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Market research analyst salary
Average market research analyst salary
$51,688
Market Research Analyst Salary Overview
The salary for a Market Research Analyst averages $51,688 per year, translating to about $25 per hour. Salaries can vary widely depending on factors such as experience, education, and geographic location. Entry-level analysts may earn around $40,000, while those with several years of experience can see salaries exceeding $70,000.
Salary by State
States like California and New York often offer higher salaries for Market Research Analysts, reflecting the demand in urban areas. In contrast, analysts in states like Arkansas may earn closer to the national average. Understanding these regional differences can help you target your job search effectively.
Experience Matters
As with many professions, experience plays a significant role in salary potential. Analysts with 1-3 years of experience typically earn around $50,000, while those with over 10 years can command upwards of $80,000. Specialized skills in data analysis or market forecasting can further enhance earning potential.
Job Opportunities
Market Research Analysts can find opportunities in diverse fields such as healthcare, finance, and consumer goods. The demand for skilled analysts remains strong, presenting a promising career path for individuals interested in data-driven decision-making.
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Where can a Market Research Analyst earn more?
Market research analyst salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level market research analyst | $32,400 | $15.59 |
| Mid-level market research analyst | $54,800 | $26.33 |
| Senior-level market research analyst | $89,700 | $43.13 |
Market research analyst salary estimates from across the web
Average market research analyst salary by state
The highest-paying states for market research analysts are Delaware, Washington, and Minnesota. The lowest average market research analyst salary states are Alabama, Louisiana, and Wyoming.
- State view
- County view
Highest paying states for market research analysts
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Delaware | $69,513 | $33.42 |
| 2 | New Jersey | $62,881 | $30.23 |
| 3 | Minnesota | $64,039 | $30.79 |
| 4 | Michigan | $52,791 | $25.38 |
| 5 | New Hampshire | $53,322 | $25.64 |
| 6 | District of Columbia | $58,817 | $28.28 |
| 7 | Oregon | $52,339 | $25.16 |
| 8 | Connecticut | $54,703 | $26.30 |
| 9 | Colorado | $52,010 | $25.00 |
| 10 | Washington | $66,148 | $31.80 |
| 11 | New York | $58,048 | $27.91 |
| 12 | Rhode Island | $49,231 | $23.67 |
| 13 | Pennsylvania | $49,178 | $23.64 |
| 14 | Illinois | $50,902 | $24.47 |
| 15 | Wisconsin | $52,669 | $25.32 |
| 16 | Maine | $52,095 | $25.05 |
| 17 | California | $50,885 | $24.46 |
| 18 | Ohio | $49,685 | $23.89 |
| 19 | Virginia | $50,718 | $24.38 |
| 20 | Massachusetts | $52,877 | $25.42 |
| 21 | North Carolina | $48,871 | $23.50 |
| 22 | Idaho | $49,714 | $23.90 |
| 23 | Tennessee | $47,392 | $22.78 |
| 24 | Iowa | $49,588 | $23.84 |
| 25 | Texas | $47,903 | $23.03 |
| 26 | South Dakota | $45,253 | $21.76 |
| 27 | Alaska | $51,237 | $24.63 |
| 28 | Utah | $45,055 | $21.66 |
| 29 | Maryland | $50,142 | $24.11 |
| 30 | Vermont | $41,742 | $20.07 |
| 31 | Indiana | $43,881 | $21.10 |
| 32 | Georgia | $44,619 | $21.45 |
| 33 | New Mexico | $42,379 | $20.37 |
| 34 | Missouri | $42,531 | $20.45 |
| 35 | North Dakota | $43,341 | $20.84 |
| 36 | South Carolina | $45,892 | $22.06 |
| 37 | West Virginia | $42,165 | $20.27 |
| 38 | Arkansas | $42,983 | $20.66 |
| 39 | Kentucky | $43,379 | $20.86 |
| 40 | Nebraska | $41,116 | $19.77 |
| 41 | Arizona | $40,645 | $19.54 |
| 42 | Kansas | $41,965 | $20.18 |
| 43 | Florida | $40,136 | $19.30 |
| 44 | Hawaii | $36,841 | $17.71 |
| 45 | Wyoming | $37,923 | $18.23 |
| 46 | Montana | $39,455 | $18.97 |
| 47 | Nevada | $39,079 | $18.79 |
| 48 | Alabama | $39,009 | $18.75 |
| 49 | Louisiana | $38,772 | $18.64 |
| 50 | Oklahoma | $36,857 | $17.72 |
| 51 | Mississippi | $30,453 | $14.64 |
Highest paying cities for market research analysts
The highest-paying cities for market research analysts are Seattle, WA, Jersey City, NJ, and Washington, DC.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Seattle, WA | $66,391 | $31.92 |
| 2 | Jersey City, NJ | $62,977 | $30.28 |
| 3 | Washington, DC | $58,887 | $28.31 |
| 4 | New York, NY | $58,128 | $27.95 |
| 5 | San Francisco, CA | $55,372 | $26.62 |
| 6 | Vernon, CT | $54,483 | $26.19 |
| 7 | Boston, MA | $52,857 | $25.41 |
| 8 | Arlington, VA | $51,744 | $24.88 |
| 9 | Chicago, IL | $51,263 | $24.65 |
| 10 | Rockville, MD | $50,083 | $24.08 |
| 11 | Philadelphia, PA | $49,340 | $23.72 |
| 12 | San Antonio, TX | $48,122 | $23.14 |
| 13 | Atlanta, GA | $44,719 | $21.50 |
| 14 | Coral Gables, FL | $40,426 | $19.44 |
| 15 | Las Vegas, NV | $38,404 | $18.46 |
Market research analyst salary details
A market research analyst's salary ranges from $36,000 a year at the 10th percentile to $73,000 at the 90th percentile.
