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Market research assistant skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Dr. Robert Gowdy,
Cheryl Dorsey
Below we've compiled a list of the most critical market research assistant skills. We ranked the top skills for market research assistants based on the percentage of resumes they appeared on. For example, 10.5% of market research assistant resumes contained market research as a skill. Continue reading to find out what skills a market research assistant needs to be successful in the workplace.

15 market research assistant skills for your resume and career

1. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how market research assistants use market research:
  • Research assistant for the information technology department at Management Information Systems, conducted market research interviews for high-tech industry.
  • Conducted market research analysis for ill-performing non-profit organization to assist executive staff and Board of Directors in organization turnaround.

2. Real Estate

Real estate is land that has buildings on it. This kind of property consists of permanent improvements either natural or man-made, which include, houses, fences, bridges, water trees, and minerals. There are 4 types of real estate namely; residential real estate, commercial real estate, industrial real estate, and vacant land.

Here's how market research assistants use real estate:
  • Participated in research projects and/or pilot programs to assist in improving current and future real estate marketing operations.
  • Identified commercial real estate competitors and existing commercial office space in specific regions.

3. Expense Reports

Here's how market research assistants use expense reports:
  • Complete recaps, expense reports, and time sheets after each promotion.
  • Process expense reports and attendance records, manage purchasing and post invoicing.

4. PowerPoint

Here's how market research assistants use powerpoint:
  • Analyzed and communicated research findings through presentations in PowerPoint and Word.
  • Prepared professional quality written reports and PowerPoint presentations.

5. Data Collection

Data collection means to analyze and collect all the necessary information. It helps in carrying out research and in storing important and necessary information. The most important goal of data collection is to gather the information that is rich and accurate for statistical analysis.

Here's how market research assistants use data collection:
  • Conducted one-on-one interviews for data collection purposes.
  • Handled data collection and reporting.

6. Market Analysis

Here's how market research assistants use market analysis:
  • Assisted two distinguished marketing professors with social media listening research and market analysis for the 2012 presidential election.
  • Joined training programs for operation executives including sales intern, market analysis, and project management.

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7. Travel Arrangements

Here's how market research assistants use travel arrangements:
  • Prepared daily reports for management Purchased and maintained office supplies Coordinate meetings with agendas and reminders Coordinate executive travel arrangements
  • Included mailings, organizing domestic and international travel arrangements and keeping a detailed calendar of appointments

8. Data Analysis

Here's how market research assistants use data analysis:
  • Transcribed responses for data analysis and built database to manage information.
  • Performed phases of the data analysis plan using necessary tools with guidance from experienced Analyst team members.

9. SPSS

Here's how market research assistants use spss:
  • Leaned data entry through SPSS.
  • Leveraged SPSS to determine statistically insignificant correlation between consumers' nationalities and price expectations on certain goods.

10. Market Research Data

Here's how market research assistants use market research data:
  • Provided secondary market research data, analysis and presentations for multiple sales verticals.
  • Develop persuasive sales presentations based on primary and secondary market research data.

11. Target Market

Here's how market research assistants use target market:
  • Conducted preliminary research on immigrant communities to study their feasibility as potential target market segments for dial-around long distance services.
  • Conducted surveys to elicit valuable marketing information from target market.

12. Administrative Tasks

Here's how market research assistants use administrative tasks:
  • Completed general administrative tasks using Microsoft Office as means of filing electronic data and information.
  • Completed a variety of administrative tasks for the Field Marketing Specialist and Field Marketing Manager.

13. Phone Interviews

Phone Interviews are a common requirement of the job market and are often the first level of interviews. This helps hiring managers narrow down a group of potential candidates to those they would like to meet in person. A friendly and approachable tone is best when conducting phone interviews in addition to general knowledge about the posted position.

Here's how market research assistants use phone interviews:
  • Conducted over-the-phone interviews for employee satisfaction studies.
  • Conducted phone interviews with United Kingdom residents to obtain statistical data for companies within the United Kingdom.

14. Quantitative Research

Here's how market research assistants use quantitative research:
  • Prepared qualitative and quantitative research reports from primary data obtained from focus groups.
  • Designed and managed qualitative and quantitative research to assist in development of market-driven products and services for the US education division.

15. Marketing Presentations

Here's how market research assistants use marketing presentations:
  • Created materials for marketing presentations, prepared and produced presentations and documents, and maintained confidential databases.
top-skills

What skills help Market Research Assistants find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on market research assistant resumes?

