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Market research analyst vs data research analyst

The differences between market research analysts and data research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market research analyst and a data research analyst. Additionally, a data research analyst has an average salary of $57,865, which is higher than the $51,688 average annual salary of a market research analyst.

The top three skills for a market research analyst include powerpoint, data analysis and SPSS. The most important skills for a data research analyst are data analysis, data collection, and patients.

Market research analyst vs data research analyst overview

Market Research AnalystData Research Analyst
Yearly salary$51,688$57,865
Hourly rate$24.85$27.82
Growth rate19%19%
Number of jobs71,240135,144
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 65%
Average age3737
Years of experience66

What does a market research analyst do?

A market research analyst is an individual who studies the market conditions so that he/she or she can examine the potential sales of an organization's product or service. Market research analysts are required to devise and evaluate methods for collecting data such as surveys, focus groups, and opinion polls. They must interpret the data they have collected and presented their findings to executives and clients to help them make better-informed decisions. Market research analysts are also required to create visuals of industry trends and competitors so the company can predict how it fares in the marketplace.

What does a data research analyst do?

The job of a data research analyst focuses on the interpretation of research results. The results data research analysts gather is turned into information offering ways for business improvement. They collect data information from different sources then interpret their patterns and trends. These professionals prepare investigative reports on assets and securities for a client or in-house use. They need to develop skills in a good organization, excellent communication, attention to detail, and accuracy.

Market research analyst vs data research analyst salary

Market research analysts and data research analysts have different pay scales, as shown below.

Market Research AnalystData Research Analyst
Average salary$51,688$57,865
Salary rangeBetween $36,000 And $73,000Between $40,000 And $81,000
Highest paying CitySeattle, WABellevue, WA
Highest paying stateDelawareWashington
Best paying companyImplyMicrosoft
Best paying industryTechnologyFinance

Differences between market research analyst and data research analyst education

There are a few differences between a market research analyst and a data research analyst in terms of educational background:

Market Research AnalystData Research Analyst
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 65%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Market research analyst vs data research analyst demographics

Here are the differences between market research analysts' and data research analysts' demographics:

Market Research AnalystData Research Analyst
Average age3737
Gender ratioMale, 51.2% Female, 48.8%Male, 48.4% Female, 51.6%
Race ratioBlack or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1%Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between market research analyst and data research analyst duties and responsibilities

Market research analyst example responsibilities.

  • Manage thousands of accounts using CRM software such as SalesForce.
  • Lead CRM presentation including product demo with business benefits to the client.
  • Perform statistical analysis using Minitab and SPSS.
  • Conduct primary research of aftermarket warranty products and analyze results using SPSS.
  • Develop portfolio strategy and asset class allocation using performance analytics, current market data and trend forecasts.
  • Assist with CRM reporting in SalesForce.
  • Show more

Data research analyst example responsibilities.

  • Manage weapon system project websites via SharePoint, including troubleshooting technical issues and developing guidelines for public/private information and user permissions.
  • Implement data and analysis visualization using Java.
  • Clean data in SPSS for further analysis, formatting variable names, labels, and order.
  • Utilize SAS data outputs and an intimate working knowledge of Atlantic coast fisheries to identify anomalies in the data sets.
  • Develop tools using VBA to validate input and export data correlation to decrease manual validation time need by data owners.
  • Contribute towards thesaurus management and visualization tools development.
  • Show more

Market research analyst vs data research analyst skills

Common market research analyst skills
  • PowerPoint, 8%
  • Data Analysis, 8%
  • SPSS, 5%
  • Market Research, 5%
  • Data Collection, 4%
  • Market Trends, 3%
Common data research analyst skills
  • Data Analysis, 10%
  • Data Collection, 9%
  • Patients, 8%
  • Python, 7%
  • Research Projects, 5%
  • Data Management, 5%

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