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Become A Market Research Associate

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Working As A Market Research Associate

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $95,237

    Average Salary

What Does A Market Research Associate Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Market Research Associate

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Market Research Associate jobs

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Market Research Associate Career Paths

Average Length of Employment
Market Analyst 2.1 years
Market Researcher 2.0 years
Research Analyst 2.0 years
Top Employers Before
Internship 13.0%
Cashier 9.2%
Associate 5.4%
Barista 2.9%
Volunteer 2.9%
Cook 2.5%
Top Employers After
Consultant 6.3%
Internship 6.3%
Volunteer 4.0%
Associate 4.0%
Manager 4.0%
Cashier 3.6%

Market Research Associate Demographics

Gender

Male

55.2%

Female

41.0%

Unknown

3.8%
Ethnicity

White

75.6%

Asian

12.2%

Hispanic or Latino

9.8%

Unknown

1.7%

Black or African American

0.7%
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Languages Spoken

Spanish

31.3%

French

10.8%

Mandarin

10.8%

Chinese

7.2%

German

7.2%

Cantonese

6.0%

Portuguese

4.8%

Italian

4.8%

Japanese

3.6%

Greek

2.4%

Thai

2.4%

Swahili

1.2%

Bulgarian

1.2%

Albanian

1.2%

Urdu

1.2%

Hindi

1.2%

Tagalog

1.2%

Polish

1.2%
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Market Research Associate Education

Schools

New York University

8.3%

University of Chicago

7.3%

Northeastern University

6.4%

Carnegie Mellon University

5.5%

Cornell University

5.5%

University of Florida

5.5%

University of Phoenix

5.5%

Johns Hopkins University

5.5%

University of California - Berkeley

4.6%

Texas Tech University

4.6%

Georgetown University

4.6%

University of Washington

4.6%

Columbia University

4.6%

University of North Carolina at Charlotte

4.6%

Duke University

4.6%

University of Massachusetts - Boston

3.7%

Michigan State University

3.7%

University of Pennsylvania

3.7%

West Virginia University

3.7%

University of Texas at Austin

3.7%
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Majors

Business

25.6%

Finance

14.0%

Marketing

11.6%

Management

5.8%

Economics

5.1%

Communication

5.1%

Psychology

5.1%

Criminal Justice

4.4%

Accounting

3.3%

Law

2.3%

General Studies

2.1%

Biology

2.1%

Graphic Design

2.1%

Education

1.9%

Health Care Administration

1.9%

Liberal Arts

1.6%

Political Science

1.6%

Sociology

1.6%

Real Estate

1.4%

History

1.4%
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Degrees

Bachelors

40.7%

Masters

29.3%

Other

17.4%

Associate

5.4%

Certificate

4.0%

Doctorate

2.6%

Diploma

0.6%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Market Research Associate Salaries

Job Title Company Location Start Date Salary
Associate, Latin America Debt Capital Markets JP Morgan Chase & Co New York, NY Apr 10, 2016 $227,178
Associate, Equity Capital Markets Evercore Partners Services East, LLC Menlo Park, CA Dec 04, 2016 $217,568
Associate, Equity Capital Markets Citigroup Global Markets Inc. New York, NY Aug 14, 2014 $175,000
Associate, Equity Capital Markets Merrill Lynch New York, NY Jun 15, 2015 $160,000
Global Market Research Associate Director, PCS Sanofi Us Services Inc. Bridgewater, NJ May 12, 2014 $155,000
Global Market Research Associate Director, PCS Sanofi Us Services Inc. Bridgewater, NJ Dec 05, 2014 $155,000
Associate, Global Debt Capital Markets, Restructuring Jpmorgan Chase & Co. New York, NY Nov 30, 2015 $150,000
Associate, Equity Research, Global Markets Deutsche Bank Securities, Inc. New York, NY Feb 11, 2016 $150,000
Market Risk Coverage Associate Jpmorgan Chase & Co. Houston, TX Mar 02, 2014 $140,000
Capital Markets Origination Associate Citigroup Global Markets Inc. New York, NY Nov 17, 2014 $140,000
Associate, Latam Emerging Markets Credit Trader Deutsche Bank Securities Inc. New York, NY Jul 03, 2014 $140,000
Market Risk Coverage Associate Jpmorgan Chase & Co. New York, NY Mar 17, 2014 $130,000
Associate Quantitative Trader, Quantitative Market Making KCG Americas LLC New York, NY Aug 01, 2015 $130,000
Capital Markets Associate Social Finance, Inc. San Francisco, CA Dec 09, 2016 $105,000
Venture Market Associate Fundersclub Inc. San Francisco, CA Aug 20, 2015 $105,000
Capital Markets Origination Associate Citigroup Global Markets Inc. New York, NY Aug 22, 2013 $100,000
Associate-Market Risk Jpmorgan Chase & Co. New York, NY Sep 07, 2015 $100,000 -
$140,000
Debt Capital Markets Associate HSBC Securities (USA) Inc. New York, NY Sep 11, 2013 $100,000
Associate, Capital Markets Origination Citigroup Global Markets Inc. New York, NY Jan 02, 2013 $100,000
Associate, Market Risk Analysis Banco Santander, S.A. New York Branch New York, NY Dec 29, 2013 $83,000 -
$93,000
Market Research Associate New Life Solution, Inc. Boston, MA Jan 09, 2016 $78,000
Associate, Market Risk Basel Capital JP Morgan Chase & Co New York, NY Oct 27, 2016 $78,000
Senior Market Research Associate Fitch Ratings New York, NY Aug 17, 2015 $75,000
Credit Markets Associate Jpmorgan Chase & Co. New York, NY Feb 04, 2016 $75,000
Associate, Market Legal Entity Risk Reporting Jpmorgan Chase & Co. New York, NY Aug 26, 2014 $73,500
Associate, Global Markets Eurasia Group, Ltd. New York, NY Jun 09, 2016 $72,000

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Top Skills for A Market Research Associate

MarketResearchSurveysProductCompetitivenessStockLunchmeatQualityCustomerServiceEquityCapitalMarketsDueDiligenceMarketResearchProjectsFocusGroupsDataAnalysisAssetClassesDataCollectionMeatDepartmentResearchReportsInternationalMarketsPowerpointBusinessDevelopmentSpssSelectDataEntryMeatMarket

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Top Market Research Associate Skills

  1. Market Research Surveys
  2. Product Competitiveness
  3. Stock Lunchmeat
You can check out examples of real life uses of top skills on resumes here:
  • Assisted in developing market research surveys, conducted market research programs, and led teams of market research associates.
  • Process and stock lunchmeat and freezer cases according to production standards.
  • Advised clients on cross-border M&A and debt and equity capital markets.
  • Performed due diligence and evaluated the merits and risks associated with potential private equity investment for clients.
  • Lead recruiter for healthcare market research projects, overseeing a team of 2 recruiters.

Top Market Research Associate Employers