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Best states for a market research assistant
Quoted expert
Stephen A. Matthews Ph.D.
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Are you thinking of becoming a market research assistant and really want to work at Walmart? Turns out, your chances to become a market research assistant are better in some states than others.Although there are abundant market research assistant jobs in the United States, a large number of them are in the South. New Jersey is the best state in the country for market research assistant jobs.
The median salary for market research assistants in New Jersey is $68,433. Compare that to the median salary in Mississippi of $30,515, which ranked worst for market research assistants, and you can see how your location is important for your career.If you are currently seeking employment as a market research assistant, you can find open job positions using Zippia's search tools.
10 best states for market research assistants in 2025
1. New Jersey
Total market research assistant jobs: 954 Average annual salary: $68,433 Lowest 10 percent earn: $48,000 Highest 10 percent earn: $97,000 Location Quotient: 1.24
2. Delaware
Total market research assistant jobs: 124 Average annual salary: $65,414 Lowest 10 percent earn: $45,000 Highest 10 percent earn: $93,000 Location Quotient: 1.02
3. Minnesota
Total market research assistant jobs: 727 Average annual salary: $56,954 Lowest 10 percent earn: $39,000 Highest 10 percent earn: $81,000 Location Quotient: 1.13
4. Rhode Island
Total market research assistant jobs: 168 Average annual salary: $53,323 Lowest 10 percent earn: $38,000 Highest 10 percent earn: $74,000 Location Quotient: 1.43
5. New Hampshire
Total market research assistant jobs: 183 Average annual salary: $54,764 Lowest 10 percent earn: $39,000 Highest 10 percent earn: $75,000 Location Quotient: 1.08
6. Connecticut
Total market research assistant jobs: 323 Average annual salary: $58,753 Lowest 10 percent earn: $41,000 Highest 10 percent earn: $82,000 Location Quotient: 1.01
7. Washington
Total market research assistant jobs: 526 Average annual salary: $63,256 Lowest 10 percent earn: $42,000 Highest 10 percent earn: $93,000 Location Quotient: 0.74
8. Massachusetts
Total market research assistant jobs: 1,123 Average annual salary: $51,845 Lowest 10 percent earn: $37,000 Highest 10 percent earn: $72,000 Location Quotient: 1.26
9. Illinois
Total market research assistant jobs: 1,198 Average annual salary: $51,160 Lowest 10 percent earn: $35,000 Highest 10 percent earn: $73,000 Location Quotient: 1.04
10. Oregon
Total market research assistant jobs: 633 Average annual salary: $49,678 Lowest 10 percent earn: $33,000 Highest 10 percent earn: $73,000 Location Quotient: 1.58
Market research assistant jobsNear Columbus, OH
How Zippia determines the best states to be a market research assistant
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a market research assistant
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | New Jersey | $68,433 | $48,000 | 9,005,644 | 954 |
| 2 | Delaware | $65,414 | $45,000 | 961,939 | 124 |
| 3 | Minnesota | $56,954 | $39,000 | 5,576,606 | 727 |
| 4 | Rhode Island | $53,323 | $38,000 | 1,059,639 | 168 |
| 5 | New Hampshire | $54,764 | $39,000 | 1,342,795 | 183 |
| 6 | Connecticut | $58,753 | $41,000 | 3,588,184 | 323 |
| 7 | Washington | $63,256 | $42,000 | 7,405,743 | 526 |
| 8 | Massachusetts | $51,845 | $37,000 | 6,859,819 | 1,123 |
| 9 | Illinois | $51,160 | $35,000 | 12,802,023 | 1,198 |
| 10 | Oregon | $49,678 | $33,000 | 4,142,776 | 633 |
| 11 | Maine | $51,769 | $38,000 | 1,335,907 | 126 |
| 12 | Vermont | $49,061 | $35,000 | 623,657 | 104 |
| 13 | New York | $58,032 | $40,000 | 19,849,399 | 953 |
| 14 | Texas | $48,468 | $34,000 | 28,304,596 | 1,977 |
| 15 | Montana | $50,693 | $35,000 | 1,050,493 | 100 |
| 16 | South Dakota | $47,454 | $33,000 | 869,666 | 101 |
| 17 | Michigan | $45,927 | $31,000 | 9,962,311 | 788 |
| 18 | District of Columbia | $51,503 | $35,000 | 693,972 | 171 |
| 19 | Maryland | $57,889 | $40,000 | 6,052,177 | 313 |
