Updated February 9, 2022
Average Market Research Analyst Salary
$53,000 yearly
To create our salary estimates, Zippia starts with data published in publicly available sources such as the U.S. Bureau of Labor Statistics (BLS), Foreign Labor Certification Data Center (FLC) Show More
$25.93 hourly

Entry level Salary
$37,000 yearly
$37,000
10 %
$53,000
Median
$77,000
90 %
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What is a Market Research Analyst's Salary?

PercentileAnnual SalaryMonthly SalaryHourly Rate
90th Percentile$77,000$6,417$37
75th Percentile$65,000$5,417$31
Average$53,932$4,494$26
25th Percentile$44,000$3,667$21
10th Percentile$37,000$3,083$18

Average Market Research Analyst Salary By State

The darker areas on the map show where market research analysts earn the highest salaries across all 50 states.

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Average Salary:

Market Research Analyst average salary by State

StateAvg. SalaryHourly RateJob Count
Alabama$40,080$19.27293
Alaska$50,165$24.1255
Arizona$42,430$20.40735
Arkansas$43,577$20.95223
California$55,416$26.645,364
Colorado$53,344$25.65893
Connecticut$56,000$26.92421
Delaware$70,768$34.02172
District of Columbia$58,879$28.31296
Florida$40,459$19.451,851
Georgia$45,537$21.891,097
Hawaii$40,408$19.43116
Idaho$54,920$26.40184
Illinois$49,196$23.651,593
Indiana$42,917$20.63679
Iowa$49,361$23.73282
Kansas$42,770$20.56282
Kentucky$43,125$20.73274
Louisiana$39,957$19.21237
Maine$51,744$24.88152
Maryland$50,378$24.22610
Massachusetts$53,532$25.74933
Michigan$52,392$25.191,004
Minnesota$62,047$29.83898
Mississippi$31,800$15.29169
Missouri$43,146$20.74697
Montana$46,182$22.20135
Nebraska$41,152$19.78256
Nevada$41,434$19.92206
New Hampshire$53,661$25.80240
New Jersey$64,317$30.921,181
New Mexico$43,649$20.99245
New York$59,363$28.541,369
North Carolina$48,736$23.431,099
North Dakota$41,811$20.10104
Ohio$48,910$23.511,175
Oklahoma$37,997$18.27287
Oregon$57,891$27.83738
Pennsylvania$50,069$24.071,722
Rhode Island$50,375$24.22203
South Carolina$46,370$22.29288
South Dakota$45,605$21.93123
Tennessee$47,835$23.00693
Texas$49,081$23.602,275
Utah$46,732$22.47406
Vermont$41,120$19.77125
Virginia$50,140$24.111,317
Washington$72,543$34.88471
West Virginia$42,332$20.35153
Wisconsin$51,075$24.56542
Wyoming$37,827$18.1972

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Highest Paying Cities For Market Research Analyst

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CityAvg. SalaryHourly Rate
Seattle, WA$73,157$35.17
Jersey City, NJ$64,484$31.00
San Francisco, CA$60,758$29.21
New York, NY$59,587$28.65
Washington, DC$58,879$28.31
Vernon, CT$55,592$26.73

How much does a Market Research Analyst make?

  • The average Market Research Analyst makes $53,932 in the United States.
  • The average hourly pay for a Market Research Analyst is $25.93.
  • The average entry-level Market Research Analyst salary is $37,000.
  • Highest paying states for Market Research Analyst are Washington ($72,543), Delaware ($70,768), New Jersey ($72,543) and Minnesota ($72,543).
  • Highest paying cities for Market Research Analyst are Jersey City, NJ ($73,157), Jersey City, NJ, San Francisco, CA, New York, NY and Washington, DC.
  • Market Research Analysts on the lower end of that spectrum, the bottom 10% to be exact, make roughly $37,000 a year, while the top 10% makes $77,000.
  • The best-paid 25% made $65,000 that year, while the lowest-paid 25$ made $44,000
  • Industries with the highest Market Research Analyst salaries are Technology, Finance and Professional.

Average Market Research Analyst Salary Over Time

Compare salaries for individual cities or states with the national average.

    Market Research Analyst Salary By Year

    YearAvg. SalaryHourly Rate% Change
    2022$53,900$25.93+3.1%
    2021$52,300$25.13+1.1%
    2020$51,700$24.87-0.2%
    2019$51,800$24.91+1.1%
    2018$51,300$24.65+0.7%

    How Much Do Market Research Analysts Make In Different Industries?

