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The differences between market research associates and associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a market research associate has an average salary of $99,880, which is higher than the $69,556 average annual salary of an associate.
The top three skills for a market research associate include powerpoint, financial models and macro. The most important skills for an associate are customer service, sales floor, and patients.
| Market Research Associate | Associate | |
| Yearly salary | $99,880 | $69,556 |
| Hourly rate | $48.02 | $33.44 |
| Growth rate | 19% | - |
| Number of jobs | 55,558 | 569,041 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 46% |
| Average age | 37 | 41 |
| Years of experience | 6 | - |
A market research associate is responsible for conducting data and statistical analysis within the current market trends to identify business opportunities that would generate more revenue resources and increase the company's profitability. Market research associates analyze research methods, perform consumer surveys, and plan interviews. They also assist the marketing team in developing promotional materials and campaigns, monitor social media content, and manage press releases. A market research associate must have excellent organizational and communication skills, especially in interacting with correspondents and meeting timelines.
Associates are typically entry-level positions for employees who are taking on their first job or organizational role. They are assigned to teams or departments that are related to their skills or educational background. They usually start with smaller tasks that may not seem as impactful but are still essential to the department. Associates are trained by more tenured team members on the ins and outs of the department and the organization. As they grow with the organization, they are given more responsibilities that directly impact the results of the department's initiatives as they work towards their goals.
Market research associates and associates have different pay scales, as shown below.
| Market Research Associate | Associate | |
| Average salary | $99,880 | $69,556 |
| Salary range | Between $65,000 And $151,000 | Between $34,000 And $140,000 |
| Highest paying City | Hoboken, NJ | Washington, DC |
| Highest paying state | New Jersey | New York |
| Best paying company | Shearman & Sterling | Simpson Thacher & Bartlett |
| Best paying industry | - | - |
There are a few differences between a market research associate and an associate in terms of educational background:
| Market Research Associate | Associate | |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 46% |
| Most common major | Business | Business |
| Most common college | University of Georgia | - |
Here are the differences between market research associates' and associates' demographics:
| Market Research Associate | Associate | |
| Average age | 37 | 41 |
| Gender ratio | Male, 57.9% Female, 42.1% | Male, 50.4% Female, 49.6% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 10.5% Unknown, 5.3% Hispanic or Latino, 18.3% Asian, 8.3% White, 57.0% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 7% |