:
$92,000
Location Quotient:
1.11
Full List Of Best States For Market Research Analysts

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Top Market Research Analyst Employers

Most Common Employers For Market Research Analyst

RankCompanyAverage SalaryHourly RateJob Openings
1Apple$107,950$51.9045
2eBay$103,241$49.6431
3Google$102,415$49.2440
4Yahoo$95,816$46.0774
5Motorola Solutions$95,193$45.7735
6Ernst & Young$93,295$44.85129
7Oracle$79,904$38.4277
8Dell$79,624$38.2831
9Cognizant$67,081$32.2532
10Capgemini$66,457$31.95157

Market Research Analyst Videos