    Market Research Analyst salaries can vary on many factors, including what industry a job is in. In fact, jobs with Technology, Finance, and Professional companies tend to be the highest paying. Furthermore, a Market Research Analyst can make a yearly salary of $62,605 while working for Technology companies. All the while, other Market Research Analysts are making $60,642 at Finance companies and $59,968 at Professional companies. One industry Market Research Analysts may want to avoid is the Retail industry as it offers the lowest average salary at $54,249.

    Highest Paying Industries For Market Research Analysts

    RankIndustryAverage Market Research Analyst SalaryMarket Research Analyst Salary Range
    1Technology
    $62,605
    $44k
    $79k
    2Finance
    $60,642
    $44k
    $79k
    3Professional
    $59,968
    $44k
    $79k
    4Manufacturing
    $56,632
    $44k
    $79k
    5Retail
    $54,249
    $44k
    $79k

    High Paying Market Research Analyst Jobs

    Average JOB Salary by Field

    Market Research Analyst Salary
    Research Leaders are academicians who oversee a group of researchers conducting a study. They are usually well-known researchers in their field of study or area of interest. They manage the group throughout the whole research process. They may orient them at the start of the engagement to ensure that everyone is on the same page. Research Leaders direct the group in identifying the resources needed, finding these resources, and eventually managing them. They also guide the team in conducting the research properly by providing strategic direction, sharing techniques, and helping them analyze the gathered data. With their experience in the field, Research Leaders usually provide frameworks that the team may work within.
    Analyst Sales

    Avg. salary: $68,368

    Analyst sales, or a sales analyst, is a professional who is responsible for increasing sales and revenue of a company by running competitive analysis and making recommendations on how the marketing and sales team should move forward. Sales analysts must assist in the review of monthly financial statements and prepare complex financial statements for retail and service businesses. They develop and provide market intelligence data solutions for the sales team to maximize territory sales efforts. Sales analysts must also maintain a business relationship with key account top management to deliver outstanding customer service and assistance.
    Analyst

    Avg. salary: $76,059

    Analysts are employees or individual contributors with a vast experience in a particular field that help the organization address challenges. They help the organization improve processes, policies, and other operations protocol by studying the current processes in place and determining the effectiveness of those processes. They also research industry trends and data to make sound inferences and recommendations on what the company should do to improve their numbers. Analysts recommend business solutions and often help the organization roll out these solutions. They ensure that the proposed action plans are effective and produce the desired results.
    Data Analyst Internship

    Avg. salary: $36,282

    A data analyst internship involves a trainee who wants to gain working experience in the field of information technology (IT) by assisting data analyst professionals. Data analyst interns should examine information using data analysis tools so that they can help their employers make important decisions by identifying various facts and trends. They write reports and present them to the management to provide new insights about new trends and areas for improvement. Data analyst interns can find work in areas such as banks, specialist software development companies, and consultancies.
    Product Analyst

    Avg. salary: $86,111

    A product analyst job utilizes data analysis software and notates trends in market research. Primarily, analysts project the costs of product development and marketing. They think of the possibilities for profit and sales and monitor the performance of products on the market to come up with a better product. Their responsibilities include company product evaluation, product understanding, and product rating reviews. Familiarity with Microsoft Office Suite, strong communication skills, and proficiency in database software is necessary for this job.
    Pricing Analyst

    Avg. salary: $68,073

    Pricing analysts are responsible for examining competitors' pricing strategies and industry standards to aid businesses in determining and setting competitive pricing. These professionals study consumer habits and behavior to gauge their willingness to pay for products and examine consumer spending. They conduct impact and mathematical analyses, and large-scale research to come up with their conclusions. Other duties and responsibilities include developing revenue forecasts and statistical models, monitoring industry trends, and developing pricing tools that can quickly respond to the rapidly changing market trends and needs.
    Research Leader

    Avg. salary: $96,227

    Research Leaders are academicians who oversee a group of researchers conducting a study. They are usually well-known researchers in their field of study or area of interest. They manage the group throughout the whole research process. They may orient them at the start of the engagement to ensure that everyone is on the same page. Research Leaders direct the group in identifying the resources needed, finding these resources, and eventually managing them. They also guide the team in conducting the research properly by providing strategic direction, sharing techniques, and helping them analyze the gathered data. With their experience in the field, Research Leaders usually provide frameworks that the team may work within.

    Average Salary By Related Field

    Job TitleAnnual SalaryMonthly SalaryHourly RateJob Openings
    Analyst Sales$68,369$5,697$32.8788,484
    Analyst$76,059$6,338$36.57281,300
    Data Analyst Internship$36,282$3,024$17.44160,338
    Product Analyst$86,112$7,176$41.40192,780
    Pricing Analyst$68,074$5,673$32.7378,367
    Research Leader$96,228$8,019$46.2686,491
    Job Openings

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    Market Research Analyst Jobs You Might Like

    And if you're looking for a job, here are the five top employers hiring now:

    1. Google Jobs (41)
    2. eBay Jobs (29)
    3. Dell Jobs (32)
    4. Motorola Solutions Jobs (35)
    5. Oracle Jobs (78)

    Market Research Analyst Salaries By Years Of Experience

    The salary for a Market Research Analyst can vary depending on the years of experience that a person has, from entry level to senior level. Data on how experience level affects total compensation is provided by the Bureau of Labor Statistics (BLS) as part of their National Compensation Survey, which is based on factors such as knowledge, complexity, contacts, and environment.

    Market Research Analyst Salary By Experience Level

    Experience LevelAvg. SalaryHourly Rate
    Entry Level$32,300$15.53
    Mid Level$52,300$25.15
    Senior Level$88,900$42.72

    Which Companies Pay Market Research Analysts The Most?

    To earn a high income as a Market Research Analyst, working for South Coast Repertory or Facebook might be your best bet, as they are the highest paying companies in this field. In addition, companies like Microsoft and Adobe report highly competitive wages for Market Research Analysts.

    Highest Paying Companies For Market Research Analysts

    RankCompanyZippia ScoreAverage Market Research Analyst SalaryAverage Salary
    1$139,002
    2$138,219
    3$122,560
    4$117,795
    5$115,929
    6$114,283

    And if you're looking for a job, here are the five top employers hiring now:

    1. Google Jobs (41)
    2. eBay Jobs (29)
    3. Dell Jobs (32)
    4. Motorola Solutions Jobs (35)
    5. Oracle Jobs (78)

    How much should you get paid?

    Tell us about yourself to get a free, personalized Zippia Salary Report and suggestions on how to increase your pay.

    Recently Added Market Research Analyst Salaries

    CompanyJobLocationDate AddedSalary
    Webfx.comMarket Research AnalystHarrisburg, PA01/26/2022$41,500
    Add Staff, Inc.Market Research AnalystColorado Springs, CO01/20/2022$68,871
    Webfx.comMarket Research AnalystHarrisburg, PA12/22/2021$41,500
    The Hispanic Chamber of Commerce of Orange CountyMarket Research Analyst (Sbdc Intel Team)Irvine, CA10/30/2021$58,802
    Randstad UsMarket Research Analyst(Remote)San Jose, CA10/28/2021$73,045
    Kaiser PermanenteNational Market Research AnalystDenver, CO09/22/2021$54,575
    Bstrong Computers, Inc.Market Research AnalystRichardson, TX08/01/2021$47,819
    Florida Department of TransportationMarket Research AnalystTallahassee, FL07/23/2021$84,282
    Randstad UsMarket Research AnalystCleveland, OH07/23/2021$37,566
    Florida Department of CorrectionsMarket Research AnalystTallahassee, FL07/22/2021$84,282

    Average Market Research Analyst Salary by Demographic

    Market Research Analyst Gender Pay Gap

    male-income
    Male Income
    $55,767
    female-income
    Female Income
    $52,405
    GenderIncome
    Male$55,767
    Female$52,405
    Median Market Research Analyst Income by Race
    Asian Market Research Analysts have the highest average salary compared to other ethnicities. Black or African American Market Research Analysts have the lowest average salary at $52,795.
    $60,000
    $48,000
    $36,000
    $24,000
    $12,000
    $0
    White
    Black or African American
    Asian
    Hispanic or Latino

    Market Research Analyst Income by Race

    EthnicitySalary
    White$54,025
    Black or African American$52,795
    Asian$56,545
    Hispanic or Latino$53,278
    Average Market Research Analyst Salary by Education Level
    $65,000
    $52,000
    $39,000
    $26,000
    $13,000
    $0
    Master's Degree
    Bachelor's Degree
    Doctorate Degree

    Market Research Analyst Salary by Education Level

    EducationSalary
    Master's Degree$60,802
    Bachelor's Degree$52,405
    Doctorate Degree$64,717