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What is a market research associate and how to become one
Market research associates assess consumer preferences to help the organization decide how to advertise, shape and market its products and services. You will be the one to create and evaluate methods for collecting data such as questionnaires, surveys, focus groups, and opinion polls. After the data is collected, you will analyze the data using statistical software. In addition, you will interpret the data collected by organizing this information into statistical tables and reports. The findings will be presented to executives and clients through charts, graphs, and other visual means to get them informed about product introductions, modifications, and marketing campaigns.
Minimum of a bachelor's degree in marketing, market research, statistics, computer science, or any related field is required to qualify for this post. MBA, professional certification, or other advanced education is an added advantage, especially for leadership positions. You must be experienced with Microsoft PowerPoint and Word as well as statistical software platforms because you will analyze different data collected. You should be comfortable speaking in front of large people, strangers and presenting results to internal team members and management. Market research associates earn an average of $48,086 annually.
What general advice would you give to a market research associate?
Andrew Gershoff Ph.D.
Department Chair, The University of Texas at Austin
Second, students should try to think more broadly about following their interests and still finding employment. So taking some time to learn about career paths that they hadn't considered is worth doing. Many jobs rely on similar skills and may offer similar fulfillment and happiness.
Third, students should be ready to explore possibilities at companies they may not have heard of. Now, is an excellent time to look at companies that may only have a few jobs to offer, but may be doing some of the most exciting things a student can be part of. Finding a good fit is essential to happiness in a career, which may not be at a "name brand" firm.
Finally, students should keep in mind that their journey is their own. It is easy to discourage if you are having a difficult time, and your peers find success. But it can be freeing to focus on developing new knowledge and skills that interest you. Your success will come, and it doesn't have to be defined by someone else.
Avg. Salary $99,880
Avg. Salary $59,228
Growth rate 19%
Growth rate 0.3%
American Indian and Alaska Native 0.13%
Asian 14.33%
Black or African American 4.75%
Hispanic or Latino 11.31%
Unknown 4.89%
White 64.58%
Genderfemale 42.14%
male 57.86%
Age - 34American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 34Stress level is manageable
7.1 - high
Complexity level is challenging
7 - challenging
Work life balance is fair
6.4 - fair
Market research associate career paths
Key steps to become a market research associate
Explore market research associate education requirements
Start to develop specific market research associate skills
Skills Percentages PowerPoint 11.00% Financial Models 7.76% Macro 6.73% Capital Markets 6.25% Sales Floor 5.49% Complete relevant market research associate training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New market research associates learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a market research associate based on U.S. Bureau of Labor Statistics data and data from real market research associate resumes.Research market research associate duties and responsibilities
- Manage existing client relationships and provide support during origination process which improve overall customer relations.
- Support with marketing on all social media platforms including hootsuite, instagram, twitter, facebook, and the website.
- Analyze Instagram account and Facebook for insight in their digital presence!
- Analyze daily changes in macro economic trends to create attractive sales strategies for fix income clients.
Prepare your market research associate resume
When your background is strong enough, you can start writing your market research associate resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a market research associate resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable market research associate resume templates
Build a professional market research associate resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your market research associate resume.
Apply for market research associate jobs
Now it's time to start searching for a market research associate job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first market research associate job
Are you a market research associate?
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Average market research associate salary
The average market research associate salary in the United States is $99,880 per year or $48 per hour. Market research associate salaries range between $65,000 and $151,000 per year.
What am I worth?
How do market research associates rate their job?
Market research associate reviews
I juss have a passion to work as a market researcher I also did marketing
To be rejected
Compiling data of organization and implementing strategies to measure growth in business
Fundamental Economics
I get to work on data that interests me and help make sure that data collection goes as planned. Lots of problem-solving with the flexibility to work a slightly different schedule or from home.
Lots of sitting.
Updated January 8, 2025
