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The differences between market research analysts and analyst sales can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market research analyst and an analyst sales. Additionally, an analyst sales has an average salary of $69,093, which is higher than the $51,688 average annual salary of a market research analyst.
The top three skills for a market research analyst include powerpoint, data analysis and SPSS. The most important skills for an analyst sales are salesforce, customer service, and data analysis.
| Market Research Analyst | Analyst Sales | |
| Yearly salary | $51,688 | $69,093 |
| Hourly rate | $24.85 | $33.22 |
| Growth rate | 19% | 19% |
| Number of jobs | 71,240 | 77,023 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A market research analyst is an individual who studies the market conditions so that he/she or she can examine the potential sales of an organization's product or service. Market research analysts are required to devise and evaluate methods for collecting data such as surveys, focus groups, and opinion polls. They must interpret the data they have collected and presented their findings to executives and clients to help them make better-informed decisions. Market research analysts are also required to create visuals of industry trends and competitors so the company can predict how it fares in the marketplace.
Analyst sales, or a sales analyst, is an individual who is responsible for increasing sales and revenue of a company by running competitive analysis and making recommendations on how the marketing and sales team should move forward. Sales analysts must assist in the review of monthly financial statements and prepare complex financial statements for retail and service businesses. They develop and provide market intelligence data solutions for the sales team to maximize territory sales efforts. Sales analysts must also maintain a business relationship with key account top management to deliver outstanding customer service and assistance.
Market research analysts and analyst sales have different pay scales, as shown below.
| Market Research Analyst | Analyst Sales | |
| Average salary | $51,688 | $69,093 |
| Salary range | Between $36,000 And $73,000 | Between $47,000 And $99,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | Imply | |
| Best paying industry | Technology | Finance |
There are a few differences between a market research analyst and an analyst sales in terms of educational background:
| Market Research Analyst | Analyst Sales | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market research analysts' and analyst sales' demographics:
| Market Research Analyst | Analyst Sales | |
| Average age | 37 | 37 |
| Gender ratio | Male, 51.2% Female, 48.8% | Male, 51.0% Female, 49.0% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 13.0% White, 65.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |