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Best states for a market research associate
Quoted expert
Stephen A. Matthews Ph.D.
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Do you wonder which states in the U.S. are the best for market research associates? If so, we have the full list of best to worst states for market research associate jobs for you to check out and see if you think it's time to move and start anew. Not all states fare the same when it come to job opportunity and pay.In fact, our research shows that New Jersey is the best state for market research associates in America. The best city in America for market research associates with the highest pay is Hoboken, NJ.
We figured that the best places for market research associate jobs has three things everyone would agree on. There would be high annual wages, good career prospects (no matter what phase of the career you are in), and a lot of job opportunities.New Jersey is the best state, and Englewood is the city with the highest pay for market research associates.
10 best states for market research associates in 2026
1. New Jersey
Total market research associate jobs: 1,039 Average annual salary: $125,195 Lowest 10 percent earn: $82,000 Highest 10 percent earn: $190,000 Location Quotient: 1.34
2. Delaware
Total market research associate jobs: 144 Average annual salary: $119,220 Lowest 10 percent earn: $77,000 Highest 10 percent earn: $184,000 Location Quotient: 1.18
3. Rhode Island
Total market research associate jobs: 165 Average annual salary: $97,473 Lowest 10 percent earn: $64,000 Highest 10 percent earn: $147,000 Location Quotient: 1.39
4. New Hampshire
Total market research associate jobs: 187 Average annual salary: $99,556 Lowest 10 percent earn: $66,000 Highest 10 percent earn: $149,000 Location Quotient: 1.1
5. Connecticut
Total market research associate jobs: 329 Average annual salary: $107,481 Lowest 10 percent earn: $70,000 Highest 10 percent earn: $163,000 Location Quotient: 1.02
6. Vermont
Total market research associate jobs: 104 Average annual salary: $88,447 Lowest 10 percent earn: $59,000 Highest 10 percent earn: $132,000 Location Quotient: 1.39
7. District of Columbia
Total market research associate jobs: 199 Average annual salary: $94,396 Lowest 10 percent earn: $59,000 Highest 10 percent earn: $149,000 Location Quotient: 1.22
8. Maine
Total market research associate jobs: 126 Average annual salary: $93,631 Lowest 10 percent earn: $62,000 Highest 10 percent earn: $139,000 Location Quotient: 0.97
9. New York
Total market research associate jobs: 988 Average annual salary: $110,813 Lowest 10 percent earn: $72,000 Highest 10 percent earn: $169,000 Location Quotient: 0.79
10. Minnesota
Total market research associate jobs: 722 Average annual salary: $83,920 Lowest 10 percent earn: $49,000 Highest 10 percent earn: $141,000 Location Quotient: 1.12
Market research associate jobsNear Columbus, OH
How Zippia determines the best states to be a market research associate
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a market research associate
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | New Jersey | $125,195 | $82,000 | 9,005,644 | 1,039 |
| 2 | Delaware | $119,220 | $77,000 | 961,939 | 144 |
| 3 | Rhode Island | $97,473 | $64,000 | 1,059,639 | 165 |
| 4 | New Hampshire | $99,556 | $66,000 | 1,342,795 | 187 |
| 5 | Connecticut | $107,481 | $70,000 | 3,588,184 | 329 |
| 6 | Vermont | $88,447 | $59,000 | 623,657 | 104 |
| 7 | District of Columbia | $94,396 | $59,000 | 693,972 | 199 |
| 8 | Maine | $93,631 | $62,000 | 1,335,907 | 126 |
| 9 | New York | $110,813 | $72,000 | 19,849,399 | 988 |
| 10 | Minnesota | $83,920 | $49,000 | 5,576,606 | 722 |
| 11 | Oregon | $82,667 | $46,000 | 4,142,776 | 623 |
| 12 | Michigan | $80,844 | $50,000 | 9,962,311 | 781 |
| 13 | Washington | $92,313 | $52,000 | 7,405,743 | 554 |
| 14 | North Carolina | $78,886 | $46,000 | 10,273,419 | 901 |
| 15 | Texas | $77,437 | $42,000 | 28,304,596 | 1,992 |
| 16 | Pennsylvania | $77,085 | $49,000 | 12,805,537 | 1,458 |
| 17 | Wisconsin | $80,227 | $48,000 | 5,795,483 | 431 |
| 18 | Ohio | $76,491 | $46,000 | 11,658,609 | 901 |
