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The differences between market research analysts and research managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market research analyst and a research manager. Additionally, a research manager has an average salary of $82,894, which is higher than the $51,688 average annual salary of a market research analyst.
The top three skills for a market research analyst include powerpoint, data analysis and SPSS. The most important skills for a research manager are market research, analytics, and quantitative research.
| Market Research Analyst | Research Manager | |
| Yearly salary | $51,688 | $82,894 |
| Hourly rate | $24.85 | $39.85 |
| Growth rate | 19% | 19% |
| Number of jobs | 71,240 | 48,867 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 69% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A market research analyst is an individual who studies the market conditions so that he/she or she can examine the potential sales of an organization's product or service. Market research analysts are required to devise and evaluate methods for collecting data such as surveys, focus groups, and opinion polls. They must interpret the data they have collected and presented their findings to executives and clients to help them make better-informed decisions. Market research analysts are also required to create visuals of industry trends and competitors so the company can predict how it fares in the marketplace.
A Research Manager performs research, data collection, and economic, statistical, and demographic analysis. They also determine and implement research and development strategies, policies, and plans.
Market research analysts and research managers have different pay scales, as shown below.
| Market Research Analyst | Research Manager | |
| Average salary | $51,688 | $82,894 |
| Salary range | Between $36,000 And $73,000 | Between $51,000 And $133,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Delaware | Washington |
| Best paying company | Imply | Meta |
| Best paying industry | Technology | Finance |
There are a few differences between a market research analyst and a research manager in terms of educational background:
| Market Research Analyst | Research Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market research analysts' and research managers' demographics:
| Market Research Analyst | Research Manager | |
| Average age | 37 | 37 |
| Gender ratio | Male, 51.2% Female, 48.8% | Male, 47.9% Female, 52.1% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1% | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 13.1% White, 65.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |