Post job

Market research analyst vs analyst

The differences between market research analysts and analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a market research analyst, becoming an analyst takes usually requires 2-4 years. Additionally, an analyst has an average salary of $73,007, which is higher than the $51,688 average annual salary of a market research analyst.

The top three skills for a market research analyst include powerpoint, data analysis and SPSS. The most important skills for an analyst are customer service, troubleshoot, and data analysis.

Market research analyst vs analyst overview

Market Research AnalystAnalyst
Yearly salary$51,688$73,007
Hourly rate$24.85$35.10
Growth rate19%11%
Number of jobs71,240253,138
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 67%
Average age3744
Years of experience64

What does a market research analyst do?

A market research analyst is an individual who studies the market conditions so that he/she or she can examine the potential sales of an organization's product or service. Market research analysts are required to devise and evaluate methods for collecting data such as surveys, focus groups, and opinion polls. They must interpret the data they have collected and presented their findings to executives and clients to help them make better-informed decisions. Market research analysts are also required to create visuals of industry trends and competitors so the company can predict how it fares in the marketplace.

What does an analyst do?

Analysts are employees or individual contributors with a vast experience in a particular field that help the organization address challenges. They help the organization improve processes, policies, and other operations protocol by studying the current processes in place and determining the effectiveness of those processes. They also research industry trends and data to make sound inferences and recommendations on what the company should do to improve their numbers. Analysts recommend business solutions and often help the organization roll out these solutions. They ensure that the proposed action plans are effective and produce the desired results.

Market research analyst vs analyst salary

Market research analysts and analysts have different pay scales, as shown below.

Market Research AnalystAnalyst
Average salary$51,688$73,007
Salary rangeBetween $36,000 And $73,000Between $53,000 And $99,000
Highest paying CitySeattle, WAJersey City, NJ
Highest paying stateDelawareNew Jersey
Best paying companyImplyThe Citadel
Best paying industryTechnologyTechnology

Differences between market research analyst and analyst education

There are a few differences between a market research analyst and an analyst in terms of educational background:

Market Research AnalystAnalyst
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 67%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaNorthwestern University

Market research analyst vs analyst demographics

Here are the differences between market research analysts' and analysts' demographics:

Market Research AnalystAnalyst
Average age3744
Gender ratioMale, 51.2% Female, 48.8%Male, 52.4% Female, 47.6%
Race ratioBlack or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1%Black or African American, 7.4% Unknown, 4.4% Hispanic or Latino, 8.5% Asian, 14.3% White, 65.2% American Indian and Alaska Native, 0.2%
LGBT Percentage10%12%

Differences between market research analyst and analyst duties and responsibilities

Market research analyst example responsibilities.

  • Manage thousands of accounts using CRM software such as SalesForce.
  • Lead CRM presentation including product demo with business benefits to the client.
  • Perform statistical analysis using Minitab and SPSS.
  • Conduct primary research of aftermarket warranty products and analyze results using SPSS.
  • Develop portfolio strategy and asset class allocation using performance analytics, current market data and trend forecasts.
  • Assist with CRM reporting in SalesForce.
  • Show more

Analyst example responsibilities.

  • Manage support incidents and mitigate customer issues meeting or exceeding establish SLA's.
  • Manage database including all ETL procedures, optimize SQL query to build an online sales platform.
  • Lead the requirement gathering effort from key customers for development of new JAVA applications and for troubleshooting customer issues.
  • Provide hands-on technical support and managing custom software, windows base systems, networking solutions, and database systems.
  • Initiate and lead quality improvement projects to address KPIs such as production, error rate, and turnaround time.
  • Help develop and handle both on and offsite SEO solutions as well as managing local campaigns and international SEO efforts.
  • Show more

Market research analyst vs analyst skills

Common market research analyst skills
  • PowerPoint, 8%
  • Data Analysis, 8%
  • SPSS, 5%
  • Market Research, 5%
  • Data Collection, 4%
  • Market Trends, 3%
Common analyst skills
  • Customer Service, 13%
  • Troubleshoot, 6%
  • Data Analysis, 6%
  • Management System, 5%
  • Project Management, 5%
  • Strong Analytical, 4%

Browse business and financial jobs