Market research associates assess consumer preferences to help the organization decide how to advertise, shape and market its products and services. You will be the one to create and evaluate methods for collecting data such as questionnaires, surveys, focus groups, and opinion polls. After the data is collected, you will analyze the data using statistical software. In addition, you will interpret the data collected by organizing this information into statistical tables and reports. The findings will be presented to executives and clients through charts, graphs, and other visual means to get them informed about product introductions, modifications, and marketing campaigns.

Minimum of a bachelor's degree in marketing, market research, statistics, computer science, or any related field is required to qualify for this post. MBA, professional certification, or other advanced education is an added advantage, especially for leadership positions. You must be experienced with Microsoft PowerPoint and Word as well as statistical software platforms because you will analyze different data collected. You should be comfortable speaking in front of large people, strangers and presenting results to internal team members and management. Market research associates earn an average of $48,086 annually.

What Does a Market Research Associate Do

There are certain skills that many market research associates have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

Learn more about what a Market Research Associate does

How To Become a Market Research Associate

If you're interested in becoming a market research associate, one of the first things to consider is how much education you need. We've determined that 65.1% of market research associates have a bachelor's degree. In terms of higher education levels, we found that 14.5% of market research associates have master's degrees. Even though most market research associates have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Market Research Associate

Market Research Associate Career Paths

Average Salary for a Market Research Associate

Market Research Associates in America make an average salary of $99,880 per year or $48 per hour. The top 10 percent makes over $151,000 per year, while the bottom 10 percent under $65,000 per year.
Average Market Research Associate Salary
$99,880 Yearly
$48.02 hourly
$65,000
10 %
$99,000
Median
$151,000
90 %

What Am I Worth?

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Market Research Associate Education

Market Research Associate Majors

21.6 %
12.6 %
11.2 %

Market Research Associate Degrees

Bachelors

65.1 %

Masters

14.5 %

High School Diploma

7.7 %

Top Colleges for Market Research Associates

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

5. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

6. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

7. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

8. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

9. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

10. Texas State University

San Marcos, TX • Private

In-State Tuition
$10,280
Enrollment
34,187

Top Skills For a Market Research Associate

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 15.3% of market research associates listed communication on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Market Research Associate Resume templates

Zippia allows you to choose from different easy-to-use Market Research Associate templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Market Research Associate resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Market Research Associate Demographics

Market Research Associate Gender Distribution

Male
Male
58%
Female
Female
42%

After extensive research and analysis, Zippia's data science team found that:

  • Among market research associates, 42.1% of them are women, while 57.9% are men.

  • The most common race/ethnicity among market research associates is White, which makes up 68.8% of all market research associates.

  • The most common foreign language among market research associates is Spanish at 31.3%.

Online Courses For Market Research Associate That You May Like

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Marketing Research: support your marketing decisions
udemy
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Discover the extra advantage of any Business. A practical step by step guide to Marketing Information and Research...

Market Research
coursera

"Finding the Story in the Data" is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data.\n\nStudents will learn how to initiate a research project for targeted business needs, conduct research through multiple mode...

Marketing Analytics: The Full Marketing Research Masterclass
udemy
4.2
(407)

1 Course on Marketing Analytics: Become a marketing analytics & strategy expert...

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Best States For a Market Research Associate

Some places are better than others when it comes to starting a career as a market research associate. The best states for people in this position are New Jersey, Delaware, New York, and Connecticut. Market research associates make the most in New Jersey with an average salary of $125,195. Whereas in Delaware and New York, they would average $119,220 and $110,813, respectively. While market research associates would only make an average of $107,481 in Connecticut, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New Jersey

Total Market Research Associate Jobs:
1,039
Highest 10% Earn:
$190,000
Location Quotient:
1.34

2. Delaware

Total Market Research Associate Jobs:
144
Highest 10% Earn:
$184,000
Location Quotient:
1.18

3. Rhode Island

Total Market Research Associate Jobs:
165
Highest 10% Earn:
$147,000
Location Quotient:
1.39
Full List Of Best States For Market Research Associates

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Top Market Research Associate Employers

Most Common Employers For Market Research Associate

Rank  Company  Average Salary  Hourly Rate  Job Openings  
1Walmart$130,321$62.6528
2Citi$129,003$62.0211
3Nomura Securities$125,448$60.3122
4JPMorgan Chase & Co.$120,263$57.8288
5Merrill Lynch$119,666$57.5327
6Deutsche Bank$118,380$56.9122
7Santander Bank$116,298$55.919
8Eli Lilly and Company$113,824$54.7212
9Sysco$113,653$54.648
10Expedia Group$110,940$53.3428