Market Research Analyst Statistics and Facts in the US

Research Summary. Using a database of 30 million profiles, Zippia estimates demographics and statistics for market research analysts in the United States. Our estimates are verified against BLS, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that:

  • There are over 39,875 market research analysts currently employed in the United States.
  • 45.6% of all market research analysts are women, while only 47.3% are men.
  • The average age of an employed market research analyst is 36 years old.
  • The most common ethnicity of market research analysts is White (68.3%), followed by Asian (13.1%) and Hispanic or Latino (10.3%).
  • The majority of market research analysts are located in NY, New York and IL, Chicago.
  • Market research analysts are paid an average annual salary of $49,648.
  • Market research analysts average starting salary is $35,000.
  • In 2021, women earned 97% of what men earned.
  • The top 10% of highest-paid market research analysts earn as much as $69,000 or more.
  • 14% of all market research analysts are LGBT.
  • Market research analysts are more likely to work at private companies in comparison to public companies.

Market Research Analyst Statistics By Gender

Among market research analysts, 45.6% of them are women compared to 47.3% which are men.

Job Title
  • Male, 47.3%
  • Female, 45.6%
  • Unknown, 7.1%
Job Title
GenderascdescPercentagesascdesc
Male
47.3%
Female
45.6%
Unknown
7.1%

Gender Pay Gap For Market Research Analyst

Women Earn 97¢ For Every $1 Earned By Man

male-income
Male Income
$53,607
female-income
Female Income
$52,072

Market Research Analyst Gender Over Time

This data shows how men and women predominate in the market research analyst position over time.

Male
Female
51%
49%
46%
44%
41%
39%
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
YearascdescMaleascdescFemaleascdesc
2008
46.13%
53.87%
2009
46.13%
53.87%
2010
46.22%
53.78%
2011
45.67%
54.33%
2012
45.68%
54.32%
2013
45.45%
54.55%
2014
45.34%
54.66%
2015
45.57%
54.43%
2016
45.45%
54.55%
2017
44.95%
55.05%
2018
46.50%
53.50%

Market Research Analyst Male to Female Ratio

We compared this job title with other job titles to see how gender percentages varied. As you can see, grain elevator worker and chief estimator have the biggest difference in gender.

Compare Jobs
Job Titleascdesc
Maleasc
Femaleascdesc
Human Resources Administrative Assistant11%85%
Wedding Coordinator11%83%
Assistant To Human Resources Director12%83%
Market Research Analyst47%46%
Timber Buyer88%7%
Chief Estimator91%6%
Grain Elevator Worker91%8%
Male
Female
100%
75%
50%
25%
0%
Grain Elevator Worker
Chief Estimator
Timber Buyer
Market Research Analyst
Assistant To Human Resources Director
Wedding Coordinator
Human Resources Administrative Assistant
0%
25%
50%
75%
100%

Market Research Analyst Statistics By Race

The most common ethnicity among market research analysts is White, which makes up 68.3% of all market research analysts. Comparatively, there are 13.1% of the Asian ethnicity and 10.3% of the Hispanic or Latino ethnicity.

Job Title
  • White, 68.3%
  • Asian, 13.1%
  • Hispanic or Latino, 10.3%
  • Black or African American, 5.1%
  • Unknown, 3.1%
  • American Indian and Alaska Native, 0.1%
Job Title
Market Research Analyst RaceascdescPercentagesascdesc
White
68.3%
Asian
13.1%
Hispanic or Latino
10.3%
Black or African American
5.1%
Unknown
3.1%
American Indian and Alaska Native
0.1%

Market Research Analyst Race And Ethnicity Over Time

Using the Census Bureau data, we found out how the percentage of each ethnic category trended between 2008-2018 among market research analysts.

  • White
  • Asian
  • Hispanic or Latino
  • Black or African American
YearascdescWhiteascdescBlack or African AmericanascdescAsianascdescHispanic or Latinoascdesc
2010
73.35%
4.96%
12.18%
7.79%
2011
71.65%
4.96%
12.61%
8.75%
2012
71.71%
5.17%
11.89%
8.98%
2013
71.46%
5.38%
11.35%
9.01%
2014
71.79%
4.81%
12.52%
8.45%
2015
70.75%
4.39%
12.81%
9.15%
2016
68.97%
5.56%
13.04%
10.05%
2017
68.95%
5.42%
13.11%
9.67%
2018
68.25%
5.08%
13.12%
10.25%

Market Research Analyst Wage Gap By Race

Asian market research analysts have the highest average salary compared to other ethnicities. Hispanic or latino market research analysts have the lowest average salary at $50,948.
$56,000
$55,000
$54,000
$53,000
$52,000
$51,000
$50,000
Unknown
White
Black or African American
Asian
Hispanic or Latino
Ethnicityascdesc
Salaryascdesc
Unknown$53,660
White$52,409
Black or African American$51,635
Asian$55,545
Hispanic or Latino$50,948

Average Age of a Market Research Analyst

We determined the average age of market research analysts based on ethnicity and gender.

Male
Female
RaceascdescMale AgeascdescFemale Ageascdesc
Unknown
32
34.5
White
36
34
Black or African American
40
36
Asian
36
33
Hispanic or Latino
33
30.5

Market Research Analyst Age Breakdown

This chart breaks down the ages of market research analyst employees. Interestingly enough, the average age of market research analysts is 40+ years old, which represents 35% of the population.

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20-30 years

30-40 years

40+ years


Market Research Analyst YearsascdescPercentagesascdesc
20-30 years
31%
30-40 years
34%
40+ years
35%

Types of Market Research Analyst Degree Levels

The most common degree for market research analysts is bachelor's degree 72% of market research analysts earn that degree. A close second is master's degree with 19% and rounding it off is associate degree with 4%.

