Market research assistant demographics and statistics in the US
Market research assistant demographics research summary. Zippia estimates market research assistant demographics and statistics in the United States by using a database of 30 million profiles. Our market research assistant estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about market research assistants after extensive research and analysis:
- There are over 18,411 market research assistants currently employed in the United States.
- 63.5% of all market research assistants are women, while 36.5% are men.
- The average market research assistant age is 36 years old.
- The most common ethnicity of market research assistants is White (64.9%), followed by Asian (14.2%), Hispanic or Latino (11.2%) and Unknown (4.9%).
- Market research assistants are most in-demand in Dallas, TX.
- The finance industry is the highest-paying for market research assistants.
- Seattle, WA pays an annual average wage of $63,688, the highest in the US.
- In 2022, women market research assistants earned 96% of what men earned.
- 10% of all market research assistants are LGBT.
- New Jersey is the best state for market research assistants to live.
- Market research assistants are 61% more likely to work at private companies in comparison to public companies.
On this page
Market research assistant demographics by:
Market research assistant gender statistics
63.5% of market research assistants are women and 36.5% of market research assistants are men.
- Female, 63.5%
- Male, 36.5%
Market research assistant gender ratio
| Gender | Percentages |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
Market research assistant gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$51,830
Female income
$49,882
Market research assistant gender ratio over time
This data breaks down the percentage of men and women in market research assistant positions over time. Currently, 63.5% of market research assistants are female.
Market research assistant gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 44.57% | 55.43% |
| 2011 | 42.13% | 57.87% |
| 2012 | 42.38% | 57.62% |
| 2013 | 39.01% | 60.99% |
| 2014 | 39.05% | 60.95% |
| 2015 | 41.14% | 58.86% |
| 2016 | 40.40% | 59.60% |
| 2017 | 40.37% | 59.63% |
| 2018 | 39.44% | 60.56% |
| 2019 | 38.13% | 61.87% |
| 2020 | 35.79% | 64.21% |
| 2021 | 36.46% | 63.54% |
Market research assistant related jobs gender ratio
We compared market research assistants with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Market Research Assistant | 36% | 64% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Market research assistant demographics by race
The most common ethnicity among market research assistants is White, which makes up 64.9% of all market research assistants. Comparatively, 14.2% of market research assistants are Asian and 11.2% of market research assistants are Hispanic or Latino.
- White, 64.9%
- Asian, 14.2%
- Hispanic or Latino, 11.2%
- Unknown, 4.9%
- Black or African American, 4.7%
- American Indian and Alaska Native, 0.1%
Market research assistant race
| Market research assistant race | Percentages |
|---|---|
| White | 64.9% |
| Asian | 14.2% |
| Hispanic or Latino | 11.2% |
| Unknown | 4.9% |
| Black or African American | 4.7% |
| American Indian and Alaska Native | 0.1% |
Market research assistant race and ethnicity over time
See how market research assistant racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Market research assistant race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 73.84% | 4.91% | 11.91% | 7.65% |
| 2011 | 72.14% | 4.91% | 12.34% | 8.61% |
| 2012 | 72.20% | 5.11% | 11.63% | 8.84% |
| 2013 | 71.95% | 5.32% | 11.08% | 8.86% |
| 2014 | 72.28% | 4.75% | 12.25% | 8.30% |
| 2015 | 71.24% | 4.33% | 12.54% | 9.00% |
| 2016 | 69.46% | 5.50% | 12.77% | 9.91% |
| 2017 | 69.44% | 5.36% | 12.84% | 9.52% |
| 2018 | 68.74% | 5.02% | 12.85% | 10.11% |
| 2019 | 69.08% | 4.92% | 13.06% | 10.16% |
| 2020 | 67.17% | 4.37% | 13.14% | 11.03% |
| 2021 | 64.90% | 4.72% | 14.16% | 11.21% |
Market research assistant wage gap by race
| Ethnicity | Salary |
|---|---|
| Unknown | $50,798 |
| White | $52,399 |
| Black or African American | $48,646 |
| Asian | $56,227 |
| Hispanic or Latino | $51,375 |
Average market research assistant age
See how the average age of market research assistants varies based on ethnicity and gender.
