Market research analyst demographics and statistics in the US
Market research analyst demographics research summary. Zippia estimates market research analyst demographics and statistics in the United States by using a database of 30 million profiles. Our market research analyst estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about market research analysts after extensive research and analysis:
- There are over 42,757 market research analysts currently employed in the United States.
- 48.8% of all market research analysts are women, while 51.2% are men.
- The average market research analyst age is 36 years old.
- The most common ethnicity of market research analysts is White (64.7%), followed by Asian (14.3%), Hispanic or Latino (11.3%) and Unknown (4.9%).
- Market research analysts are most in-demand in New York, NY.
- The technology industry is the highest-paying for market research analysts.
- 10% of all market research analysts are LGBT.
On this page
Market research analyst demographics by:
Market research analyst gender statistics
48.8% of market research analysts are women and 51.2% of market research analysts are men.
- Male, 51.2%
- Female, 48.8%
Market research analyst gender ratio
| Gender | Percentages |
|---|---|
| Male | 51.2% |
| Female | 48.8% |
Market research analyst gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$50,729
Female income
$48,785
Market research analyst gender ratio over time
This data breaks down the percentage of men and women in market research analyst positions over time. Currently, 48.8% of market research analysts are female.
Market research analyst gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 59.55% | 40.45% |
| 2011 | 57.14% | 42.86% |
| 2012 | 57.39% | 42.61% |
| 2013 | 53.94% | 46.06% |
| 2014 | 53.98% | 46.02% |
| 2015 | 56.14% | 43.86% |
| 2016 | 55.38% | 44.62% |
| 2017 | 55.35% | 44.65% |
| 2018 | 54.39% | 45.61% |
| 2019 | 53.02% | 46.98% |
| 2020 | 50.51% | 49.49% |
| 2021 | 51.24% | 48.76% |
Market research analyst related jobs gender ratio
We compared market research analysts with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Market Research Analyst | 51% | 49% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Market research analyst demographics by race
The most common ethnicity among market research analysts is White, which makes up 64.7% of all market research analysts. Comparatively, 14.3% of market research analysts are Asian and 11.3% of market research analysts are Hispanic or Latino.
- White, 64.7%
- Asian, 14.3%
- Hispanic or Latino, 11.3%
- Unknown, 4.9%
- Black or African American, 4.7%
- American Indian and Alaska Native, 0.1%
Market research analyst race
| Market research analyst race | Percentages |
|---|---|
| White | 64.7% |
| Asian | 14.3% |
| Hispanic or Latino | 11.3% |
| Unknown | 4.9% |
| Black or African American | 4.7% |
| American Indian and Alaska Native | 0.1% |
Market research analyst race and ethnicity over time
See how market research analyst racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Market research analyst race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 73.62% | 4.93% | 12.03% | 7.71% |
| 2011 | 71.92% | 4.93% | 12.46% | 8.67% |
| 2012 | 71.98% | 5.13% | 11.74% | 8.90% |
| 2013 | 71.74% | 5.35% | 11.20% | 8.92% |
| 2014 | 72.06% | 4.78% | 12.37% | 8.37% |
| 2015 | 71.02% | 4.36% | 12.66% | 9.07% |
| 2016 | 69.25% | 5.53% | 12.89% | 9.97% |
| 2017 | 69.22% | 5.39% | 12.96% | 9.58% |
| 2018 | 68.53% | 5.05% | 12.97% | 10.17% |
| 2019 | 68.86% | 4.94% | 13.18% | 10.23% |
| 2020 | 66.96% | 4.39% | 13.26% | 11.09% |
| 2021 | 64.68% | 4.74% | 14.28% | 11.28% |
Market research analyst wage gap by race
According to our data, asian market research analysts have the highest average salary compared to other ethnicities. Black or african american market research analysts have the lowest average salary at $47,552.
| Ethnicity | Salary |
|---|---|
| Unknown | $49,699 |
| White | $51,298 |
| Black or African American | $47,552 |
| Asian | $55,123 |
| Hispanic or Latino | $50,275 |
Average market research analyst age
See how the average age of market research analysts varies based on ethnicity and gender.
Male
Female
Market research analyst age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Market research analyst age breakdown
The average age of market research analysts is 30-40 years years old, representing 35% of the market research analyst population.