Job Title
  • Bachelors, 72%
  • Masters, 19%
  • Associate, 4%
  • High School Diploma, 2%
  • Other Degrees, 3%
Job Title
Market Research Analyst DegreeascdescPercentagesascdesc
Bachelors
72%
Masters
19%
Associate
4%
High School Diploma
2%
Other Degrees
3%

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Market Research Analyst Wage Gap By Education

Market research analysts with a Doctorate degree earn more than those without, at $61,030 annually. With a Masters degree, market research analysts earn a median annual income of $60,008 compared to $52,072 for market research analysts with an Bachelors degree.
$63,000
$61,000
$59,000
$57,000
$55,000
$53,000
$51,000
Master's Degree
Bachelor's Degree
Doctorate Degree
Educationascdesc
Salaryascdesc
Master's Degree$60,008
Bachelor's Degree$52,072
Doctorate Degree$61,030

Market Research Analyst Employment Statistics

This section highlights the information we gathered about the types of businesses and industries that employ market research analysts. We found that the most common company type is private. In addition, the industry that employs the most market research analysts is the technology industry.

Company Size

We created this chart to show you the average size of companies that typically hire market research analysts.

Compare Jobs

< 50 employees

50 - 100 employees

100 - 500 employees

500 - 1,000 employees

1,000 - 10,000 employees

> 10,000

Company SizeascdescPercentagesascdesc
< 50 employees
10%
50 - 100 employees
5%
100 - 500 employees
13%
500 - 1,000 employees
16%
1,000 - 10,000 employees
29%
> 10,000 employees
27%

The Types Of Companies Market Research Analyst Work In

Employees with the market research analyst job title have their preferences when it comes to working for a company. For instance, most market research analysts prefer to work at private companies over public companies.

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Education

Public

Private

Government

Company TypeascdescPercentagesascdesc
Education
1%
Public
36%
Private
62%
Government
1%

Top Industries Hiring Market Research Analysts

Just based on the number of employees within each industry, we were able to determine the most common industries that employ market research analysts. Those industries include technology, manufacturing and retail.

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Technology

Fortune 500

Manufacturing

Retail

Professional

IndustryascdescPercentagesascdesc
Technology
16%
Fortune 500
14%
Manufacturing
12%
Retail
10%
Professional
7%
Finance
6%
Media
4%
Transportation
4%
Health Care
4%
Hospitality
3%
Telecommunication
3%
Automotive
3%
Internet
2%
Start-up
2%
Real Estate
2%
Pharmaceutical
1%
Construction
1%
Energy
1%
Non Profits
1%
Insurance
1%

Market Research Analyst Turnover And Employment Statistics

Market Research Analyst Unemployment Rate Over Time

The Bureau of Labor Statistics came in clutch when it came down to figuring out how the unemployment rate has changed over time. Between 2008 and 2018, this is how the number of market research analysts changed.

  • Unemployment rate
YearascdescMarket Research Analyst Unemployment Rateascdesc
2010
7.74%
2011
5.95%
2012
6.43%
2013
4.82%
2014
4.69%
2015
3.53%
2016
4.06%
2017
3.47%
2018
3.02%

The Average Number of Years That Market Research Analyst Stay in a Job

By looking over 4,412 market research analysts resumes, we figured out that the average market research analyst enjoys staying at their job for 1-2 years for a percentage of 39%.

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Less than one year

1-2 years

3-4 years

5-7 years

8-10 years

11+ years


Number or YearsascdescPercentagesascdesc
Less than 1 year
28%
1-2 years
39%
3-4 years
13%
5-7 years
11%
8-10 years
5%
11+ years
4%

Comparing The LGBT Ratio of Market Research Analysts with Other Job Titles

After finding the gender ratio, we wondered if the percentages of LGBT persons were different as well. Using the data below, you can see how other job titles compare to market research analysts.

Compare Jobs
Job Titleascdesc
LGBTasc
Head Of Merchandise Buying12.70%
Market Research Analyst14.22%
Job Recruiter16.05%
Fashion Buyer16.98%
Catastrophe Claims Supervisor19.42%
Change Management Consultant20.62%
Entertainment Agent23.56%

ProfessionascdescPercentages of LGBT ascdesc
Head Of Merchandise Buying
12.70%
Job Recruiter
16.05%
Fashion Buyer
16.98%
Catastrophe Claims Supervisor
19.42%
Change Management Consultant
20.62%
Entertainment Agent
23.56%

Foreign Languages Spoken By Market Research Analysts

The most common foreign language among market research analysts is Spanish at 33.3%. The second-most popular foreign language spoken is French at 11.8% and Chinese is the third-most popular at 11.6%.

Job Title
  • Spanish, 33.3%
  • French, 11.8%
  • Chinese, 11.6%
  • Mandarin, 8.7%
  • Cantonese, 3.9%
  • Other, 30.7%
Job Title
Foreign LanguageascdescPercentagesascdesc
Spanish
33.3%
French
11.8%
Chinese
11.6%
Mandarin
8.7%
Cantonese
3.9%
Other
30.7%

Market Research Analyst Jobs

Recently Added Market Research Analyst Jobs

Market Research Analyst Heatmaps

The amount you can make as a market research analyst can depend on where you live. For example, the highest salary of market research analysts is $81,798. Use our chart to find out where that salary is located.

Where Do Market Research Analysts Earn The Most?

The map here shows where market research analysts earn the highest salaries in the U.S. The darker areas across the 50 states highlight the highest salaries.

Average Salary

Where Are Market Research Analysts Located?

By looking through more than 4,412 resumes, we found that the most popular places for market research analysts are NY, New York and IL, Chicago.

Number of Market Research Analysts