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The differences between market research analysts and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a market research analyst, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $51,688 average annual salary of a market research analyst.
The top three skills for a market research analyst include powerpoint, data analysis and SPSS. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Market Research Analyst | Marketing Manager | |
| Yearly salary | $51,688 | $104,550 |
| Hourly rate | $24.85 | $50.26 |
| Growth rate | 19% | 10% |
| Number of jobs | 71,240 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A market research analyst is an individual who studies the market conditions so that he/she or she can examine the potential sales of an organization's product or service. Market research analysts are required to devise and evaluate methods for collecting data such as surveys, focus groups, and opinion polls. They must interpret the data they have collected and presented their findings to executives and clients to help them make better-informed decisions. Market research analysts are also required to create visuals of industry trends and competitors so the company can predict how it fares in the marketplace.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Market research analysts and marketing managers have different pay scales, as shown below.
| Market Research Analyst | Marketing Manager | |
| Average salary | $51,688 | $104,550 |
| Salary range | Between $36,000 And $73,000 | Between $71,000 And $153,000 |
| Highest paying City | Seattle, WA | Menlo Park, CA |
| Highest paying state | Delaware | California |
| Best paying company | Imply | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a market research analyst and a marketing manager in terms of educational background:
| Market Research Analyst | Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market research analysts' and marketing managers' demographics:
| Market Research Analyst | Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 51.2% Female, 48.8% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |