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The differences between market research associates and data research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market research associate and a data research analyst. Additionally, a market research associate has an average salary of $99,880, which is higher than the $57,865 average annual salary of a data research analyst.
The top three skills for a market research associate include powerpoint, financial models and macro. The most important skills for a data research analyst are data analysis, data collection, and patients.
| Market Research Associate | Data Research Analyst | |
| Yearly salary | $99,880 | $57,865 |
| Hourly rate | $48.02 | $27.82 |
| Growth rate | 19% | 19% |
| Number of jobs | 55,558 | 135,144 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 65% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A market research associate is responsible for conducting data and statistical analysis within the current market trends to identify business opportunities that would generate more revenue resources and increase the company's profitability. Market research associates analyze research methods, perform consumer surveys, and plan interviews. They also assist the marketing team in developing promotional materials and campaigns, monitor social media content, and manage press releases. A market research associate must have excellent organizational and communication skills, especially in interacting with correspondents and meeting timelines.
The job of a data research analyst focuses on the interpretation of research results. The results data research analysts gather is turned into information offering ways for business improvement. They collect data information from different sources then interpret their patterns and trends. These professionals prepare investigative reports on assets and securities for a client or in-house use. They need to develop skills in a good organization, excellent communication, attention to detail, and accuracy.
Market research associates and data research analysts have different pay scales, as shown below.
| Market Research Associate | Data Research Analyst | |
| Average salary | $99,880 | $57,865 |
| Salary range | Between $65,000 And $151,000 | Between $40,000 And $81,000 |
| Highest paying City | Hoboken, NJ | Bellevue, WA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Shearman & Sterling | Microsoft |
| Best paying industry | - | Finance |
There are a few differences between a market research associate and a data research analyst in terms of educational background:
| Market Research Associate | Data Research Analyst | |
| Most common degree | Bachelor's Degree, 65% | Bachelor's Degree, 65% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market research associates' and data research analysts' demographics:
| Market Research Associate | Data Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.9% Female, 42.1% | Male, 48.4% Female, 51.6% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |