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Become A Market Research Analyst

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Working As A Market Research Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $59,000

    Average Salary

What Does A Market Research Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Market Research Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Do you work as a Market Research Analyst?

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Market Research Analyst Career Paths

Market Research Analyst
Business Analyst Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Business Analyst Project Manager Marketing Manager
Marketing Program Manager
6 Yearsyrs
Business Analyst Product Manager Marketing Director
Director, Global Marketing
12 Yearsyrs
Analyst Manager Marketing Manager
Brand Marketing Manager
6 Yearsyrs
Analyst Project Manager Marketing Manager
Marketing And Operations Manager
5 Yearsyrs
Analyst Manager Marketing Director
Brand Director
10 Yearsyrs
Marketing Analyst Account Executive Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Marketing Analyst Marketing Specialist Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Marketing Analyst Consultant Senior Analyst
Manager, Strategy
8 Yearsyrs
Consultant Sales Manager Sales And Marketing Manager
Business Development And Marketing Manager
7 Yearsyrs
Consultant Product Manager Brand Manager
Customer Marketing Manager
7 Yearsyrs
Finance Analyst Product Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Account Executive Marketing Consultant Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Account Executive Marketing Specialist Marketing Program Manager
Manager, Field Marketing
5 Yearsyrs
Marketing Coordinator Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Data Analyst Senior Consultant Senior Product Manager
Marketing Lead
5 Yearsyrs
Marketing Coordinator Marketing Specialist Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
Marketing Coordinator Writer And Editor Senior Copywriter
Brand Strategist
5 Yearsyrs
Senior Marketing Analyst Senior Marketing Specialist Assistant Vice President, Marketing
Vice President, Strategy
13 Yearsyrs
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Do you work as a Market Research Analyst?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Analyst 2.1 years
Market Analyst 2.1 years
Research Analyst 2.0 years
Market Researcher 1.7 years
Top Careers Before Market Research Analyst
Internship 13.3%
Analyst 3.9%
Cashier 3.6%
Volunteer 3.0%
Manager 2.7%
Top Careers After Market Research Analyst
Consultant 6.1%
Manager 5.0%
Analyst 4.2%
Internship 3.7%

Do you work as a Market Research Analyst?

Average Yearly Salary
$59,000
Show Salaries
$36,000
Min 10%
$59,000
Median 50%
$59,000
Median 50%
$59,000
Median 50%
$59,000
Median 50%
$59,000
Median 50%
$59,000
Median 50%
$59,000
Median 50%
$95,000
Max 90%
Best Paying Company
Facebook
Highest Paying City
Seattle, WA
Highest Paying State
Washington
Avg Experience Level
2.0 years
How much does a Market Research Analyst make at top companies?
The national average salary for a Market Research Analyst in the United States is $59,385 per year or $29 per hour. Those in the bottom 10 percent make under $37,000 a year, and the top 10 percent make over $95,000.

Real Market Research Analyst Salaries

Job Title Company Location Start Date Salary
Market Research Analyst Adil Business Systems Inc. Ashburn, VA Dec 27, 2011 $83,480
Market Research Analyst Adil Business Systems Inc. Ashburn, VA Jan 05, 2012 $83,480
Market Research Analysts Infonetics Research, Inc. Ashburn, VA Feb 19, 2010 $73,820 -
$89,500
Market Research Analyst Sungwon Ashburn LLC Ashburn, VA Sep 11, 2019 $60,000
Market Research Analyst Metanoia Solutions Inc. Ashburn, VA Sep 07, 2015 $60,000
Market Research Analyst Zillion Technologies Inc. Ashburn, VA Sep 04, 2014 $60,000
Market Research Analyst and Marketing Specialist Nedia Enterprises, Inc. Ashburn, VA Sep 18, 2019 $48,000
Market Research Analyst Nedia Enterprises, Inc. Ashburn, VA Sep 18, 2019 $48,000
Market Research Analyst Infogen Software Inc. Ashburn, VA May 18, 2016 $45,000
Market Research Analyst Forno, LLC Ashburn, VA Oct 30, 2009 $44,766
Market Research Analyst Forno, LLC Ashburn, VA Oct 15, 2009 $44,766
Market Research Analyst Viewsoft Inc. Ashburn, VA Sep 28, 2011 $43,000
Market Research Analyst Flintstone Marble & Granite, LLC Ashburn, VA Oct 01, 2012 $43,000
Market Research Analyst Flintstone Marble & Granite, LLC Ashburn, VA Oct 01, 2012 $42,784
Market Research Analyst Flintstone Marble & Granite, LLC Ashburn, VA Oct 01, 2012 $42,575
Market Research Analyst Zillion Technologies Inc. Ashburn, VA Aug 16, 2015 $42,500
Market Research Analyst 2M Associates, Inc. Ashburn, VA Apr 09, 2009 $42,474
Market Research Analyst Viewsoft Inc. Ashburn, VA Aug 05, 2015 $42,411
Market Research Analysts and Marketing Specialists* Viewsoft Inc. Ashburn, VA Nov 20, 2013 $42,411
Market Research Analyst Zillion Technologies Inc. Ashburn, VA Sep 04, 2014 $41,496

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Top Skills for A Market Research Analyst

  1. Market Research
  2. New Product Development
  3. Financial Statements
You can check out examples of real life uses of top skills on resumes here:
  • Conducted primary market research project of customer base in order to begin customer segmentation.
  • Created Feasibility Summary for new product development to include Technology Readiness, Manufacturing Capabilities, Resources and Expertise.
  • Analyzed historical and projected financial statements and prepared profiles of potential acquisition targets.
  • Performed data analysis and supervision of data tabulation as well as supervised interviewers in recruiting and fielding of interviews.
  • Develop evaluations and customer satisfaction surveys used to improve in-person events, on-campus training, and quality of telephone customer service.

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Top 10 Best States for Market Research Analysts

  1. Rhode Island
  2. Delaware
  3. Massachusetts
  4. New Jersey
  5. New York
  6. Washington
  7. Minnesota
  8. Maine
  9. Oregon
  10. Connecticut
  • (48 jobs)
  • (49 jobs)
  • (481 jobs)
  • (335 jobs)
  • (849 jobs)
  • (214 jobs)
  • (245 jobs)
  • (27 jobs)
  • (105 jobs)
  • (132 jobs)

Market Research Analyst Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 4,412 Market Research Analyst resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Market Research Analyst Resume

View Resume Examples

Market Research Analyst Demographics

Gender

Male

44.1%

Female

43.1%

Unknown

12.8%
Ethnicity

White

53.1%

Asian

17.7%

Hispanic or Latino

14.1%

Black or African American

10.1%

Unknown

5.0%
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Foreign Languages Spoken

Spanish

33.3%

French

11.8%

Chinese

11.6%

Mandarin

8.7%

Cantonese

3.9%

Russian

3.7%

Italian

3.6%

Portuguese

3.6%

Japanese

3.6%

German

3.2%

Korean

2.7%

Arabic

2.7%

Hindi

2.1%

Urdu

1.4%

Vietnamese

0.9%

Turkish

0.7%

Thai

0.7%

Persian

0.7%

Romanian

0.5%

Hebrew

0.5%
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Market Research Analyst Education

Schools

New York University

8.8%

University of Phoenix

7.6%

University of Southern California

6.8%

Pennsylvania State University

5.6%

Boston University

5.4%

Michigan State University

5.2%

DePaul University

5.2%

Northeastern University

5.2%

Columbia University

4.8%

Arizona State University

4.6%

University of Houston

4.6%

Hofstra University

4.4%

Florida International University

4.2%

George Mason University

4.2%

Georgia State University

4.0%

Florida State University

4.0%

George Washington University

3.8%

Temple University

3.8%

University of Connecticut

3.8%

University of California - San Diego

3.8%
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Majors

Business

29.3%

Marketing

21.3%

Finance

9.2%

Economics

6.9%

Management

5.6%

Communication

4.5%

Psychology

3.4%

Political Science

2.7%

International Business

2.3%

Accounting

2.2%

English

1.8%

Sociology

1.5%

Statistics

1.4%

Public Relations

1.3%

Mathematics

1.3%

Management Science

1.2%

Computer Science

1.1%

Computer Information Systems

1.1%

Real Estate

1.1%

History

1.1%
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Degrees

Masters

42.5%

Bachelors

40.5%

Other

8.5%

Certificate

3.0%

Associate

2.6%

Doctorate

2.3%

Diploma

0.4%

License

0.2%
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