| 19 | Illinois | $76,111 | $44,000 | 12,802,023 | 1,255 |
| 20 | Virginia | $79,622 | $49,000 | 8,470,020 | 914 |
| 21 | South Dakota | $72,570 | $40,000 | 869,666 | 101 |
| 22 | Massachusetts | $81,420 | $53,000 | 6,859,819 | 847 |
| 23 | Alabama | $76,420 | $42,000 | 4,874,747 | 174 |
| 24 | West Virginia | $74,456 | $45,000 | 1,815,857 | 120 |
| 25 | Georgia | $73,495 | $40,000 | 10,429,379 | 859 |
| 26 | Maryland | $84,648 | $53,000 | 6,052,177 | 314 |
| 27 | California | $70,236 | $38,000 | 39,536,653 | 4,501 |
| 28 | Montana | $73,038 | $40,000 | 1,050,493 | 100 |
| 29 | North Dakota | $74,168 | $43,000 | 755,393 | 70 |
| 30 | South Carolina | $74,913 | $42,000 | 5,024,369 | 215 |
| 31 | Arkansas | $72,089 | $39,000 | 3,004,279 | 147 |
| 32 | Tennessee | $67,118 | $37,000 | 6,715,984 | 613 |
| 33 | Kansas | $71,368 | $39,000 | 2,913,123 | 211 |
| 34 | Indiana | $71,093 | $41,000 | 6,666,818 | 514 |
| 35 | Colorado | $67,825 | $36,000 | 5,607,154 | 670 |
| 36 | Louisiana | $72,141 | $39,000 | 4,684,333 | 181 |
| 37 | New Mexico | $67,381 | $36,000 | 2,088,070 | 193 |
| 38 | Alaska | $76,985 | $50,000 | 739,795 | 18 |
| 39 | Utah | $64,575 | $34,000 | 3,101,833 | 316 |
| 40 | Idaho | $67,374 | $36,000 | 1,716,943 | 128 |
| 41 | Nevada | $68,060 | $36,000 | 2,998,039 | 130 |
| 42 | Arizona | $65,923 | $35,000 | 7,016,270 | 519 |
| 43 | Wyoming | $61,940 | $34,000 | 579,315 | 59 |
| 44 | Missouri | $64,593 | $35,000 | 6,113,532 | 555 |
| 45 | Nebraska | $58,795 | $32,000 | 1,920,076 | 230 |
| 46 | Iowa | $65,326 | $37,000 | 3,145,711 | 211 |
| 47 | Florida | $63,569 | $35,000 | 20,984,400 | 1,396 |
| 48 | Kentucky | $62,782 | $36,000 | 4,454,189 | 199 |
| 49 | Hawaii | $34,007 | $25,000 | 1,427,538 | 69 |
| 50 | Oklahoma | $55,470 | $30,000 | 3,930,864 | 232 |
| 51 | Mississippi | $52,492 | $28,000 | 2,984,100 | 122 |
Highest paying states for market research associates
| Rank | State | Avg. Market Research Associate Salary |
|---|---|---|
| 1 | New Jersey | $125,195 |
| 2 | Delaware | $119,220 |
| 3 | Rhode Island | $97,473 |
| 4 | New Hampshire | $99,556 |
| 5 | Connecticut | $107,481 |
| 6 | Vermont | $88,447 |
| 7 | District of Columbia | $94,396 |
| 8 | Maine | $93,631 |
| 9 | New York | $110,813 |
| 10 | Minnesota | $83,920 |
| 11 | Oregon | $82,667 |
| 12 | Michigan | $80,844 |
| 13 | Washington | $92,313 |
| 14 | North Carolina | $78,886 |
| 15 | Texas | $77,437 |
| 16 | Pennsylvania | $77,085 |
| 17 | Wisconsin | $80,227 |
| 18 | Ohio | $76,491 |
| 19 | Illinois | $76,111 |
| 20 | Virginia | $79,622 |
| 21 | South Dakota | $72,570 |
| 22 | Massachusetts | $81,420 |
| 23 | Alabama | $76,420 |
| 24 | West Virginia | $74,456 |
| 25 | Georgia | $73,495 |
| 26 | Maryland | $84,648 |
| 27 | California | $70,236 |
| 28 | Montana | $73,038 |
| 29 | North Dakota | $74,168 |
| 30 | South Carolina | $74,913 |
| 31 | Arkansas | $72,089 |
| 32 | Tennessee | $67,118 |
| 33 | Kansas | $71,368 |
| 34 | Indiana | $71,093 |
| 35 | Colorado | $67,825 |
| 36 | Louisiana | $72,141 |
| 37 | New Mexico | $67,381 |
| 38 | Alaska | $76,985 |
| 39 | Utah | $64,575 |
| 40 | Idaho | $67,374 |
| 41 | Nevada | $68,060 |
| 42 | Arizona | $65,923 |
| 43 | Wyoming | $61,940 |
| 44 | Missouri | $64,593 |
| 45 | Nebraska | $58,795 |
| 46 | Iowa | $65,326 |
| 47 | Florida | $63,569 |
| 48 | Kentucky | $62,782 |
| 49 | Hawaii | $34,007 |
| 50 | Oklahoma | $55,470 |
| 51 | Mississippi | $52,492 |
Expert opinions on the best states for market research associates
Are there any particularly good places in the United States for market research associates to find work opportunities?
Stephen A. Matthews Ph.D.
Liberal Arts Professor of Sociology, Anthropology, Demography and Geography Director, Graduate Program in Demography Faculty Director, Graduate Programs in Applied Demography Editor, Spatial Demography Associate Editor, Mathematical Population Studies, Pennsylvania State University
Anywhere and everywhere - academia, government (local to national), NGOs, INGOs, private sector, and applied research - in the US and overseas!
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Updated January 8, 2025