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Market Research Analyst Careers

The role of a Market Research Analyst is to analyze a company's business and marketing strategies and standings within the market itself and to report on and suggest how the organization might do better in selling its various products and services.

This often involves researching competitive firms, selling the same items or services, as well as studying and researching the various behaviors and habits of consumers already purchasing from the company and also those that are yet to do so. This might be done through surveys, interviews, analysis of social media and user engagement, and so on. The methods vary from one Analyst to the other.

A Bachelor's degree in Market Research or a closely related field of study is highly necessary for this market, as well as some actual experience working in a position that had to do with marketing and research. Further education might be necessary, as well as proficiency with certain data analysis and marketing software.

There is more than meets the eye when it comes to being a market research analyst. For example, did you know that they make an average of $23.87 an hour? That's $49,648 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Market Research Analyst Do

There are certain skills that many market research analysts have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

When it comes to the most important skills required to be a market research analyst, we found that a lot of resumes listed 15.7% of market research analysts included market research, while 9.4% of resumes included data analysis, and 7.2% of resumes included powerpoint. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the market research analyst job title. But what industry to start with? Most market research analysts actually find jobs in the technology and manufacturing industries.

How To Become a Market Research Analyst

If you're interested in becoming a market research analyst, one of the first things to consider is how much education you need. We've determined that 68.3% of market research analysts have a bachelor's degree. In terms of higher education levels, we found that 18.3% of market research analysts have master's degrees. Even though most market research analysts have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a market research analyst. When we researched the most common majors for a market research analyst, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on market research analyst resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a market research analyst. In fact, many market research analyst jobs require experience in a role such as internship. Meanwhile, many market research analysts also have previous career experience in roles such as research assistant or marketing internship.

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Average Salary
$49,648
Average Salary
Job Growth Rate
20%
Job Growth Rate
Job Openings
38,594
Job Openings

Market Research Analyst Career Paths

Top Careers Before Market Research Analyst

Top Careers After Market Research Analyst

Market Research Analyst Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Market Research Analyst

Market Research Analysts in America make an average salary of $49,648 per year or $24 per hour. The top 10 percent makes over $69,000 per year, while the bottom 10 percent under $35,000 per year.
Average Salary
$49,648
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Best Paying Cities

City
ascdesc
Average Salarydesc
Jersey City, NJ
Salary Range47k - 75k$60k$59,956
Seattle, WA
Salary Range43k - 74k$57k$56,890
Vernon, CT
Salary Range44k - 71k$56k$56,226
New York, NY
Salary Range44k - 70k$56k$55,830
Boston, MA
Salary Range43k - 69k$55k$55,131
Washington, DC
Salary Range42k - 66k$53k$52,813
$30k
$75k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Market Research Analyst
Market Research Analyst
Randstad
Randstad
06/23/2021
06/23/2021
$70,00006/23/2021
$70,000
Market Research Analyst-Remote
Market Research Analyst-Remote
Unitedhealth Group Inc.
Unitedhealth Group Inc.
05/22/2021
05/22/2021
$53,30005/22/2021
$53,300
Market Research Analyst-Remote
Market Research Analyst-Remote
Unitedhealth Group
Unitedhealth Group
05/20/2021
05/20/2021
$53,30005/20/2021
$53,300
68064801-Market Research Analyst
68064801-Market Research Analyst
Florida Department of Corrections
Florida Department of Corrections
05/13/2021
05/13/2021
$65,61405/13/2021
$65,614
68064801-Market Research Analyst
68064801-Market Research Analyst
State of Florida
State of Florida
05/13/2021
05/13/2021
$65,61405/13/2021
$65,614
See More Recent Salaries

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Market Research Analyst Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Market Research Analyst. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Market Research Analyst Resume

At Zippia, we went through countless Market Research Analyst resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

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Market Research Analyst Demographics

Gender

male

47.3 %

female

45.6 %

unknown

7.2 %

Ethnicity

White

68.3 %

Asian

13.1 %

Hispanic or Latino

10.3 %

Foreign Languages Spoken

Spanish

33.3 %

French

11.8 %

Chinese

11.6 %
See More Demographics

Market Research Analyst Education

Majors

Business
26.6 %
Marketing
17.4 %

Degrees

Bachelors

68.3 %

Masters

18.3 %

Certificate

5.9 %

Top Colleges for Market Research Analysts

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

5. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

6. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

7. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

8. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

9. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

10. Texas State University

San Marcos, TX • Private

In-State Tuition
$10,280
Enrollment
34,187
See More Education Info

Online Courses For Market Research Analyst That You May Like

Marketing Research: support your marketing decisions
udemy
4.4
(423)

Discover the extra advantage of any Business. A practical step by step guide to Marketing Information and Research...

Market Research
coursera

"Finding the Story in the Data" is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes a...

Marketing Analytics: The Full Marketing Research Masterclass
udemy
4.3
(390)

1 Course on Marketing Analytics: Become a marketing analytics & strategy expert...

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Internship
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Top Skills For a Market Research Analyst

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 15.7% of market research analysts listed market research on their resume, but soft skills such as analytical skills and communication skills are important as well.

Best States For a Market Research Analyst

Some places are better than others when it comes to starting a career as a market research analyst. The best states for people in this position are Delaware, New Jersey, Minnesota, and Washington. Market research analysts make the most in Delaware with an average salary of $62,627. Whereas in New Jersey and Minnesota, they would average $59,700 and $56,939, respectively. While market research analysts would only make an average of $56,365 in Washington, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Market Research Analyst Jobs:
172
Highest 10% Earn:
$95,000
Location Quotient:
1.12
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. New Jersey

Total Market Research Analyst Jobs:
1,181
Highest 10% Earn:
$91,000
Location Quotient:
1.22
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Minnesota

Total Market Research Analyst Jobs:
898
Highest 10% Earn:
$87,000
Location Quotient:
1.11
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Market Research Analyst Employers

1. Ernst & Young
4.9
Avg. Salary: 
$60,824
Market Research Analysts Hired: 
114+
2. Oracle
4.8
Avg. Salary: 
$89,312
Market Research Analysts Hired: 
77+
3. Yahoo
4.7
Avg. Salary: 
$75,535
Market Research Analysts Hired: 
76+
4. Frost & Sullivan
4.4
Avg. Salary: 
$56,286
Market Research Analysts Hired: 
53+
5. M S International
4.7
Avg. Salary: 
$74,645
Market Research Analysts Hired: 
51+
6. Apple
4.7
Avg. Salary: 
$80,532
Market Research Analysts Hired: 
43+

Market Research Analyst Videos

Updated October 2, 2020