| 20 | Colorado | $47,303 | $33,000 | 5,607,154 | 686 |
| 21 | North Dakota | $48,183 | $34,000 | 755,393 | 69 |
| 22 | Wisconsin | $47,016 | $32,000 | 5,795,483 | 437 |
| 23 | Alaska | $50,563 | $42,000 | 739,795 | 63 |
| 24 | Pennsylvania | $42,296 | $29,000 | 12,805,537 | 1,477 |
| 25 | California | $44,137 | $31,000 | 39,536,653 | 4,347 |
| 26 | Ohio | $42,382 | $29,000 | 11,658,609 | 898 |
| 27 | Utah | $41,794 | $29,000 | 3,101,833 | 319 |
| 28 | Idaho | $45,189 | $30,000 | 1,716,943 | 128 |
| 29 | Wyoming | $41,491 | $29,000 | 579,315 | 58 |
| 30 | Georgia | $43,377 | $31,000 | 10,429,379 | 828 |
| 31 | Kansas | $43,565 | $31,000 | 2,913,123 | 201 |
| 32 | Virginia | $42,832 | $29,000 | 8,470,020 | 900 |
| 33 | New Mexico | $41,554 | $29,000 | 2,088,070 | 193 |
| 34 | Arkansas | $42,968 | $31,000 | 3,004,279 | 142 |
| 35 | North Carolina | $41,415 | $29,000 | 10,273,419 | 837 |
| 36 | Alabama | $43,335 | $31,000 | 4,874,747 | 181 |
| 37 | West Virginia | $40,513 | $28,000 | 1,815,857 | 123 |
| 38 | Louisiana | $42,352 | $30,000 | 4,684,333 | 190 |
| 39 | Tennessee | $37,199 | $26,000 | 6,715,984 | 593 |
| 40 | Arizona | $40,107 | $29,000 | 7,016,270 | 514 |
| 41 | Indiana | $39,820 | $27,000 | 6,666,818 | 534 |
| 42 | Nevada | $40,646 | $28,000 | 2,998,039 | 129 |
| 43 | Missouri | $37,872 | $27,000 | 6,113,532 | 551 |
| 44 | Nebraska | $36,830 | $26,000 | 1,920,076 | 196 |
| 45 | Florida | $36,680 | $26,000 | 20,984,400 | 1,394 |
| 46 | Iowa | $39,629 | $27,000 | 3,145,711 | 207 |
| 47 | South Carolina | $39,816 | $28,000 | 5,024,369 | 221 |
| 48 | Hawaii | $33,606 | $28,000 | 1,427,538 | 70 |
| 49 | Oklahoma | $34,179 | $24,000 | 3,930,864 | 228 |
| 50 | Kentucky | $34,331 | $24,000 | 4,454,189 | 209 |
| 51 | Mississippi | $30,515 | $22,000 | 2,984,100 | 122 |
Highest paying states for market research assistants
| Rank | State | Avg. Market Research Assistant Salary |
|---|---|---|
| 1 | New Jersey | $68,433 |
| 2 | Delaware | $65,414 |
| 3 | Minnesota | $56,954 |
| 4 | Rhode Island | $53,323 |
| 5 | New Hampshire | $54,764 |
| 6 | Connecticut | $58,753 |
| 7 | Washington | $63,256 |
| 8 | Massachusetts | $51,845 |
| 9 | Illinois | $51,160 |
| 10 | Oregon | $49,678 |
| 11 | Maine | $51,769 |
| 12 | Vermont | $49,061 |
| 13 | New York | $58,032 |
| 14 | Texas | $48,468 |
| 15 | Montana | $50,693 |
| 16 | South Dakota | $47,454 |
| 17 | Michigan | $45,927 |
| 18 | District of Columbia | $51,503 |
| 19 | Maryland | $57,889 |
| 20 | Colorado | $47,303 |
| 21 | North Dakota | $48,183 |
| 22 | Wisconsin | $47,016 |
| 23 | Alaska | $50,563 |
| 24 | Pennsylvania | $42,296 |
| 25 | California | $44,137 |
| 26 | Ohio | $42,382 |
| 27 | Utah | $41,794 |
| 28 | Idaho | $45,189 |
| 29 | Wyoming | $41,491 |
| 30 | Georgia | $43,377 |
| 31 | Kansas | $43,565 |
| 32 | Virginia | $42,832 |
| 33 | New Mexico | $41,554 |
| 34 | Arkansas | $42,968 |
| 35 | North Carolina | $41,415 |
| 36 | Alabama | $43,335 |
| 37 | West Virginia | $40,513 |
| 38 | Louisiana | $42,352 |
| 39 | Tennessee | $37,199 |
| 40 | Arizona | $40,107 |
| 41 | Indiana | $39,820 |
| 42 | Nevada | $40,646 |
| 43 | Missouri | $37,872 |
| 44 | Nebraska | $36,830 |
| 45 | Florida | $36,680 |
| 46 | Iowa | $39,629 |
| 47 | South Carolina | $39,816 |
| 48 | Hawaii | $33,606 |
| 49 | Oklahoma | $34,179 |
| 50 | Kentucky | $34,331 |
| 51 | Mississippi | $30,515 |
Expert opinions on the best states for market research assistants
Are there any particularly good places in the United States for market research assistants to find work opportunities?
Stephen A. Matthews Ph.D.
Liberal Arts Professor of Sociology, Anthropology, Demography and Geography Director, Graduate Program in Demography Faculty Director, Graduate Programs in Applied Demography Editor, Spatial Demography Associate Editor, Mathematical Population Studies, Pennsylvania State University
Anywhere and everywhere - academia, government (local to national), NGOs, INGOs, private sector, and applied research - in the US and overseas!
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Updated January 8, 2025