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What does a market research analyst do?

Updated January 8, 2025
7 min read
Quoted expert
Linda Goulet
What does a market research analyst do

A market research analyst is an individual who studies the market conditions so that he/she or she can examine the potential sales of an organization's product or service. Market research analysts are required to devise and evaluate methods for collecting data such as surveys, focus groups, and opinion polls. They must interpret the data they have collected and presented their findings to executives and clients to help them make better-informed decisions. Market research analysts are also required to create visuals of industry trends and competitors so the company can predict how it fares in the marketplace.

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Market research analyst responsibilities

Here are examples of responsibilities from real market research analyst resumes:

  • Manage thousands of accounts using CRM software such as SalesForce.
  • Lead CRM presentation including product demo with business benefits to the client.
  • Perform statistical analysis using Minitab and SPSS.
  • Conduct primary research of aftermarket warranty products and analyze results using SPSS.
  • Develop portfolio strategy and asset class allocation using performance analytics, current market data and trend forecasts.
  • Assist with CRM reporting in SalesForce.
  • Used SAS and gamma regression to do price prediction on district market data.
  • Appropriate testing methods and procedures in SAS are considered before designing the survey.
  • Maintain the research database, renew and improve it by SQL server and SAS9.3.
  • Publicize, co-edit, and create content for the global website and LinkedIn page.
  • Perform monthly research utilizing an SQL database from MCIF to generate monthly and semimonthly board reports.
  • Implement the use of SPSS, a statistical software package, and Lexis-Nexis, an online monitoring tool.
  • Maintain database and CRM programs in order to grow a greater market share for Bloomnet a division of 1800flowers
  • Source names and details of market participants using LinkedIn and Bloomberg, and update the company database using the FileFinder software
  • Serve as e-pipeline administrator, performing RFP and competitor company research on the website and creating and assigning user accounts.

Market research analyst skills and personality traits

We calculated that 8% of Market Research Analysts are proficient in PowerPoint, Data Analysis, and SPSS. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.

We break down the percentage of Market Research Analysts that have these skills listed on their resume here:

  • PowerPoint, 8%

    Prepared reports, interpreted results and communicated findings using Excel and PowerPoint for client presentations and senior staff speaking engagements.

  • Data Analysis, 8%

    Provided full research services for business-to-business and business-to-government data analysis on federal, state and local business and IT needs.

  • SPSS, 5%

    Analyzed data using descriptive and inferential statistics using multivariate techniques and SPSS Statistics software.

  • Market Research, 5%

    Utilized primary and secondary sources of market research data to provide actionable information used to increase advertising sales and circulation.

  • Data Collection, 4%

    Performed regular data collection and analysis using Microsoft Excel and stored information for use in publications and by colleagues.

  • Market Trends, 3%

    Analyze comprehensive commercial real estate information on buildings and development across major regions to better understand capital market trends.

Common skills that a market research analyst uses to do their job include "powerpoint," "data analysis," and "spss." You can find details on the most important market research analyst responsibilities below.

Analytical skills. The most essential soft skill for a market research analyst to carry out their responsibilities is analytical skills. This skill is important for the role because "market research analysts must evaluate large amounts of data and information related to market conditions." Additionally, a market research analyst resume shows how their duties depend on analytical skills: "encompassed strategic business research and analysis in developing business plans and market research in support of organization's initiatives and future direction"

Communication skills. Another essential skill to perform market research analyst duties is communication skills. Market research analysts responsibilities require that "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." Market research analysts also use communication skills in their role according to a real resume snippet: "produced and delivered private/public market research reports for manufacturers and investors in the telecommunications and consumer electronics industries. "

Detail oriented. market research analysts are also known for detail oriented, which are critical to their duties. You can see how this skill relates to market research analyst responsibilities, because "market research analysts must pay attention to minutiae to evaluate data." A market research analyst resume example shows how detail oriented is used in the workplace: "designed focus surveys to capture relevant market research data and compiling results into detailed reports. "

See the full list of market research analyst skills

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Compare different market research analysts

Market research analyst vs. Analyst sales

Analyst sales, or a sales analyst, is an individual who is responsible for increasing sales and revenue of a company by running competitive analysis and making recommendations on how the marketing and sales team should move forward. Sales analysts must assist in the review of monthly financial statements and prepare complex financial statements for retail and service businesses. They develop and provide market intelligence data solutions for the sales team to maximize territory sales efforts. Sales analysts must also maintain a business relationship with key account top management to deliver outstanding customer service and assistance.

If we compare the average market research analyst annual salary with that of an analyst sales, we find that analyst sales typically earn a $17,405 higher salary than market research analysts make annually.While the two careers have a salary gap, they share some of the same responsibilities. Employees in both market research analyst and analyst sales positions are skilled in data analysis, market research, and market trends.

There are some key differences in the responsibilities of each position. For example, market research analyst responsibilities require skills like "powerpoint," "spss," "data collection," and "product development." Meanwhile a typical analyst sales has skills in areas such as "salesforce," "customer service," "crm," and "pos." This difference in skills reveals the differences in what each career does.

Analyst sales tend to make the most money working in the finance industry, where they earn an average salary of $80,458. In contrast, market research analysts make the biggest average salary, $62,042, in the technology industry.The education levels that analyst sales earn slightly differ from market research analysts. In particular, analyst sales are 8.7% less likely to graduate with a Master's Degree than a market research analyst. Additionally, they're 0.4% less likely to earn a Doctoral Degree.

Market research analyst vs. Analyst

Analysts are employees or individual contributors with a vast experience in a particular field that help the organization address challenges. They help the organization improve processes, policies, and other operations protocol by studying the current processes in place and determining the effectiveness of those processes. They also research industry trends and data to make sound inferences and recommendations on what the company should do to improve their numbers. Analysts recommend business solutions and often help the organization roll out these solutions. They ensure that the proposed action plans are effective and produce the desired results.

A career as a analyst brings a higher average salary when compared to the average annual salary of a market research analyst. In fact, analysts salary is $21,319 higher than the salary of market research analysts per year.While the salary may differ for these jobs, they share a few skills needed to perform their duties. Based on resume data, both market research analysts and analysts have skills such as "data analysis," "market research," and "data collection. "

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that market research analyst responsibilities requires skills like "powerpoint," "spss," "market trends," and "product development." But an analyst might use other skills in their typical duties, such as, "customer service," "troubleshoot," "management system," and "digital transformation."

Analysts may earn a higher salary than market research analysts, but analysts earn the most pay in the technology industry with an average salary of $79,330. On the other hand, market research analysts receive higher pay in the technology industry, where they earn an average salary of $62,042.analysts earn lower levels of education than market research analysts in general. They're 6.9% less likely to graduate with a Master's Degree and 0.4% more likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for market research analysts in the next 3-5 years?

Linda GouletLinda Goulet LinkedIn profile

Interim Associate Dean/Department Chair, Marketing, Davenport University

AI, social media tools, synchronous virtual meeting software.

Market research analyst vs. Data analyst internship

A data analyst internship involves a trainee who wants to gain working experience in the field of information technology (IT) by assisting data analyst professionals. Data analyst interns should examine information using data analysis tools so that they can help their employers make important decisions by identifying various facts and trends. They write reports and present them to the management to provide new insights about new trends and areas for improvement. Data analyst interns can find work in areas such as banks, specialist software development companies, and consultancies.

On average scale, data analyst interns bring in lower salaries than market research analysts. In fact, they earn a $12,936 lower salary per year.By looking over several market research analysts and data analyst interns resumes, we found that both roles require similar skills in their day-to-day duties, such as "data analysis," "spss," and "market research." But beyond that, the careers look very different.

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from market research analyst resumes include skills like "powerpoint," "market trends," "product development," and "primary research," whereas a data analyst internship is more likely to list skills in "java," "python," "power bi," and "data analytics. "

Data analyst interns earn the best pay in the technology industry, where they command an average salary of $47,252. Market research analysts earn the highest pay from the technology industry, with an average salary of $62,042.When it comes to education, data analyst interns tend to earn similar degree levels compared to market research analysts. In fact, they're 3.3% more likely to earn a Master's Degree, and 0.1% more likely to graduate with a Doctoral Degree.

Market research analyst vs. Product analyst

A product analyst job utilizes data analysis software and notates trends in market research. Primarily, analysts project the costs of product development and marketing. They think of the possibilities for profit and sales and monitor the performance of products on the market to come up with a better product. Their responsibilities include company product evaluation, product understanding, and product rating reviews. Familiarity with Microsoft Office Suite, strong communication skills, and proficiency in database software is necessary for this job.

Product analysts tend to earn a higher pay than market research analysts by an average of $27,628 per year.While their salaries may vary, market research analysts and product analysts both use similar skills to perform their duties. Resumes from both professions include skills like "powerpoint," "data analysis," and "market research. "Each job also requires different skills to carry out their responsibilities. A market research analyst uses "spss," "data collection," "primary research," and "sql." Product analysts are more likely to have duties that require skills in "tableau," "product management," "power bi," and "portfolio. "In general, product analysts earn the most working in the technology industry, with an average salary of $87,058. The highest-paying industry for a market research analyst is the technology industry.product analysts reach similar levels of education compared to market research analysts, in general. The difference is that they're 4.8% more likely to earn a Master's Degree, and 0.1% less likely to graduate with a Doctoral Degree.

Types of market research analyst

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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