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Market Research Associate Careers

There is more than meets the eye when it comes to being a market research associate. For example, did you know that they make an average of $23.12 an hour? That's $48,086 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Market Research Associate Do

There are certain skills that many market research associates have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

When it comes to the most important skills required to be a market research associate, we found that a lot of resumes listed 15.3% of market research associates included communication, while 9.7% of resumes included powerpoint, and 6.7% of resumes included financial models. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the market research associate job title. But what industry to start with? Most market research associates actually find jobs in the finance and retail industries.

How To Become a Market Research Associate

If you're interested in becoming a market research associate, one of the first things to consider is how much education you need. We've determined that 59.8% of market research associates have a bachelor's degree. In terms of higher education levels, we found that 13.1% of market research associates have master's degrees. Even though most market research associates have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a market research associate. When we researched the most common majors for a market research associate, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on market research associate resumes include high school diploma degrees or associate degree degrees.

You may find that experience in other jobs will help you become a market research associate. In fact, many market research associate jobs require experience in a role such as internship. Meanwhile, many market research associates also have previous career experience in roles such as sales associate or cashier.

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Average Salary
$48,086
Average Salary
Job Growth Rate
20%
Job Growth Rate
Job Openings
33,362
Job Openings

Market Research Associate Career Paths

Top Careers Before Market Research Associate

Cashier
11.1 %

Top Careers After Market Research Associate

Market Research Associate Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Market Research Associate

Market Research Associates in America make an average salary of $48,086 per year or $23 per hour. The top 10 percent makes over $66,000 per year, while the bottom 10 percent under $34,000 per year.
Average Salary
$48,086
Find Your Salary Estimate
How much should you be earning as an Architect? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.

Best Paying Cities

City
ascdesc
Average Salarydesc
Jersey City, NJ
Salary Range52k - 94k$70k$70,335
Stamford, CT
Salary Range48k - 87k$66k$65,563
New York, NY
Salary Range46k - 83k$62k$62,087
Frisco, TX
Salary Range40k - 72k$54k$54,025
San Francisco, CA
Salary Range39k - 74k$54k$54,021
Boston, MA
Salary Range40k - 72k$54k$53,887
$29k
$94k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Market Research Associate
Market Research Associate
XXX
XXX
06/26/2021
06/26/2021
$40,00006/26/2021
$40,000
Associate, Market Risk
Associate, Market Risk
Jpmorgan Chase & Co.
Jpmorgan Chase & Co.
03/09/2021
03/09/2021
$120,00003/09/2021
$120,000
Capital Markets Analytics Associate
Capital Markets Analytics Associate
Prosper Marketplace, Inc.
Prosper Marketplace, Inc.
02/19/2021
02/19/2021
$93,99502/19/2021
$93,995
SE Region Market P&L Associate
SE Region Market P&L Associate
Mulberry Management Corporation
Mulberry Management Corporation
01/26/2021
01/26/2021
$100,00001/26/2021
$100,000
Associate, Market Risk
Associate, Market Risk
Nomura Holding America, Inc.
Nomura Holding America, Inc.
01/25/2021
01/25/2021
$90,00001/25/2021
$90,000
See More Recent Salaries

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Market Research Associate Demographics

Gender

male

53.8 %

female

39.5 %

unknown

6.7 %

Ethnicity

White

68.6 %

Asian

13.0 %

Hispanic or Latino

10.2 %

Foreign Languages Spoken

Spanish

31.3 %

French

13.3 %

Mandarin

9.4 %
See More Demographics

Market Research Associate Education

Majors

Business
22.0 %
Finance
12.5 %
Marketing
11.0 %

Degrees

Bachelors

59.8 %

Masters

13.1 %

Certificate

9.0 %

Top Colleges for Market Research Associates

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

5. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

6. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

7. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

8. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

9. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

10. Texas State University

San Marcos, TX • Private

In-State Tuition
$10,280
Enrollment
34,187
See More Education Info

Online Courses For Market Research Associate That You May Like

Market Research
coursera

"Finding the Story in the Data" is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes a...

Marketing Research: support your marketing decisions
udemy
4.4
(423)

Discover the extra advantage of any Business. A practical step by step guide to Marketing Information and Research...

Marketing Analytics: The Full Marketing Research Masterclass
udemy
4.3
(390)

1 Course on Marketing Analytics: Become a marketing analytics & strategy expert...

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Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Market Research Associate

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 15.3% of market research associates listed communication on their resume, but soft skills such as analytical skills and communication skills are important as well.

Best States For a Market Research Associate

Some places are better than others when it comes to starting a career as a market research associate. The best states for people in this position are New Jersey, New Hampshire, Connecticut, and Rhode Island. Market research associates make the most in New Jersey with an average salary of $69,700. Whereas in New Hampshire and Connecticut, they would average $66,804 and $66,448, respectively. While market research associates would only make an average of $63,347 in Rhode Island, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New Jersey

Total Market Research Associate Jobs:
1,039
Highest 10% Earn:
$120,000
Location Quotient:
1.34
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Rhode Island

Total Market Research Associate Jobs:
165
Highest 10% Earn:
$108,000
Location Quotient:
1.39
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New Hampshire

Total Market Research Associate Jobs:
187
Highest 10% Earn:
$115,000
Location Quotient:
1.1
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Market Research Associate Employers

1. Food Lion
4.1
Avg. Salary: 
$63,627
Market Research Associates Hired: 
99+
2. JPMorgan Chase & Co.
4.9
Avg. Salary: 
$122,662
Market Research Associates Hired: 
80+
3. Walmart
4.8
Avg. Salary: 
$116,724
Market Research Associates Hired: 
28+
4. The Merrill Company
4.9
Avg. Salary: 
$49,399
Market Research Associates Hired: 
27+
5. Expedia Group
4.7
Avg. Salary: 
$69,177
Market Research Associates Hired: 
27+
6. Nomura
4.8
Avg. Salary: 
$104,915
Market Research Associates Hired: 
23+
Updated October 2, 2020