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A market researcher carries out surveys and collects and analyses data on behalf of organizations. You will specialize in gathering and analyzing data which allows clients to further understand their market, studying market activities, and developing test structures. Your responsibilities are to identify and monitor competitors and changes that may affect sales, consult clients about requirements of projects, formulate a plan and present it to the senior management, and carry out quantitative and qualitative research. You are also to manage and organize information with statistical software and remain fully informed on market trends, other party's research, and implement best practices.

A market researcher should have at least five years of experience. You should also possess good communication and analytical thinking, a high level of organization, and time management skills. Plus, you should be a team player and possess negotiating skills. The average annual salary you will receive annually as a market researcher is $46,000.

There is more than meets the eye when it comes to being a market research assistant. For example, did you know that they make an average of $26.56 an hour? That's $55,239 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Market Research Assistant Do

There are certain skills that many market research assistants have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

Learn more about what a Market Research Assistant does

How To Become a Market Research Assistant

If you're interested in becoming a market research assistant, one of the first things to consider is how much education you need. We've determined that 71.3% of market research assistants have a bachelor's degree. In terms of higher education levels, we found that 10.2% of market research assistants have master's degrees. Even though most market research assistants have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a market research assistant. When we researched the most common majors for a market research assistant, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on market research assistant resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a market research assistant. In fact, many market research assistant jobs require experience in a role such as internship. Meanwhile, many market research assistants also have previous career experience in roles such as sales associate or marketing internship.

Market Research Assistant Career Paths

Average Salary for a Market Research Assistant

Market Research Assistants in America make an average salary of $55,239 per year or $27 per hour. The top 10 percent makes over $88,000 per year, while the bottom 10 percent under $34,000 per year.
Average Market Research Assistant Salary
$55,239 Yearly
$26.56 hourly
$34,000
10 %
$55,000
Median
$88,000
90 %

What Am I Worth?

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Market Research Assistant Education

Market Research Assistant Majors

24.1 %
17.7 %

Market Research Assistant Degrees

Bachelors

71.3 %

Masters

10.2 %

Associate

9.2 %

Top Colleges for Market Research Assistants

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

5. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

6. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. University of Nebraska - Lincoln

Lincoln, NE • Private

In-State Tuition
$9,242
Enrollment
20,592

9. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

10. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

Top Skills For a Market Research Assistant

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 22.4% of market research assistants listed market research on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Market Research Assistant Resume templates

Zippia allows you to choose from different easy-to-use Market Research Assistant templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Market Research Assistant resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Market Research Assistant Demographics

Market Research Assistant Gender Distribution

Female
Female
64%
Male
Male
37%

After extensive research and analysis, Zippia's data science team found that:

  • Among market research assistants, 63.5% of them are women, while 36.5% are men.

  • The most common race/ethnicity among market research assistants is White, which makes up 69.1% of all market research assistants.

  • The most common foreign language among market research assistants is Spanish at 39.9%.

Online Courses For Market Research Assistant That You May Like

Advertising Disclosure  The courses listed below are affiliate links. This means if you click on the link and purchase the course, we may receive a commission.
Marketing Research: support your marketing decisions
udemy
4.5
(580)

Discover the extra advantage of any Business. A practical step by step guide to Marketing Information and Research...

Market Research
coursera

"Finding the Story in the Data" is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data.\n\nStudents will learn how to initiate a research project for targeted business needs, conduct research through multiple mode...

Marketing Analytics: The Full Marketing Research Masterclass
udemy
4.2
(407)

1 Course on Marketing Analytics: Become a marketing analytics & strategy expert...

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Best States For a Market Research Assistant

Some places are better than others when it comes to starting a career as a market research assistant. The best states for people in this position are New Jersey, Delaware, New York, and Connecticut. Market research assistants make the most in New Jersey with an average salary of $76,824. Whereas in Delaware and New York, they would average $74,367 and $63,832, respectively. While market research assistants would only make an average of $62,714 in Connecticut, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New Jersey

Total Market Research Assistant Jobs:
954
Highest 10% Earn:
$123,000
Location Quotient:
1.24 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Delaware

Total Market Research Assistant Jobs:
124
Highest 10% Earn:
$122,000
Location Quotient:
1.02 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Oregon

Total Market Research Assistant Jobs:
633
Highest 10% Earn:
$89,000
Location Quotient:
1.58 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Market Research Assistants

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Top Market Research Assistant Employers

Most Common Employers For Market Research Assistant

Rank  Company  Average Salary  Hourly Rate  Job Openings  
1Eli Lilly and Company$94,569$45.473
2The Walt Disney Company$93,170$44.793
3Target$90,137$43.3410
4Walmart$71,673$34.4623
5KS&R$67,180$32.302
6Get Spiffy$55,617$26.743
7Alexander Wang$55,239$26.566
8Sally Dark Rides$55,239$26.563
9UMass Dartmouth$55,239$26.563
10Rainier Christian Schools$55,239$26.562