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Market research assistant skills for your resume and career
15 market research assistant skills for your resume and career
1. Market Research
Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.
- Research assistant for the information technology department at Management Information Systems, conducted market research interviews for high-tech industry.
- Conducted market research analysis for ill-performing non-profit organization to assist executive staff and Board of Directors in organization turnaround.
2. Real Estate
Real estate is land that has buildings on it. This kind of property consists of permanent improvements either natural or man-made, which include, houses, fences, bridges, water trees, and minerals. There are 4 types of real estate namely; residential real estate, commercial real estate, industrial real estate, and vacant land.
- Participated in research projects and/or pilot programs to assist in improving current and future real estate marketing operations.
- Identified commercial real estate competitors and existing commercial office space in specific regions.
3. Expense Reports
- Complete recaps, expense reports, and time sheets after each promotion.
- Process expense reports and attendance records, manage purchasing and post invoicing.
4. PowerPoint
- Analyzed and communicated research findings through presentations in PowerPoint and Word.
- Prepared professional quality written reports and PowerPoint presentations.
5. Data Collection
Data collection means to analyze and collect all the necessary information. It helps in carrying out research and in storing important and necessary information. The most important goal of data collection is to gather the information that is rich and accurate for statistical analysis.
- Conducted one-on-one interviews for data collection purposes.
- Handled data collection and reporting.
6. Market Analysis
- Assisted two distinguished marketing professors with social media listening research and market analysis for the 2012 presidential election.
- Joined training programs for operation executives including sales intern, market analysis, and project management.
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- Prepared daily reports for management Purchased and maintained office supplies Coordinate meetings with agendas and reminders Coordinate executive travel arrangements
- Included mailings, organizing domestic and international travel arrangements and keeping a detailed calendar of appointments
8. Data Analysis
- Transcribed responses for data analysis and built database to manage information.
- Performed phases of the data analysis plan using necessary tools with guidance from experienced Analyst team members.
9. SPSS
- Leaned data entry through SPSS.
- Leveraged SPSS to determine statistically insignificant correlation between consumers' nationalities and price expectations on certain goods.
10. Market Research Data
- Provided secondary market research data, analysis and presentations for multiple sales verticals.
- Develop persuasive sales presentations based on primary and secondary market research data.
11. Target Market
- Conducted preliminary research on immigrant communities to study their feasibility as potential target market segments for dial-around long distance services.
- Conducted surveys to elicit valuable marketing information from target market.
12. Administrative Tasks
- Completed general administrative tasks using Microsoft Office as means of filing electronic data and information.
- Completed a variety of administrative tasks for the Field Marketing Specialist and Field Marketing Manager.
13. Phone Interviews
Phone Interviews are a common requirement of the job market and are often the first level of interviews. This helps hiring managers narrow down a group of potential candidates to those they would like to meet in person. A friendly and approachable tone is best when conducting phone interviews in addition to general knowledge about the posted position.
- Conducted over-the-phone interviews for employee satisfaction studies.
- Conducted phone interviews with United Kingdom residents to obtain statistical data for companies within the United Kingdom.
14. Quantitative Research
- Prepared qualitative and quantitative research reports from primary data obtained from focus groups.
- Designed and managed qualitative and quantitative research to assist in development of market-driven products and services for the US education division.
15. Marketing Presentations
- Created materials for marketing presentations, prepared and produced presentations and documents, and maintained confidential databases.
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Associate Professor, Virginia Commonwealth University
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Professor, University of Wisconsin – La Crosse
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Harriet Phinney Ph.D.
Associate Professor, Seattle University
List of market research assistant skills to add to your resume

The most important skills for a market research assistant resume and required skills for a market research assistant to have include:
- Market Research
- Real Estate
- Expense Reports
- PowerPoint
- Data Collection
- Market Analysis
- Travel Arrangements
- Data Analysis
- SPSS
- Market Research Data
- Target Market
- Administrative Tasks
- Phone Interviews
- Quantitative Research
- Marketing Presentations
- Primary Research
- Market Research Studies
- HR
- Market Trends
- Survey Data
- Research Findings
- Customer Orders
- Maintenance Tasks
- Press Releases
- Statistical Analysis
- Competitive Analysis
- Account Executives
- Survey Results
- In-Depth Interviews
- Business Development
- Market Appointments
- Consumer Behavior
- Survey Design
- Office Equipment
- Trade Shows
- Statistical Data
- Bloomberg
- Inventory Control
Updated January 8, 2025