Market research associate demographics and statistics in the US
Market research associate demographics research summary. Zippia estimates market research associate demographics and statistics in the United States by using a database of 30 million profiles. Our market research associate estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about market research associates after extensive research and analysis:
- There are over 37,558 market research associates currently employed in the United States.
- 42.1% of all market research associates are women, while 57.9% are men.
- The average market research associate age is 36 years old.
- The most common ethnicity of market research associates is White (64.6%), followed by Asian (14.3%), Hispanic or Latino (11.3%) and Unknown (4.9%).
- In 2022, women earned 95% of what men earned.
- 10% of all market research associates are LGBT.
- Market research associates are 66% more likely to work at private companies in comparison to public companies.
On this page
Market research associate demographics by:
Market research associate gender statistics
42.1% of market research associates are women and 57.9% of market research associates are men.
- Male, 57.9%
- Female, 42.1%
Market research associate gender ratio
| Gender | Percentages |
|---|---|
| Male | 57.9% |
| Female | 42.1% |
Market research associate gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$97,683
Female income
$93,248
Market research associate gender ratio over time
This data breaks down the percentage of men and women in market research associate positions over time. Currently, 42.1% of market research associates are female.
Market research associate gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 65.80% | 34.20% |
| 2011 | 63.53% | 36.47% |
| 2012 | 63.76% | 36.24% |
| 2013 | 60.48% | 39.52% |
| 2014 | 60.52% | 39.48% |
| 2015 | 62.58% | 37.42% |
| 2016 | 61.86% | 38.14% |
| 2017 | 61.83% | 38.17% |
| 2018 | 60.91% | 39.09% |
| 2019 | 59.59% | 40.41% |
| 2020 | 57.15% | 42.85% |
| 2021 | 57.86% | 42.14% |
Market research associate related jobs gender ratio
We compared market research associates with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Market Research Associate | 58% | 42% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Market research associate demographics by race
The most common ethnicity among market research associates is White, which makes up 64.6% of all market research associates. Comparatively, 14.3% of market research associates are Asian and 11.3% of market research associates are Hispanic or Latino.
- White, 64.6%
- Asian, 14.3%
- Hispanic or Latino, 11.3%
- Unknown, 4.9%
- Black or African American, 4.8%
- American Indian and Alaska Native, 0.1%
Market research associate race
| Market research associate race | Percentages |
|---|---|
| White | 64.6% |
| Asian | 14.3% |
| Hispanic or Latino | 11.3% |
| Unknown | 4.9% |
| Black or African American | 4.8% |
| American Indian and Alaska Native | 0.1% |
Market research associate race and ethnicity over time
See how market research associate racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Market research associate race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 73.52% | 4.94% | 12.09% | 7.74% |
| 2011 | 71.82% | 4.94% | 12.52% | 8.70% |
| 2012 | 71.88% | 5.15% | 11.80% | 8.93% |
| 2013 | 71.63% | 5.36% | 11.25% | 8.95% |
| 2014 | 71.96% | 4.79% | 12.42% | 8.40% |
| 2015 | 70.92% | 4.37% | 12.72% | 9.10% |
| 2016 | 69.14% | 5.54% | 12.94% | 10.00% |
| 2017 | 69.12% | 5.40% | 13.01% | 9.61% |
| 2018 | 68.42% | 5.06% | 13.03% | 10.20% |
| 2019 | 68.76% | 4.95% | 13.24% | 10.26% |
| 2020 | 66.85% | 4.40% | 13.31% | 11.12% |
| 2021 | 64.58% | 4.75% | 14.33% | 11.31% |
Market research associate wage gap by race
According to our data, asian market research associates have the highest average salary compared to other ethnicities. Black or african american market research associates have the lowest average salary at $90,454.
| Ethnicity | Salary |
|---|---|
| Unknown | $95,328 |
| White | $98,985 |
| Black or African American | $90,454 |
| Asian | $107,820 |
| Hispanic or Latino | $96,643 |
Average market research associate age
See how the average age of market research associates varies based on ethnicity and gender.
Male
Female
Market research associate age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Market research associate age breakdown
The average age of market research associates is 30-40 years years old, representing 35% of the market research associate population.
