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What does a market research assistant do?

Updated January 8, 2025
7 min read

A market research assistant works directly with a marketing manager to deal with tasks related to advertising and sales. In an organization, a market research assistant will conduct detailed research as directed by the marketing manager, analyze the data collected, determine marketing opportunities and problems, handle correspondence for the different projects, communicate with stakeholders, deal with logistics, prepare documentation for research, and generally evaluate marketing actions.

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Market research assistant responsibilities

Here are examples of responsibilities from real market research assistant resumes:

  • Manage existing client relationships and provide support during origination process which improve overall customer relations.
  • Prepare professional quality written reports and PowerPoint presentations.
  • Represent major investment banks as issuers and underwriters of domestic and cross-border securitization transactions, focusing primarily on mortgage-backed securities.
  • Utilize enhanced firm-specific software in conjunction with MATLAB to simulate industry-standard figures.

Market research assistant skills and personality traits

We calculated that 10% of Market Research Assistants are proficient in Market Research, Real Estate, and Expense Reports. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.

We break down the percentage of Market Research Assistants that have these skills listed on their resume here:

  • Market Research, 10%

    Research assistant for the information technology department at Management Information Systems, conducted market research interviews for high-tech industry.

  • Real Estate, 10%

    Participated in research projects and/or pilot programs to assist in improving current and future real estate marketing operations.

  • Expense Reports, 7%

    Complete recaps, expense reports, and time sheets after each promotion.

  • PowerPoint, 5%

    Analyzed and communicated research findings through presentations in PowerPoint and Word.

  • Data Collection, 5%

    Conducted one-on-one interviews for data collection purposes.

  • Market Analysis, 5%

    Assisted two distinguished marketing professors with social media listening research and market analysis for the 2012 presidential election.

"market research," "real estate," and "expense reports" are among the most common skills that market research assistants use at work. You can find even more market research assistant responsibilities below, including:

Analytical skills. One of the key soft skills for a market research assistant to have is analytical skills. You can see how this relates to what market research assistants do because "market research analysts must evaluate large amounts of data and information related to market conditions." Additionally, a market research assistant resume shows how market research assistants use analytical skills: "mastered database administration skills to support data collection and management activities. "

Communication skills. Many market research assistant duties rely on communication skills. "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients.," so a market research assistant will need this skill often in their role. This resume example is just one of many ways market research assistant responsibilities rely on communication skills: "designed presentations to aid oncology and pathology research facilities facilitated communications for data collection"

Detail oriented. This is an important skill for market research assistants to perform their duties. For an example of how market research assistant responsibilities depend on this skill, consider that "market research analysts must pay attention to minutiae to evaluate data." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a market research assistant: "completed detailed fnancial statement analyses and market research. ".

Most common market research assistant skills

The three companies that hire the most market research assistants are:

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Compare different market research assistants

Market research assistant vs. Marketing internship

Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.

We looked at the average market research assistant salary and compared it with the wages of a marketing internship. Generally speaking, marketing interns are paid $22,530 lower than market research assistants per year.While their salaries may differ, the common ground between market research assistants and marketing interns are a few of the skills required in each roleacirc;euro;trade;s responsibilities. In both careers, employee duties involve skills like market research, powerpoint, and market analysis.

These skill sets are where the common ground ends though. The responsibilities of a market research assistant are more likely to require skills like "transferring calls," "real estate," "expense reports," and "data collection." On the other hand, a job as a marketing internship requires skills like "digital marketing," "marketing campaigns," "twitter," and "instagram." As you can see, what employees do in each career varies considerably.

Marketing interns tend to make the most money working in the technology industry, where they earn an average salary of $33,333. In contrast, market research assistants make the biggest average salary, $81,326, in the finance industry.marketing interns tend to reach similar levels of education than market research assistants. In fact, marketing interns are 4.2% less likely to graduate with a Master's Degree and 0.3% less likely to have a Doctoral Degree.

Market research assistant vs. Market analyst internship

When it comes to a marketing analyst internship, an intern primarily follows a senior or a more experienced officer's directives. Most of their tasks will revolve around processing paperwork, maintaining records and databases, participating in research and analyses, and assisting senior analysts in various projects. There are also instances where they can attend meetings, participate in social media handling, and even share marketing insights. Furthermore, as an intern, it is essential to learn and adhere to the company's policies and regulations.

Market analyst internship positions earn higher pay than market research assistant roles. They earn a $10,686 higher salary than market research assistants per year.Only some things about these jobs are the same. Take their skills, for example. Market research assistants and market analyst interns both require similar skills like "market research," "powerpoint," and "data collection" to carry out their responsibilities.

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that market research assistant responsibilities requires skills like "transferring calls," "real estate," "expense reports," and "travel arrangements." But a market analyst internship might use other skills in their typical duties, such as, "data entry," "financial models," "capital markets," and "project management."

In general, market analyst interns achieve higher levels of education than market research assistants. They're 5.2% more likely to obtain a Master's Degree while being 0.3% more likely to earn a Doctoral Degree.

Market research assistant vs. Research leader

Research Leaders are academicians who oversee a group of researchers conducting a study. They are usually well-known researchers in their field of study or area of interest. They manage the group throughout the whole research process. They may orient them at the start of the engagement to ensure that everyone is on the same page. Research Leaders direct the group in identifying the resources needed, finding these resources, and eventually managing them. They also guide the team in conducting the research properly by providing strategic direction, sharing techniques, and helping them analyze the gathered data. With their experience in the field, Research Leaders usually provide frameworks that the team may work within.

An average research leader eans a higher salary compared to the average salary of market research assistants. The difference in salaries amounts to research leaders earning a $54,555 higher average salary than market research assistants.By looking over several market research assistants and research leaders resumes, we found that both roles require similar skills in their day-to-day duties, such as "market research," "powerpoint," and "data collection." But beyond that, the careers look very different.

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from market research assistant resumes include skills like "transferring calls," "real estate," "expense reports," and "market analysis," whereas a research leader is more likely to list skills in "python," "human centered design," "research methods," and "user experience. "

Research leaders earn the best pay in the pharmaceutical industry, where they command an average salary of $131,194. Market research assistants earn the highest pay from the finance industry, with an average salary of $81,326.When it comes to education, research leaders tend to earn higher degree levels compared to market research assistants. In fact, they're 7.8% more likely to earn a Master's Degree, and 5.3% more likely to graduate with a Doctoral Degree.

Market research assistant vs. Research internship

A research intern is responsible for assisting the research team with conducting an investigation, compiling information, and analyzing results for an organized research study. Research interns' duties also include understanding the work processes and operation procedures, sharing strategies and recommendations on research methods, reaching out to appropriate research correspondents, managing clients' inquiries and concerns, keeping important client records for reference, studying current market trends, and maintaining the eagerness to learn. A research intern must have strong attention to detail and excellent communication skills to perform on daily research tasks.

Research interns typically earn lower pay than market research assistants. On average, research interns earn a $13,217 lower salary per year.According to resumes from market research assistants and research interns, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "market research," "powerpoint," and "data collection. "

Even though a few skill sets overlap between market research assistants and research interns, there are some differences that are important to note. For one, a market research assistant might have more use for skills like "transferring calls," "real estate," "expense reports," and "market analysis." Meanwhile, some responsibilities of research interns require skills like "python," "c++," "research intern," and "java. "

Research interns enjoy the best pay in the technology industry, with an average salary of $52,879. For comparison, market research assistants earn the highest salary in the finance industry.In general, research interns hold similar degree levels compared to market research assistants. Research interns are 4.5% more likely to earn their Master's Degree and 2.1% more likely to graduate with a Doctoral Degree.

Types of market research assistant

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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