Market research analyst age breakdown
| Market Research Analyst Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Market research analyst educational attainment
The most common degree for market research analysts is bachelor's degree, with 72% of market research analysts earning that degree. The second and third most common degree levels are master's degree degree at 19% and master's degree degree at 4%.
- Bachelor's, 72%
- Master's, 19%
- Associate, 4%
- High School Diploma, 2%
- Other Degrees, 3%
Market research analysts by degree level
| Market research analyst degree | Percentages |
|---|---|
| Bachelor's | 72% |
| Master's | 19% |
| Associate | 4% |
| High School Diploma | 2% |
| Other Degrees | 3% |
Market research analyst jobs you might like
Market research analyst wage gap by degree level
According to the data, market research analysts with a Doctorate degree earn more than those without, at $60,264 annually. With a Master's degree, market research analysts earn a median annual income of $59,733 compared to $52,733 for market research analysts with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $59,733 |
| Bachelor's Degree | $52,733 |
| Doctorate Degree | $60,264 |
Market research analyst employment statistics
Most market research analysts work for a private in the technology industry.
Company size where market research analysts work
Below, you can see the size of companies where market research analysts work.
Market research analyst jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 19% |
| 100 - 500 employees | 25% |
| 500 - 1,000 employees | 8% |
| 1,000 - 10,000 employees | 19% |
| > 10,000 employees | 22% |
Market research analyst jobs by company type
Employees with the market research analyst job title have their preferences when it comes to working for a company. For instance, most market research analysts prefer to work at private companies over public companies.
Market research analyst jobs by sector
| Company type | Percentages |
|---|---|
| Education | 1% |
| Public | 27% |
| Private | 72% |
Market research analyst jobs by industry
The most common industries for market research analysts are technology, professional and manufacturing.
Market research analyst industry statistics
| Industry | Percentages |
|---|---|
| Technology | 20% |
| Professional | 12% |
| Fortune 500 | 11% |
| Manufacturing | 9% |
| Media | 7% |
| Finance | 7% |
| Hospitality | 5% |
| Retail | 5% |
| Internet | 3% |
| Telecommunication | 3% |
| Health Care | 3% |
| Start-up | 3% |
| Transportation | 2% |
| Construction | 2% |
| Insurance | 2% |
| Pharmaceutical | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Non Profits | 1% |
| Education | 1% |
| Energy | 1% |
Market research analyst turnover and employment statistics
Market research analyst unemployment rate over time
The unemployment rate for market research analysts between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Market research analyst unemployment rate by year
| Year | Market research analyst unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average market research analyst tenure
The average market research analyst stays at their job for 1-2 years, based on the 4,412 market research analysts resumes in Zippia's database.
Market research analyst tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 28% |
| 1-2 years | 39% |
| 3-4 years | 13% |
| 5-7 years | 11% |
| 8-10 years | 5% |
| 11+ years | 4% |
Market research analyst LGBT ratio compared to similar jobs
Review the percent of market research analysts that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Assistant Estimator/Project Manager | 4.41% | 58,976 |
| Lead Logistics Analyst | 8.65% | 25,057 |
| Staffing Consultant | 8.93% | 41,815 |
| Market Research Analyst | 10.00% | - |
| Lease Analyst | 11.05% | 12,465 |
| Immigration Investigator | 11.64% | 4,690 |
| Special Events Fundraiser | 19.25% | 12,637 |
Similar market research analyst jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Assistant Estimator/Project Manager | 4.41% | 58,976 |
| Lead Logistics Analyst | 8.65% | 25,057 |
| Staffing Consultant | 8.93% | 41,815 |
| Lease Analyst | 11.05% | 12,465 |
| Immigration Investigator | 11.64% | 4,690 |
| Special Events Fundraiser | 19.25% | 12,637 |
Foreign languages spoken by market research analysts
The most common foreign language among market research analysts is Spanish at 33.3%. The second-most popular foreign language spoken is French at 11.8% and Chinese is the third-most popular at 11.6%.
- Spanish, 33.3%
- French, 11.8%
- Chinese, 11.6%
- Mandarin, 8.7%
- Cantonese, 3.9%
- Other, 30.7%
Market research analyst languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 33.3% |
| French | 11.8% |
| Chinese | 11.6% |
| Mandarin | 8.7% |
| Cantonese | 3.9% |
| Other | 30.7% |