Market research associate age breakdown
| Market Research Associate Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Market research associate educational attainment
The most common degree for market research associates is bachelor's degree, with 65% of market research associates earning that degree. The second and third most common degree levels are master's degree degree at 14% and master's degree degree at 8%.
- Bachelor's, 65%
- Master's, 14%
- High School Diploma, 8%
- Associate, 7%
- Other Degrees, 6%
Market research associates by degree level
| Market research associate degree | Percentages |
|---|---|
| Bachelor's | 65% |
| Master's | 14% |
| High School Diploma | 8% |
| Associate | 7% |
| Other Degrees | 6% |
Market research associate jobs you might like
Market research associate wage gap by degree level
According to the data, market research associates with a Doctorate degree earn more than those without, at $119,875 annually. With a Master's degree, market research associates earn a median annual income of $118,621 compared to $102,285 for market research associates with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $118,621 |
| Bachelor's Degree | $102,285 |
| Doctorate Degree | $119,875 |
Market research associate employment statistics
Most market research associates work for a private in the finance industry.
Company size where market research associates work
Below, you can see the size of companies where market research associates work.
Market research associate jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 14% |
| 100 - 500 employees | 24% |
| 500 - 1,000 employees | 11% |
| 1,000 - 10,000 employees | 20% |
| > 10,000 employees | 25% |
Market research associate jobs by company type
Employees with the market research associate job title have their preferences when it comes to working for a company. For instance, most market research associates prefer to work at private companies over public companies.
Market research associate jobs by sector
| Company type | Percentages |
|---|---|
| Education | 3% |
| Public | 29% |
| Private | 66% |
| Government | 1% |
Market research associate jobs by industry
The most common industries for market research associates are finance, professional and retail.
Market research associate industry statistics
| Industry | Percentages |
|---|---|
| Finance | 18% |
| Professional | 17% |
| Retail | 10% |
| Fortune 500 | 10% |
| Technology | 7% |
| Media | 6% |
| Manufacturing | 5% |
| Start-up | 4% |
| Health Care | 3% |
| Hospitality | 3% |
| Non Profits | 3% |
| Real Estate | 3% |
| Education | 3% |
| Internet | 2% |
| Pharmaceutical | 1% |
| Transportation | 1% |
| Government | 1% |
| Construction | 1% |
| Energy | 1% |
| Telecommunication | 1% |
| Insurance | 1% |
Market research associate turnover and employment statistics
Market research associate unemployment rate over time
The unemployment rate for market research associates between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Market research associate unemployment rate by year
| Year | Market research associate unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average market research associate tenure
The average market research associate stays at their job for 1-2 years, based on the 1,652 market research associates resumes in Zippia's database.
Market research associate tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 30% |
| 1-2 years | 37% |
| 3-4 years | 11% |
| 5-7 years | 13% |
| 8-10 years | 5% |
| 11+ years | 4% |
Market research associate LGBT ratio compared to similar jobs
Review the percent of market research associates that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Crating And Moving Estimator | 4.41% | 11,371 |
| Logistics System Engineer | 8.65% | 33,781 |
| Employment Program Representative | 8.93% | 59,672 |
| Market Research Associate | 10.00% | - |
| Specialist-Small Business | 11.05% | 74,941 |
| Compliance Review Officer | 11.64% | 72,192 |
| Community Fundraiser | 19.25% | 10,777 |
Similar market research associate jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Crating And Moving Estimator | 4.41% | 11,371 |
| Logistics System Engineer | 8.65% | 33,781 |
| Employment Program Representative | 8.93% | 59,672 |
| Specialist-Small Business | 11.05% | 74,941 |
| Compliance Review Officer | 11.64% | 72,192 |
| Community Fundraiser | 19.25% | 10,777 |
Foreign languages spoken by market research associates
The most common foreign language among market research associates is Spanish at 31.3%. The second-most popular foreign language spoken is French at 13.3% and Mandarin is the third-most popular at 9.4%.
- Spanish, 31.3%
- French, 13.3%
- Mandarin, 9.4%
- Chinese, 7.8%
- German, 6.3%
- Other, 31.9%
Market research associate languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 31.3% |
| French | 13.3% |
| Mandarin | 9.4% |
| Chinese | 7.8% |
| German | 6.3% |
| Other | 31.9% |
