Market research analyst job description

Holman is a global automotive leader that serves both commercial and consumer clients The Holman Way by always doing the right thing for our people, our customers, and the community since 1924. The Holman story began nearly a century ago as a single Ford dealership in New Jersey. Today, Holman, headquartered in Mount Laurel, New Jersey, is one of the largest family-owned automotive service organizations in North America with more than 6,500 employees across North America, the UK, and Germany.

Holman delivers a unique range of automotive-centric services including industry-leading fleet management and leasing; vehicle fabrication and upfitting; component manufacturing and productivity solutions; powertrain distribution and logistics services; commercial and personal insurance and risk management; and retail automotive sales as one of the largest privately owned dealership groups in the United States. Guided by its deeply rooted core values and principles, Holman is continuously Driving What's Right.

Holman Strategy Office is currently accepting applications for the role of Market Research Analyst. You will play an instrumental role in researching, compiling, and analyzing information on the automotive industry, extracting key observations to support Holman in making informed decisions based on data.
Principal Purpose of Position:

Perform market and industry research by gathering and compiling data on consumers, competitors, and market conditions Support the buildout of competitive intelligence data and consolidate information into actionable items, reports, and presentations Interpret and analyze information using business acumen in order to derive key insights Verify the quality, accuracy, and reasonableness of the data. Display and organize data into a compelling storyline Conduct light financial analysis to support research efforts and business planning Collect and analyze qualitative and quantitative information to assess and benchmark the performance of competitors Update inputs and maintain financial models and dashboards that support strategic initiatives Work with cross functional teams to gather inputs for research projects and financial analysis Develop market, industry and competitor intelligence reports and analyze data trends Regularly track news around disruptive trends within the automotive industry to gather insights and provide recommendations Support efforts to keep the senior leadership team informed of key industry and competitive trends Perform ad-hoc analysis and reporting to support the HSO Leadership Team Perform all other duties and special projects as assigned. Education and/or Training: Bachelor's Degree in Marketing, Business, Finance or Economics required.

Proficient in Microsoft Excel and PowerPoint

Familiarity with data visualization tools such as Tableau a plus.

Relevant Work Experience: Minimum of 1-3 years of Strategy, Corporate Finance or Corporate Research & Development experience preferred



At Holman, we exist to pro
vide rewarding careers and better lives for employees and their families. We hire, train, empower, and reward exceptional people. Our journey is guided by our desire to get it right every time and the acknowledgement that we have an opportunity to be better. To be better, we have to do better, and to do better we must know better. That's why we are listening, open to learning new things - about ourselves and each other. We will never stop striving for improved diversity, equity, and inclusion because we are successful together when we feel trusted and supported. It's The Holman Way.



Holman provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.



This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

The Market Research Insights Sr. Analyst
will support the CMG Custom Research team in executing advertiser research projects and act as the primary liaison between the research team and CMG corporate as well as its properties in the radio and television industries.

This position will seamlessly integrate into existing team protocol to support the facilitation of research project completion as needed in three primary areas: client interaction, questionnaire design, analysis, and the delivery of strategic research insights.


WHAT YOU WILL DO:


Demonstrate knowledge in constructing client custom surveys designed to meet major market advertisers' goals and objectives. Demonstrate knowledge in constructing custom industry surveys designed to help radio/television markets generate untapped advertiser revenue by using local market data to uncover newly emerging trends or shifts in consumer perceptions. Consult with radio/television sales managers on existing and new client research opportunities Interact with a station's end client to discuss our research team's capabilities, and help define methodology, goals, and objectives Design and execute primary research with strong skills in framing business and research questions and methodology choice. Help build a story from the data in the help of crafting a powerful presentation that delivers the results and analysis of the primary research in a visual manner that can be presented to executives, board members, advertising sales decision makers, agencies, and local business owners Deliver insights and provide actionable recommendations based on reported results, benchmarks, discovered patterns and all necessary contexts. Establish and maintain partnerships with all CMG markets to assist in strategy and prioritization of research services to attain annual research revenue goals



What we look for



WHAT YOU WILL BRING:


Education: BS or BA, with 2- 4 years of marketing insights experience; media/communications, automotive, home services, healthcare industries, or other industry strongly preferred Strong written communication skills especially in regard to creating impactful and insightful research presentations Experience with presenting to large audiences with Q&A Ability to think strategically, knowing how to utilize data to guide bigger picture decisions Excellent ability to communicate and articulate complex data to a wide variety of non-technical audiences High energy self-starter who enjoys finding creative solutions to complex problems Expertise in analyzing data, extracting insights from the data and developing a strategic roadmap for a market or client Comfortable with ambiguity, possessing intellectual curiosity to dig into data to find the underlying cause of a problem Contribute to team success by effectively coordinating with other members of the CMG Custom Research team Passion, with a drive to improve and grow Attention to detail Excellent communication and presentation skills Proven ability to work well in a fast-paced team environment as well as independently Experience with advanced knowledge of Microsoft Access, Excel, Word and PowerPoint required


WHAT WE OFFER YOU: WHY YOU SHOULD WORK AT CMG


CMG is an industry-leading media company with dominant brands, award-winning content, and exceptional people - and you could be one of them! We are a start-up built on a 100-year history of blazing trails in the world of media. Over that time, our skilled journalists and storytellers have covered war and peace, tragedies and celebrations, small moments, and global movements. We are relying on our longstanding experience and entrepreneurial mentality to build a media company that is modern, agile, and uniquely positioned for the future.

CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses include 14 high-quality, market-leading television brands in 9 markets; 54 top-performing radio stations delivering multiple genres of content in 11 markets; a Washington, DC news bureau; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations.

We offer rewarding and challenging careers that encourage growth and development. We take care of our people with industry-leading total rewards offerings that includes medical, dental, vision, disability, life, and accident insurance as well as, a best-in-class wellness program, 401(k) matching and time-off programs.


We promote the safety and well-being of our employees by requiring that all newly hired CMG employees be fully vaccinated against COVID-19 prior to their start date. CMG will provide reasonable accommodations as required by law for individuals unable to be vaccinated due to a medical condition or sincerely held religious belief.


If this description fits and CMG sounds like a company you want to work for, we'd love to have you join us. Apply today!


Cox Media Group is an Equal Opportunity Employer.


#LI-CT1

RedRover Sales & Marketing Strategy is hiring a high-performing market research analyst, a key addition to RedRover's strategy and growth team which is not a position that comes available often.

If you geek out when it comes to data and research and are well-known among your friends for your analytical abilities...
If you can see trends in complex data that others can't easily see and the story it's telling... If you are seeking a role with autonomy where you're valued for your unique perspective, skills and abilities... If you are seeking the freedom to do what you do best without micromanaging...

...then this job might be for you.

About RedRover

An internationally award-winning marketing agency embarking on a national expansion, RedRover Sales & Marketing Strategy was named by the Chamber as one of the "Top 10 Companies to Watch" and by the Business Journal as a Great Place to Work. Of more than 13,000 marketing firms nationwide, RedRover is one of only two private, full-service agencies that dare to guarantee results for B2B clients - a move that is disrupting the industry.

Position Overview

The ideal candidate has 2+ years of experience in gathering data insights through a variety of methods while applying and compiling complex information into actionable sales and marketing plans.

The primary responsibility is to coordinate and gather data on consumer demographics, preferences, needs, and buying habits using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and analysis of industry reports. The market research analyst will interpret and convert complex data and findings into understandable client-friendly tables, graphs, and written reports. It's essential that the analyst be able to identify the not-so-obvious trends in complex data sets.

Successful candidates can demonstrate a strong understanding of qualitative and quantitative market research best practices and provide a portfolio of past marketing-related research projects with a demonstration of how the data and findings were used in practical business settings. This role requires an organized, methodical approach to day-to-day work.

Daily Activities Include:


Coordinating and executing interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and analysis of industry reports. Interpreting data and applying critical thinking to make go-forward data-driven recommendations. Gathering data on consumers, competitors, and market conditions using a variety of methods. Monitoring and forecasting marketing and sales trends. Researching competitors and analyzing prices, sales and marketing methods to determine a company's position in the marketplace. Measuring the effectiveness of marketing programs and strategies.


Required Knowledge, Skills and Abilities


2+ years of strong market research experience including surveys, stakeholder interviews and focus groups Proficient successfully executing market research and statistical analysis using industry best practices Advanced Excel skills including the use of pivot tables Proven ability to relate facts and findings to a broader strategy Excellent follow-through and organization Strong communication skills Strong analytical and critical thinking skills Highly detailed oriented Experience using survey platforms such as SurveyMonkey, Qualtrics, etc. Experience in advanced analytic and statistical techniques related to multi-variate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness Bachelor's degree in market research or related field


RedRover offers competitive compensation as well as an innovative benefits package including healthcare, dental and vision benefits; generous paid time off that escalates with tenure; vacation expense reimbursement after a period of tenure; pet insurance; daycare expense reimbursement; fitness benefits; paid maternity/paternity leave after a period of tenure; retirement contributions after a period of tenure; flexible hours; and a dog-friendly workplace.

This position will be hybrid-remote with two days per week in the Memphis Office.

About Culture Index™

After you apply for this position, you will receive a thank-you email along with a link to a short survey. It's important that you complete this workplace preference survey, as your application cannot be reviewed until it's complete. Great news, though, as it only takes about 8 minutes to complete.

Learn About RedRover's Culture

A love of dogs is a bonus but not required. To learn more about our unique best-in-breed culture, click here.

RedRover is an Equal Opportunity Employer.