What is a market research analyst's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $73,000 | $6,083 | $35 |
| 75th Percentile | $62,000 | $5,167 | $30 |
| Average | $51,688 | $4,307 | $25 |
| 25th Percentile | $42,000 | $3,500 | $20 |
| 10th Percentile | $36,000 | $3,000 | $17 |
Highest paying market research analyst jobs
The highest paying types of market research analysts are research leader, research consultant, and senior marketing analyst.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Analyst Sales | $69,093 | $5,758 | $33.22 | 77,023 |
| Analyst | $73,007 | $6,084 | $35.10 | 253,138 |
| Data Analyst Internship | $38,752 | $3,229 | $18.63 | 135,614 |
| Product Analyst | $79,316 | $6,610 | $38.13 | 176,369 |
| Pricing Analyst | $64,168 | $5,347 | $30.85 | 73,462 |
| Research Leader | $107,345 | $8,945 | $51.61 | 77,051 |
Top companies hiring market research analysts now:
Which companies pay market research analysts the most?
Market research analyst salaries at Imply and Intuitive Surgical are the highest-paying according to our most recent salary estimates. In addition, the average market research analyst salary at companies like Waters and JPMorgan Chase & Co. are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Imply | $116,981 | $56.24 |
| 2 | Intuitive Surgical | $115,338 | $55.45 |
| 3 | Waters | $113,136 | $54.39 |
| 4 | JPMorgan Chase & Co. | $109,632 | $52.71 |
| 5 | UTStarcom Inc | $109,468 | $52.63 |
| 6 | American Express | $109,304 | $52.55 |
| 7 | Deutsche Bank | $107,953 | $51.90 |
| 8 | Apple | $107,950 | $51.90 |
| 9 | KLA | $107,931 | $51.89 |
| 10 | The New York Times Company | $107,246 | $51.56 |
| 11 | Genentech | $107,059 | $51.47 |
| 12 | Microsoft | $106,992 | $51.44 |
| 13 | Meta | $106,663 | $51.28 |
| 14 | Applied Materials | $106,042 | $50.98 |
| 15 | Visa | $104,720 | $50.35 |
| 16 | NRT | $104,492 | $50.24 |
| 17 | Invesco | $104,246 | $50.12 |
| 18 | Kyocera Mobile | $104,138 | $50.07 |
| 19 | Mastercard | $103,680 | $49.85 |
| 20 | JDS Development Group | $103,650 | $49.83 |
Wage gap by gender, race and education
Market Research Analyst salary by industry
The average market research analyst salary varies across industries:
- The average market research analyst salary in the technology industry is $62,042, the highest of any industry.
- The average market research analyst salary in the finance industry is $56,355.
- Market research analysts in the retail industry earn an average salary of $51,360, the lowest of any industry.
Highest paying industries for market research analysts
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $62,042 | $29.83 |
| 2 | Media | $56,355 | $27.09 |
| 3 | Professional | $55,754 | $26.80 |
| 4 | Manufacturing | $54,066 | $25.99 |
| 5 | Finance | $53,865 | $25.90 |
| 6 | Retail | $51,360 | $24.69 |
High paying market research analyst jobs
Market research analyst salary trends
The average market research analyst salary has risen by $4,366 over the last ten years. In 2014, the average market research analyst earned $47,321 annually, but today, they earn $51,688 a year. That works out to a 5% change in pay for market research analysts over the last decade.
Compare market research analyst salaries for cities or states with the national average over time.
Average market research analyst salary over time
Compare market research analyst salaries for individual cities or states with the national average.
Market research analyst salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $51,700 | $24.85 | +3.1% |
| 2024 | $50,100 | $24.09 | +1.1% |
| 2023 | $49,600 | $23.83 | -0.2% |
| 2022 | $49,700 | $23.88 | +1.1% |
| 2021 | $49,100 | $23.62 | +0.7% |
Recently added market research analyst salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Collage Group | Research Analyst-Custom Market Research | Bethesda, MD | 06/25/2025 | $55,000 |
| OEC Group | Market Research Analyst | Fine, NY | 06/19/2025 | $60,174 |
| Ipsos | Market Research Analyst, Online Communities | Chicago, IL | 06/18/2025 | $55,000 |
| Tower | Market Research Analyst | Laurel, MD | 06/12/2025 | $65,052 |
| Baystreet Research, LLC | Market Research Analyst | Oakland, CA | 06/10/2025 | $65,000 |
| Leonlite | Market Research Analyst | Eastvale, CA | 06/07/2025 | $52,175 |
| Abt Holdings | Business Development and Market Research Analyst | Rockville, MD | 05/26/2025 | $56,000 |
| Baystreet Research, LLC | Market Research Analyst | Oakland, CA | 05/26/2025 | $65,000 |
| Abt Associates | Business Development and Market Research Analyst | Rockville, MD | 05/20/2025 | $56,000 |
| Norstella | Market Research SR. Analyst | Little Rock, AR | 04/24/2025 | $60,000 |
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