Male
Female
Market research assistant age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Market research assistant age breakdown
The average age of market research assistants is 30-40 years years old, representing 35% of the market research assistant population.
Market research assistant age breakdown
| Market Research Assistant Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Market research assistant educational attainment
The most common degree for market research assistants is bachelor's degree, with 71% of market research assistants earning that degree. The second and third most common degree levels are master's degree degree at 10% and master's degree degree at 9%.
- Bachelor's, 71%
- Master's, 10%
- Associate, 9%
- High School Diploma, 6%
- Other Degrees, 4%
Market research assistants by degree level
| Market research assistant degree | Percentages |
|---|---|
| Bachelor's | 71% |
| Master's | 10% |
| Associate | 9% |
| High School Diploma | 6% |
| Other Degrees | 4% |
Market research assistant jobs you might like
Market research assistant wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $60,832 |
| Bachelor's Degree | $53,836 |
| Doctorate Degree | $61,362 |
Market research assistant employment statistics
Most market research assistants work for a private in the professional industry.
Company size where market research assistants work
Below, you can see the size of companies where market research assistants work.
Market research assistant jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 7% |
| 50 - 100 employees | 16% |
| 100 - 500 employees | 23% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 20% |
| > 10,000 employees | 24% |
Market research assistant jobs by company type
Employees with the market research assistant job title have their preferences when it comes to working for a company. For instance, most market research assistants prefer to work at private companies over public companies.
Market research assistant jobs by sector
| Company type | Percentages |
|---|---|
| Education | 13% |
| Public | 23% |
| Private | 61% |
| Government | 2% |
Market research assistant jobs by industry
The most common industries for market research assistants are professional, education and retail.
Market research assistant industry statistics
| Industry | Percentages |
|---|---|
| Professional | 14% |
| Fortune 500 | 11% |
| Education | 11% |
| Media | 10% |
| Retail | 10% |
| Finance | 7% |
| Manufacturing | 7% |
| Non Profits | 5% |
| Technology | 5% |
| Internet | 2% |
| Hospitality | 2% |
| Transportation | 2% |
| Government | 2% |
| Energy | 2% |
| Health Care | 2% |
| Start-up | 2% |
| Real Estate | 2% |
| Automotive | 1% |
| Utilities | 1% |
| Telecommunication | 1% |
| Agriculture | 1% |
| Insurance | 1% |
Market research assistant turnover and employment statistics
Market research assistant unemployment rate over time
The unemployment rate for market research assistants between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Market research assistant unemployment rate by year
| Year | Market research assistant unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average market research assistant tenure
The average market research assistant stays at their job for 1-2 years, based on the 1,535 market research assistants resumes in Zippia's database.
Market research assistant tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 40% |
| 1-2 years | 34% |
| 3-4 years | 9% |
| 5-7 years | 9% |
| 8-10 years | 4% |
| 11+ years | 3% |
Market research assistant LGBT ratio compared to similar jobs
Review the percent of market research assistants that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Assistant Estimator/Project Manager | 4.41% | 58,976 |
| Supply Coordinator | 8.65% | 40,821 |
| Staffing Specialist | 8.93% | 53,459 |
| Market Research Assistant | 10.00% | - |
| Policy Advisor | 11.05% | 39,659 |
| Public Works Inspector | 11.64% | 24,660 |
| Fundraising Coordinator | 19.25% | 19,121 |
Similar market research assistant jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Assistant Estimator/Project Manager | 4.41% | 58,976 |
| Supply Coordinator | 8.65% | 40,821 |
| Staffing Specialist | 8.93% | 53,459 |
| Policy Advisor | 11.05% | 39,659 |
| Public Works Inspector | 11.64% | 24,660 |
| Fundraising Coordinator | 19.25% | 19,121 |
Foreign languages spoken by market research assistants
The most common foreign language among market research assistants is Spanish at 39.9%. The second-most popular foreign language spoken is French at 16.1% and Chinese is the third-most popular at 11.9%.
- Spanish, 39.9%
- French, 16.1%
- Chinese, 11.9%
- Korean, 6.0%
- Mandarin, 5.4%
- Other, 20.7%
Market research assistant languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 39.9% |
| French | 16.1% |
| Chinese | 11.9% |
| Korean | 6.0% |
| Mandarin | 5.4% |
| Other | 20.7% |