Dr. Robert GowdyDr. Robert Gowdy LinkedIn profile

Associate Professor, Virginia Commonwealth University

Companies want to hire people who can be productive immediately. The most important skill for any type of research or development job is a track record of work in the exact area that a company is hiring for. That record could come from thesis research, postdoctoral work, or from an internship experience. Beyond that, it helps to be familiar with a wide variety of research techniques, computer programs, and systems to increase the chance that one of them is what a given company is looking for.

What market research assistant skills would you recommend for someone trying to advance their career?

Cheryl DorseyCheryl Dorsey LinkedIn profile

Lecturer, Benjamin Franklin Institute of Technology

Regarding a gap year, I think if a graduate needs to, take a gap year. It would be beneficial to join professional organizations (many provide student discounts) and to participate in online trainings and webinars of interest to enhance skills.

What type of skills will young market research assistants need?

Matthew Fisher SFSU, Hult, SMCMatthew Fisher SFSU, Hult, SMC LinkedIn profile

Business Instructor, San Francisco State University

Students will need to have some exposure to more technical skills. I say "exposure" for the fact that not everyone needs to know how to code, but understanding what coders do goes a long way in empowering young professionals to work in roles adjacent to those with technical skills that they might not have. However, the core skill that will not be outmoded anytime soon is to have robust critical thinking skills and a motivation to keep learning. While firms may seek to fill an immediate need position, it's always better to hire individuals who can learn for the fact that you can almost always teach specific skills.

What technical skills for a market research assistant stand out to employers?

Employers value our graduates for their ability to independently solve complex problems, whether in or out of the lab. This skill has not and will not change regardless of instructional mode.

What soft skills should all market research assistants possess?

Dr. Anne Paulet Ph.D.Dr. Anne Paulet Ph.D. LinkedIn profile

Professor, History Department, Humboldt State University

In terms of soft skills, those probably won't change much, they will simply be practiced differently. Being flexible is important since jobs may switch between home and office and since one may be dealing with someone else working from home and the challenges that can present-what cat owner hasn't had their cat walk in front of the camera or step on the wrong computer key? The ability to work in groups will continue to have importance as well as the ability to manage your own time and meet deadlines. At the same time, the nature of computer camera interaction means that people will have to learn to "read" others differently than they would in an in-person environment. Many recent articles have talked about how it is harder to read facial cues or detect emotional responses on the computer. Again, those presently taking synchronous classes have the opportunity to practice these skills--providing students turn on their cameras rather than relying only on audio. If the past year has demonstrated anything, it is that people need to be more culturally aware and sensitive and also be able to work with people of diverse backgrounds. History classes are a great way for students to better understand what others have gone through and how that might impact interaction today. Additionally, history classes-as well as college in general-should provide students with the skills to help create the kind of changes in institutions and companies that need to be made to make them more inclusive. Perhaps the greatest skill college students have is the ability to learn. I never intended to teach online, yet here I am doing just that. It required learning new ways to approach teaching, reconsideration of the ways students learned in the new environment, and figuring out new online programs to make all this happen. I was forced to do this as a result of the pandemic but most students will find that this sort of adjustment-whether foreseen or not-will be a regular part of their career path. The ability to learn these new skills, to apply new methods and to approach issues in new and innovative ways will help them stand out when it comes to looking for a job.

What hard/technical skills are most important for market research assistants?

Harriet Phinney Ph.D.

Associate Professor, Seattle University

Empirical data collection: Research skills for collecting original data, analyzing the data, writing up the information collected, and presenting it in a professional manner.

List of market research assistant skills to add to your resume

Market research assistant skills

The most important skills for a market research assistant resume and required skills for a market research assistant to have include:

  • Market Research
  • Real Estate
  • Expense Reports
  • PowerPoint
  • Data Collection
  • Market Analysis
  • Travel Arrangements
  • Data Analysis
  • SPSS
  • Market Research Data
  • Target Market
  • Administrative Tasks
  • Phone Interviews
  • Quantitative Research
  • Marketing Presentations
  • Primary Research
  • Market Research Studies
  • HR
  • Market Trends
  • Survey Data
  • Research Findings
  • Customer Orders
  • Maintenance Tasks
  • Press Releases
  • Statistical Analysis
  • Competitive Analysis
  • Account Executives
  • Survey Results
  • In-Depth Interviews
  • Business Development
  • Market Appointments
  • Consumer Behavior
  • Facebook
  • Survey Design
  • Office Equipment
  • Trade Shows
  • Statistical Data
  • Bloomberg
  • Inventory Control

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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